Marketing and Communications Coordinator

Green Municipal Fund; Ottawa; Hybrid; CAD 58,000 - 65,000; Full time

Benefits offered by this job

Flexible work model

Modern Ottawa office

Job summary

Green Municipal Fund (GMF) is seeking a Marketing and Communications Coordinator to manage digital campaigns, newsletters, and content analytics from Ottawa. You will collaborate with editors, designers, translators and multiple departments to ensure timely delivery of promotional materials.

The role emphasizes editorial calendars, email marketing, and web content development while supporting procurement and travel logistics for the Communications team.

Qualifications

• Post-secondary education in Communications, Marketing, Public Relations or a related field.
• Three years' practical experience in forward-facing communications or marketing communications.
• Experience producing digital promotional campaigns with attention to detail and accuracy.
• Strong organizational skills, ability to manage deadlines and priorities.

Responsibilities

• Coordinate external suppliers including editors and designers and translators.
• Develop and update web content and email campaigns, analyzing performance and optimizing campaigns.
• Lead weekly e-newsletter production, editorial calendars, and content scheduling with multiple departments.
• Monitor digital analytics (Google Analytics) and prepare campaign reports.
• Coordinate procurement, travel logistics, and budget tracking for Communications team.

Skills

Digital marketing

Email marketing

Analytics

Web content management

Graphic design

MS Excel

Power BI

CRM

Education

Post-secondary education in Communications, Marketing, Public Relations or related field

Tools

Drupal

WordPress

MailChimp

Canva

InDesign

Photoshop

Power BI

Excel

SharePoint

MS Teams

Job description

Who we are at GMF: At the Green Municipal Fund (GMF), we create change where it matters most—in Canada's municipalities. As the Federation of Canadian Municipalities's flagship program and backed by a $2.4billion endowment from the Government of Canada, GMF helps Canadian municipalities, big and small, invest in their future by supporting homegrown sustainability and resilience projects that work for Canadians by creating jobs, lowering costs, and strengthening local economies. Through our unique mix of funding, resources and training, GMF is enhancing the quality of life for people in Canada by accelerating a transformation to sustainable and resilient communities. Since 2000, GMF has invested over $1.6billion in local projects helping communities avoid 2.9million tonnes of greenhouse gas emissions, while also contributing $1.24billion to the national GDP and creating more than 13,000 person-years of national employment.

About This Role

The Marketing and Communications Coordinator supports the implementation of digital communications and marketing tactics, contributes to the promotional activities for FCM's Green Municipal Fund, and provides coordination support for the operations of the Marketing and Communications team. The Marketing and Communications Coordinator is primarily focused on supporting digital marketing and is responsible for coordinating our weekly e-newsletter content, overseeing editorial calendars, developing campaign reports and compiling digital analytics, and also provides coordination support for the team's internal operations including travel booking, materials production, and coordination of procurement processes.

What you'll be doing

The Marketing and Communications Coordinator coordinates work assignments with external suppliers, contributes to the development of web content, conducts regular analyses of email and web performance, and updates, sources and, in some cases, creates images for use in email newsletters and other digital channels.

Key Responsibilities

• Assists with the development and review of promotional materials and outputs, including digital and sponsored content, design assets, ad campaigns, social media and video.
• Coordinates, lays out and sends our weekly e-newsletter and marketing email campaigns, including coordinating editorial calendars, working with different departments to identify and schedule relevant content, overseeing quality assurance and tracking/analyzing analytics to measure performance.
• Coordinates work assignments with external suppliers, such as editors, graphic designers and translators.
• Establishes and manages production schedules to meet project timelines.
• Contributes to quality assurance across digital and print assets — by testing forms, landing pages, and reviewing emails; ensuring that all content is error-free and fixing errors when necessary.
• Develops and updates processes to optimize workflow and clarity of roles and responsibilities.
• Works closely with GMF Communications colleagues to ensure content is coordinated.
• Acts as a back-up and takes on some of their work when volume dictates.
• Coordinating procurement processes, prepares and tracks contracts throughout contract delivery, ensuring invoices are prepared and processed on time.
• Coordinates all travel and conference logistics for Communications staff.
• Prepares relevant materials and tracks expenditures in relation to travel and meeting logistics.

Knowledge and Experience

• Post-secondary education in Communications, Marketing, Public Relations or a related field.
• Three years' practical experience in a forward-facing communications or marketing communications role, including experience with producing digital promotional campaigns.
• Demonstrated capabilities in preparing various communications products and strong attention to detail, quality assurance and accuracy.
• Exceptional organizational skills, project management knowledge, ability to work independently with good initiative and judgment, ability to adapt to changing priorities and manage multiple tasks, and work to deadlines.
• Experience in analyzing and tracking digital data and the effectiveness of campaigns and strategies, including Google Analytics.
• Knowledge of web and social media, and digital communications best practices.
• Knowledge of graphic design programs (such as InDesign, Photoshop, Canva, etc.).
• Experience working with web content management systems (such as Drupal and WordPress) and digital asset management tools.
• Demonstrated experience working with an email marketing tool (such as Emma, 365Marketing or MailChimp) and knowledge of email marketing best practices.
• Familiarity with Web Content Accessibility Guidelines (WCAG) and Accessibility for Ontario with Disabilities (AODA) standards.
• Knowledge of the municipal context in Canada, sustainability, climate change and infrastructure considered a strong asset.
• Experience working with a customer relationship management database (such as Microsoft Dynamics CRM, Salesforce or similar) and maintaining and updating email subscription and marketing lists.
• Proficient in Windows OS and MS Office suite programs with advanced knowledge of MS Excel and Power BI considered a strong asset.
• Knowledge of OneNote, Adobe PDF, Asana, SharePoint, Zoom and MS Teams is considered an asset.
• Experience monitoring expenditures and/or budget tracking.
• Excellent organizational skills as well as ability to carry out multiple tasks simultaneously and set priorities in a fast-paced environment with conflicting priorities and tight deadlines.
• Strong interpersonal skills. High attention to detail.
• The ability to communicate and work in both official languages (written and spoken fluency in both English and French) is an asset.
• Exceptional English writing skills considered a strong asset.
• Knowledge of graphic design programs (such as InDesign, Photoshop, Canva, etc.).
• Familiarity with Web Content Accessibility Guidelines (WCAG) and Accessibility for Ontario with Disabilities (AODA) standards.

Specific Working Conditions & Requirements

Hybrid from home location, typical office environment at FCM's offices in Ottawa. Requires significant visual, and concentration efforts on a continual basis and prolonged periods of sitting. Domestic travel to conferences and events may be required 1-2 times per year. Ability to adapt to changing priorities and multi-task. Other duties needed to help drive GMF's vision and fulfill our mandate.

Salary Range: $58,495.00 - $65,224.00

What we offer

We offer a flexible work model grounded in accountability, collaboration, and delivering results. It is designed to support both performance and well-being. While work is primarily virtual, occasional travel to our Head Office in Ottawa is expected. The majority of the team is based in the National Capital Region. Where applicable, you may also have opportunities to travel across Canada to engage with the communities we support and better understand the impact of our work.

Employee experience and supports: We are committed to creating an environment where people can do their best work while maintaining a healthy balance including: Flexible work arrangements that support productivity and collaboration. Summer schedule (July 1 to Labour Day): 7-hour workdays Fridays off, aligned with team and operational needs. Ongoing commitment to employee development. Comprehensive range of employee benefits and services designed to support employee wellbeing and development.

Modern office space in Ottawa's ByWard Market and downtown core.

Company Culture

We're committed to fostering an organizational culture that embraces equity, diversity, inclusion and belonging, where individuals from diverse racial and ethnic identities, ages, nationalities, social economic status, sexual orientation, gender identity/expression and physical and mental abilities can thrive and be fully engaged at their best level.

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

The future of work at FCM includes a hybrid work model; therefore, this role will be a combination of virtual and on-site work.

The successful candidate is required live within 80km of downtown Ottawa, unless otherwise specified, and be authorized to work in Canada.

As part of our recruitment process, we use automated artificial intelligence tools to screen applicants. All AI-generated assessments are reviewed and validated by our People and Culture team.