Marketing and Communications Specialist

El Gaucho Hospitality; Toronto; On-site; CAD 63,000 - 78,000; Full time

Job summary

SOY is seeking a Marketing & Communications Specialist to support development, delivery, and monitoring of its marketing strategy and branding. You will coordinate campaigns, analyze performance, and manage internal/external communications to advance SOY's programs and partnerships.

You will work with senior leadership to ensure messaging aligns with organizational objectives, leverage social media trends, and maintain the content calendar across channels.

Qualifications

• 3–5 years work experience in a Marketing role.
• Post-secondary education in Marketing and/or Digital Marketing.
• Ability to analyze marketing data and derive insights.
• Capable of managing multiple projects and deadlines.
• Knowledge of social media trends and best practices.

Responsibilities

• Support the development and execution of SOY's Marketing and Communications Strategy and annual marketing goals.
• Coordinate and execute marketing projects and campaigns, collaborating with the marketing lead and senior leadership.
• Identify and resolve marketing challenges, recommending solutions to improve engagement and brand awareness.
• Monitor and analyze marketing performance across social media, website traffic, newsletters, and other metrics.
• Develop, coordinate, and execute internal and external communications that support SOY's programs and partnerships.
• Manage SOY's content calendar across digital, social, website, email, and promotions.
• Review messaging and branding to ensure consistency with guidelines.
• Create, edit, and publish marketing content for various platforms.

Education

Post-secondary education in Marketing and/or Digital Marketing

Tools

Adobe Express

Canva

Meta Business Suite

Ads Manager

Mailchimp

Job description

JOB SUMMARY

Reporting to the Sr. Director, Operations, the Marketing & Communications Specialist supports the development, delivery and monitoring of SOY’s Marketing Strategy, ensuring its branding and messaging aligns with SOY’s mandate of connecting job seekers with employers and skilled trade workers to gain hands‑on learning, mentorship, networking, and upskilling opportunities to enhance skills and enable career success in the skilled trades SOY promotes.

RESPONSIBILITIES

• Support the development and execution of SOY's Marketing and Communications Strategy and annual marketing goals.
• Coordinate and execute marketing projects and campaigns, collaborating with the marketing lead and senior leadership where approvals are required.
• Identify and resolve marketing challenges, recommending solutions to improve engagement, brand awareness, and campaign effectiveness.
• Stay informed of emerging marketing, communications, and social media trends, identifying opportunities to enhance SOY's reach and impact.
• Monitor and analyze marketing performance, including social media platforms, website traffic, newsletters, and other key metrics, providing recommendations for continuous improvement.
• Develop, coordinate, and execute internal and external communications that support SOY's programs, initiatives, partnerships, and organizational objectives.
• Manage and maintain SOY's content calendar across digital, social media, website, email, and promotional channels.
• Review, prioritize, and manage marketing and communication requests, ensuring messaging, branding, and content align with organizational objectives and Ministry guidelines.
• Create, edit, and publish marketing and communications content across a variety of platforms and formats.
• Serve as a brand steward, ensuring consistent application of SOY's visual identity, messaging, tone, and communication standards across all organizational materials.
• Coordinate the development of marketing materials, graphic design projects, and promotional campaigns in collaboration with department leaders and external partners, as required.
• Coordinate website updates to ensure content remains accurate, current, accessible, and aligned with organizational branding.
• Support media relations activities, including drafting announcements, media materials, and promotional content as required.
• Train and support staff, as needed, on brand standards, messaging, and communications best practices.
• Prepare regular marketing and communications reports and present insights and recommendations to improve campaign performance.
• Monitor the marketing budget, ensuring effective use of resources and cost containment.
• Collaborate on event marketing strategies and provide communications support for organizational events and initiatives.
• Capture, edit, and manage photo and video content for use in social media, digital marketing campaigns, events, and promotional materials.
• Coordinate with external vendors and service providers, as needed, to support marketing projects, campaigns, and promotional materials.
• Travel within Ontario, as required, to support events, networking opportunities, and content creation activities.
• Other duties as assigned.

EDUCATION AND EXPERIENCE

• 3-5 years work experience in a Marketing role.
• Post‑secondary education in Marketing and/or Digital Marketing.

KNOWLEDGE, SKILLS AND ABILITIES

• Capable of working with detail and accuracy to analyze and interpret marketing data.
• Has a continuous improvement mindset.
• Possesses an eye for aesthetics and design to ensure marketing materials and digital presence are on brand.
• Knowledge of social media trends and ability to optimize use of social media to attain marketing goals and create and strengthen SOY’s digital presence.
• Solid organizational skills, ability to manage multiple projects and deliverables.
• Good time management skills, necessary to meet tight timelines.
• Able to manage stress from timelines and deliverables
• Proficient communication skills, able to communicate effectively and clearly in both written and verbal communications to convey Marketing strategy across departments.
• Possesses a Growth mindset, seeks learning opportunities, is open to change and willing to take on new tasks.
• Experience with graphic design and content creation tools such as Adobe Express and Canva, or a willingness to learn new tools
• Ability to capture and edit photos and videos for social media, digital marketing and promotional content.
• Familiarity with advertising tools, particularly Meta Business Suite and Ads Manager, is an asset.
• Familiarity with email marketing platforms, such as Mailchimp, is an asset.

REQUIREMENTS:

• Must be legally entitled to work in Canada in accordance with relevant Ontario legislation and regulations.
• Valid G Driver’s licence, reliable vehicle and valid insurance.
• Ability and flexibility to travel to events across Ontario, including those requiring overnight stays.

WORKING CONDITIONS

• Five‑day work week (Monday to Friday) in office, during standard business hours (possibility of hybrid TBD).
• Travel to events throughout Ontario as required

Salary:

$70,500

We are an equal opportunity employer and are committed to fostering an inclusive, accessible workplace. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available upon request for candidates participating in all stages of the hiring process.