Marketing and Communications Lead

OneFeather; Victoria; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A digital tools organization is seeking a Marketing & Communications Lead in Victoria. The role focuses on developing marketing strategies that represent the organization's mission while building trust with Indigenous communities. Candidates should have over 5 years of experience in marketing and a deep understanding of Indigenous cultural protocols. The organization offers competitive compensation reflective of skills and experience.

Qualifications

• 5+ years of experience in marketing or communications.
• Experience working with Indigenous organizations or communities.
• Track record of successful brand building.

Responsibilities

• Develop product narratives that resonate with Indigenous Nations.
• Build and protect OneFeather's brand and corporate narrative.
• Guide marketing strategy across the organization.

Skills

Storytelling and communication abilities

Cultural awareness and respect for Indigenous perspectives

Strategic thinking with hands-on execution

Project management and organizational skills

Creative problem-solving

Job description

Marketing & Communications Lead

Job Title: Marketing & Communications Lead

Location: Victoria (remote considered)

Job Type: Full-time

Join Us in Building a Stronger Digital Future for Indigenous Peoples

At OneFeather, we build digital tools that support the rights and needs of Indigenous communities. Since 2014, we've helped First Nations and Métis communities run elections. In 2021, we launched a successful Status Card Renewal platform. Today, we're also working on identity and payment solutions—always in ways that respect Indigenous values and traditions.

We're committed to community impact, long-term partnerships, and creating value that lasts for generations.

The Role

We're seeking a Marketing & Communications Lead to shape OneFeather's story and amplify our impact across Indigenous communities and beyond. You'll develop and execute marketing strategies that authentically represent our mission while building trust with Indigenous Nations, government partners, and stakeholders. This role combines brand leadership, strategic communications, and product marketing—all grounded in respect for Indigenous perspectives.

This role is about authentic storytelling. We're looking for someone who values cultural respect, community voice, and meaningful impact while driving business growth.

Ideal Candidate Profile

You should have:

• Deep understanding of Indigenous communities and cultural protocols
• 5+ years of experience in marketing, communications, or related fields
• Proven ability to develop and execute integrated marketing strategies
• Experience crafting narratives that resonate with diverse audiences
• Natural leadership abilities and strategic thinking skills

What You'll Do

Product Marketing and Positioning

• Develop clear product narratives that resonate with Indigenous Nations and peoples
• Create compelling go-to-market strategies for new offerings
• Oversee product launch communications across all channels
• Work with teams to ensure solutions are effectively positioned
• Establish frameworks for measuring marketing impact and ROI

Brand Development and Communications

• Build and protect OneFeather's brand and corporate narrative
• Manage visual identity, voice, and content strategy
• Oversee thought leadership and media relations activities
• Ensure consistent communication across all stakeholder groups
• Build crisis preparedness and issues management protocols

Strategic Marketing Leadership

• Guide marketing strategy and execution across the organization
• Coordinate initiatives across all go-to-market offerings
• Develop data-driven marketing programs that respect Indigenous values
• Establish marketing best practices while building team capabilities
• Manage marketing resources efficiently while maintaining high standards

Qualifications

Preferred experience:

• 5+ years of experience in marketing, communications, or brand management
• Experience working with Indigenous organizations or communities
• Track record of successful brand building and campaign execution
• Experience with crisis communications and issues management is an asset
• Understanding of digital marketing and social media strategies

Skills & Strengths

• Exceptional storytelling and communication abilities
• Deep cultural awareness and respect for Indigenous perspectives
• Strategic thinking balanced with hands-on execution
• Strong project management and organizational skills
• Ability to translate complex ideas into compelling narratives
• Experience managing multiple stakeholders and priorities
• Creative problem-solving and innovative thinking
• Comfort working independently in a remote environment

Preference will be given to Indigenous candidates.

We're committed to hiring people who care about our mission and want to make a difference.

Compensation will reflect your experience, skills, and education.

Competition Closes When Position Filled