Marketing and Content Creator Coordinator

CAPITAL I INDUSTRIES INC; Winnipeg; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A manufacturing company in Winnipeg is seeking a Marketing and Content Creator Coordinator to develop marketing strategies and content across various platforms. The role starts part-time during a parental leave and transitions to full-time. Candidates should have a Bachelor’s degree in marketing or business and 3-5 years of experience in marketing and communications. Familiarity with digital marketing and proficiency in design tools is essential.

Qualifications

• Experience as a graphic designer or in related roles.
• 3-5 years in marketing, communications, or related fields.
• Experience with marketing tools and digital platforms is a plus.

Responsibilities

• Develop, maintain, and execute marketing campaigns across all channels.
• Manage content calendars and lead creative development.
• Create and update marketing materials and design templates.
• Research and coordinate logistics for events.
• Manage and grow social media channels and analyze performance.
• Oversee website design and ensure responsiveness.
• Conduct research on trends and new markets.
• Track KPIs and prepare reports with insights.

Skills

Organizational skills

Communication skills

Project management

Digital marketing trends

Education

Bachelor's degree in Marketing or Business

Tools

Photoshop

InDesign

Illustrator

WordPress

Microsoft Office

Job description

Marketing and Content Creator Coordinator

Join to apply for the Marketing and Content Creator Coordinator role at CAPITAL I INDUSTRIES INC.

Position: Marketing and Content Creator Coordinator

Location: Winnipeg

This hybrid role combines marketing strategy with content creation and coordination. The position provides part-time support to Innovative Heating Technologies (IHT) and Capital I Industries during parental leave, transitioning to full-time for Capital I upon the incumbent's return.

Responsibilities include:

1. Campaign Coordination: Develop, maintain, and execute marketing campaigns across digital, social media, email, and traditional channels. Coordinate timelines, tasks, and resources. Monitor analytics and adjust campaigns as needed.
2. Branding and Value Proposition: Manage content calendars, analyze brand positioning, and lead creative development to engage target audiences.
3. Content Creation and Management: Create and update marketing materials, design templates for sales presentations and campaigns.
4. Event Planning and Execution: Research and coordinate logistics for conferences, trade shows, and events. Collaborate with vendors and internal teams.
5. Social Media Management: Manage and grow social channels, create and schedule posts, monitor engagement, and analyze performance metrics.
6. Website Design and Enhancements: Oversee website design, create mock-ups, and ensure responsiveness across devices.
7. Market and Customer Research: Conduct research on trends, competitors, and new markets. Use tools like ZoomInfo for lead generation and marketing material development.
8. Data Analysis and Reporting: Track KPIs, analyze campaign effectiveness, and prepare reports with insights.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (asset).
• Experience as a graphic designer or in related roles.
• Proficiency in Photoshop, InDesign, Illustrator, WordPress, and Microsoft Office.
• Strong organizational, communication, and project management skills.
• Familiarity with social media platforms and digital marketing trends.

Experience:

• 3-5 years in marketing, communications, or related fields.
• Experience with marketing tools and digital platforms is a plus.

Employment details:

• Senior Level: Mid-Senior
• Type: Full-time
• Industry: Manufacturing

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