Marketing and Digital Development Specialist

Dobson Group; Saint John; On-site; CAD 60,000 - 80,000; Full time

Job summary

A respected dealership group located in Saint John, New Brunswick is seeking a results-driven Digital Marketing Manager. This role will lead comprehensive marketing initiatives across multiple dealership locations, focusing on brand consistency, customer engagement, and lead generation. Ideal candidates will have 3–5 years of experience and a strong background in digital marketing, particularly in the automotive retail sector.

Benefits

Competitive wage

Company pension

Dental care

Extended health care

On-site parking

RRSP match

Vision care

Professional development opportunities

Qualifications

• 3–5 years of hands-on digital marketing experience in automotive or retail.
• Strong analytical mindset for data-driven decisions.
• Great communicator with strong organizational skills.

Responsibilities

• Develop and execute digital and traditional marketing strategies.
• Manage websites, SEO, and social media profiles.
• Analyze performance data to optimize campaigns.

Skills

Digital marketing experience

Analytical mindset

SEO tools proficiency

Communication skills

Content creation

Education

Degree in Marketing, Communications, or a related field

Tools

Google Ads

Meta Business Suite

Email marketing platforms

Job description

Company Description:

The Dobson Group is one of Atlantic Canada’s most respected dealership groups, proudly serving communities across New Brunswick for over 40 years. With a strong focus on customer satisfaction, innovation, and community values, we operate a diverse portfolio of businesses across the automotive, RV, and residential housing industries.

As a family-run business, we’re built on trust, service, and strong community roots. We’re passionate about delivering exceptional customer experiences and continually evolving to meet the needs of those we serve. Our team is dynamic, collaborative, and forward-thinking — and we’re looking for like-minded individuals who are ready to grow with us.

Role Description:

We are seeking a results-driven and strategic Digital Marketing Manager to lead comprehensive marketing initiatives across multiple dealership locations. This role is responsible for developing and executing marketing strategies that align with each dealership’s objectives while ensuring consistency in branding, customer engagement, and lead generation.

Key Responsibilities:

• Develop and execute digital and traditional marketing strategies aligned with dealership goals.
• Manage websites, SEO, email marketing, Google & Meta campaigns, and social media profiles.
• Oversee content creation (graphics, video, blog, social posts) in collaboration with the Social Media Coordinator.
• Analyze performance data to optimize campaigns and increase ROI.
• Coordinate advertising across platforms: TV, radio, print, billboards, online, and social media.
• Plan and promote dealership events and campaigns to drive lead generation and visibility.
• Track leads and work with sales teams to improve conversions.
• Manage marketing budgets and vendor relationships, including co-op ad funding applications.
• Ensure consistent brand messaging across all channels and locations.
• Stay up to date with marketing trends and recommend tools and technologies that keep us ahead.

Qualifications:

• 3–5 years of hands-on digital marketing experience (preferably in automotive, retail, or multi-location brands).
• Proficiency in Google Ads, Meta Business Suite, SEO tools, and email marketing platforms.
• Strong analytical mindset – you're comfortable using data to make smart decisions.
• Great communicator and team player with strong organizational skills.
• Background in content creation and campaign management is a strong asset.
• Degree in Marketing, Communications, or a related field preferred.

Compensation and Benefits:

• Competitive wage with the exact amount based on years of experience
• Benefits
• Company pension
• Dental care
• Extended health care
• On-site parking
• RRSP match
• Vision care
• Opportunities for professional development and training

Job Type: Full-time

Expected hours: 40 per week

Schedule:

• Day shift

Ability to commute/relocate:

• Quispamsis, NB E2E 0T1: reliably commute or plan to relocate before starting work (required)

Work Location: In person

To Apply:

Please submit your resume and a brief cover letter outlining your experience and interest in the role to [e-mail].