Marketing and Communications Manager, ATB Capital Markets & Business Solutions

ATB Financial; Calgary; On-site; CAD 75,000 - 95,000; Full time

Job summary

A leading financial services company in Calgary is seeking a Marketing and Communications Manager to drive brand reputation and engagement strategies. The role focuses on executing marcom initiatives, developing content for Capital Markets, and collaborating with stakeholders to achieve business goals. Candidates should have a relevant degree and 5-7 years of experience in marketing communications, particularly in B2B and financial sectors.

Qualifications

• 5-7 years of progressive experience in marcom disciplines.
• Experience in B2B and/or financial services is an asset.
• Strong communicator with the ability to articulate ideas clearly.

Responsibilities

• Drive execution of marcom initiatives for Capital Markets.
• Develop and manage strategic marcom content.
• Monitor and optimize performance of marcom initiatives.

Skills

Strategic Partnership & Collaboration

Marcom Expertise

Client Centricity & Data Application

Results Orientation

Innovation & Adaptability

Agile Mindset & Collaborative Co-creation

Education

Relevant degree

Job description

Marketing and Communications Manager, ATB Capital Markets & Business Solutions

Join to apply for the Marketing and Communications Manager, ATB Capital Markets & Business Solutions role at ATB Financial

Marketing and Communications Manager, ATB Capital Markets & Business Solutions

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Join to apply for the Marketing and Communications Manager, ATB Capital Markets & Business Solutions role at ATB Financial

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID ).

About

Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members :

Impact in action : No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together : We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow : We want to enable your success through interesting and challenging work, performance enablement, and learning and development.

About The Role

Building a reputation and a brand has never been more complex, nor more exciting and rewarding, particularly within the dynamic and highly regulated financial services landscape. Our mandate within Culture, Communications and Marketing (CCM) is to build, elevate, and protect ATB’s culture, brand, and reputation. Using a OneATB mindset, we work with business stakeholders to engage team members, influence our culture, and deliver a differentiated brand experience to prospects, clients, and our community. We do this to acquire and grow our client base and strategically position ATB’s reputation and brand in the marketplace as a driver of our purpose and strategy. As strategic partners across ATB, our team works to acquire the right new clients and to deepen our relationship with existing clients.

As the MarCom Manager for the Business & Capital Markets Squad, you will play an important role in executing marcom strategies that directly support the growth and reputation of ATB's Capital Markets and Business Banking divisions. You'll contribute to a high-performing team, translating strategic objectives into impactful campaigns, marketing and communications initiatives and unique / bespoke experiences that resonate with sophisticated B2B audiences.

Accountabilities

• Marcom Strategy Execution : Drive the successful execution of marcom initiatives for the Capital Markets & Business Squad, ensuring alignment with the holistic CCM marcom plan and supporting the achievement of PCBC outcomes and key performance indicators within these business verticals.
• Content Development & Campaign Management : Develop and manage the creation of strategic and tactical marcom content, experiences, and campaigns for Capital Markets and Business Banking audiences. Ensure all deliverables meet ATB's business objectives, brand standards, industry regulations, and compliance requirements.
• Stakeholder Collaboration : Collaborate closely with stakeholders within ATB Business & Capital Markets, as well as colleagues across CCM. Ensure clear communication and alignment on marcom objectives, fostering effective partnerships to collectively achieve short- and long-term goals.
• Performance Monitoring & Optimization : Monitor the performance of marcom initiatives, gathering and analyzing data to identify opportunities for optimization and continuous improvement. Contribute to reporting on key performance indicators and progress towards established goals.
• Digital Channel Management & Content Amplification : Support the development and optimization of digital marcom strategies, with a strong emphasis on leveraging Earned, Owned, and Shared (EOS) channels to drive brand reputation, thought leadership, and client engagement for Capital Markets and Business Banking.
• Market & Client Insight Application : Apply a deep understanding of B2B client needs and market trends within the financial services and capital markets landscape to inform marcom content and campaign development.

Skills, Experience & Requirements

• Strategic Partnership & Collaboration : Ability to build and nurture effective working relationships with internal stakeholders and cross-functional teams, contributing marcom expertise to achieve shared goals.
• Marcom Expertise : Solid understanding of marcom principles, with practical experience in developing and executing integrated campaigns across various channels.
• Client Centricity & Data Application : Possesses a strong focus on client needs, with an ability to leverage data and insights to inform marcom tactics and contribute to brand performance.
• Results Orientation : Detail-oriented with a focus on delivering high-quality marcom outputs and supporting the measurement of campaign effectiveness against defined KPIs.
• Innovation & Adaptability : Contributes to creative problem-solving and demonstrates an ability to adapt to changing market dynamics and evolving marcom technologies.
• Passion for ATB Brand : Demonstrates a passion for and commitment to living the ATB Brand, defined by our purpose of "Making It Possible" and embodying the behaviours of our ATB ID : Client Obsessed, Driven to Perform, Champions of Belonging, OneATB.
• Agile Mindset & Collaborative Co-creation : Embraces and actively applies agile principles as a communication framework, fostering iterative planning, continuous improvement, and seamless cross-functional collaboration within the squad. You'll contribute to an environment where diverse team members co-create and execute strategies that generate value for target audiences, directly supporting ATB's growth outcomes.

You Bring

• Relevant degree with a minimum of 5-7 years of progressive experience across marcom disciplines; specific expertise in B2B and / or in financial services focused on mid- to senior-market businesses and / or Capital Markets advisory is a significant asset.
• Demonstrated experience in executing marcom strategies that have contributed to brand positioning and measurable outcomes in a competitive marketplace.
• Proven ability to collaborate effectively in complex, matrixed environments.
• A strong communicator with the ability to articulate ideas clearly and concisely.
• Passion for, and commitment to, the communities in which we operate.

Don’t meet all the requirements on the list?

A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes—we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you’re seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.

We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.

What happens next?

If you are shortlisted, you’ll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at [e-mail]

Stay in touch

We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn , Facebook and Instagram to learn more about what our team is up to.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Banking

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