Marketing and Communication Specialist

Applus+; Edmonton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A global leader in Testing and Inspection is seeking a Marketing and Communication Specialist to lead brand promotion and communication strategies. The ideal candidate will have over 5 years of marketing experience, particularly in social media management. This role includes developing a marketing plan, managing websites, and facilitating internal communications while working within a collaborative team environment. Flexibility for travel and overtime is required.

Qualifications

• 5+ years of experience in marketing including social media management experience.
• 5+ years of experience in developing communication materials and programs.
• Ability to excel in a fast-paced environment with competing priorities.

Responsibilities

• Develop and execute the North America marketing plan.
• Manage and update Company websites.
• Coordinate internal communications and support local projects.

Skills

Marketing strategies

Communication

Social media management

Customer service

Education

Bachelor's degree in communications or marketing

Tools

Microsoft Office Suite

Social media platforms

Job description

Company Bio

Applus+ is a global leader in the Testing, Inspection and Certification sector delivering non-destructive testing, inspection, engineering, and manpower services to the aerospace, power, and, oil and gas industries. We are a trusted partner who enhances the quality and safety of our clients’ assets and infrastructures while safeguarding their operations. We deliver this through our technical capabilities, innovative approach, and our motivated team who are committed to operational excellence.

Applus+ has achieved a significant global presence and a leading position in its target markets and regions. As a result, our teams have expanded with 19,000 professionals across the world, attracting the very best talent in the industry.

Together beyond standards.

Position Purpose

The Marketing and Communication Specialist will develop and lead the Company’s marketing and communication activities, ensuring high performance and collaboration with operations and across all functional groups focusing on Applus+ brand promotion and engagement. The Marketing and Communication Specialist will direct and coordinate the implementation of the Applus+ Corporate marketing strategy within the Energy & Industry Division North America. Assist with global projects in alignment with the Applus+ global marketing program.

Due to the nature of this position there may be on-call and overtime requirements as well as some travel.

Duties and Responsibilities

• Develop and execute the North America marketing plan within the region aimed at Applus+ brand promotion and engagement with clients, community, employees, and the general public along with Applus+ Corporate requirements.
• Develop and execute the digital marketing plan at a local level. This includes managing all the social media channels for all regional brands to ensure constant online Applus+ positive brand promotion and engagement in conjunction with the functional departments of Recruitment, Safety, Human Resources, and other departments.
• Manage and update Company websites in conjunction with Divisional and Corporate requirements and policies.
• Manage all marketing related activities including recruitment, safety, and other functional departments promotional materials, in accordance with divisional guidelines.
• Work together with local operations for event planning include client specific events, company promotional events, community involvement events and conferences; seek appropriate approvals before plan execution and as per local DLA’s.
• Develop and work with Human Resources on Applus+ brand initiatives and promotions such as diversity outreach programs, local sponsorships, etc.
• Manage the participation and attendance at tradeshows and conferences, including event planning, coordination, promotion, and successful execution.
• Manage, develop and implement the Company’s internal communications and provide support to any local project in terms of communications planning and management. This includes all Safety, Human Resources, and general internal.
• Execute the internal communications plan at the local level including participation in the divisional and corporate global newsletters.
• Must maintain a strong focus on collaboration and cross functional teamwork with both internal and external stakeholders.
• Follow and enforce the Company required safe work practices and procedures at all times.
• Demonstrate excellent communication skills, professionalism, and promote a positive customer service attitude internally and externally.
• Enforce and abide the requirements of safe operation and personal safety using required Personal Protective Equipment and Safe Practices per company policy.
• Ensure compliance with federal, state and local regulations and Company policy at all times.
• Perform other duties as assigned by manager.
• Accomplish staff results by communicating job expectations; planning, monitoring, and appraising job results in partnership with human resources; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
• Maintain staff by recruiting, selecting, orienting, and training employees
• Maintain a safe, secure, and legal work environment for all staff ensuring all company policies are being followed
• Review, validate, and approve reporting employees’ timesheet and reports.
• Adheres to organizational policies and procedures, including but not limited to Applus Code of Ethics and Confidentiality Agreements.

• Other duties may be assigned as deemed necessary.

Knowledge and Skills

• Thorough knowledge of marketing strategies, techniques and applications to enhance employer brand and presence.
• Thorough knowledge of social media platforms including but not limited to LinkedIn, Facebook, and Twitter.
• Knowledge of operational practices and services in the non-destructive testing and inspection industry, preferred.
• Ability to communicate and cooperate with diverse groups of people seeking input and cooperation for all parties.
• Willing to work with others, collaborating and compromising where necessary; promptly share relevant information with others.
• A sense of urgency, good attention to detail, and follow-thru
• Demonstrates a systematic approach in carrying out assignments. Is very orderly and excels at cutting through confusion and turning chaos into order.
• Demonstrates a strong ability to identify, analyze and solve problems. Unusually decisive in handling difficult problems. Translates problems into practical solutions
• Shows willingness and aptitude to use own discretion in taking appropriate steps in finding solutions to problems; presents options and ideas to enhance current processes or procedures. Takes on additional responsibility when both big and small tasks need to be done.
• Firmly adheres to the values and ethics of Applus. Exhibits honesty, discretion, and sound judgment.
• Maintains a positive “can do” outlook, rebounds quickly from frustrations and unpleasantness, and maintains composure and friendly demeanor while dealing with stressful situations.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Knowledge of principles and processes for providing customer service. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Strong computer skills, specifically the Microsoft suite of products and other software applications.
• Ability to organize, prioritize, and perform multiple tasks with minimal supervision.
• Excellent customer service focus, ability to quickly build strong working relationships with business partners and colleagues.
• Have the ability to establish and maintain effective and professional relationships with other management staff, employees, and the general public.
• Adapt in a fast-paced environment with the ability to manage competing priorities and multi-task with minimal supervision.
• Ability to excel in both a team environment and independently.
• Excellent verbal and written communication skills matched with the ability to negotiate and build relationships with key stakeholders.

Education and Work Experience

• A bachelor's degree in communications, marketing or related field required
• 5+ years of experience in marketing including social media management experience.
• 5+ years of experience in developing communication materials and programs, in oil and gas preferred

Working Conditions

• The physical environment requires the employee to work inside an office environment, protected from weather conditions but not necessarily from temperature changes.
• The work is primarily sedentary.
• The noise level in the work environment is usually quiet to moderate.
• Work outside of normal business hours will be occasionally required (including overtime and weekends).
• Overtime required during the week and weekend with work volume.
• Ability to be flexible with work schedules and respond to requests without advance warning or notification.
• Occasional to frequent travel will be required within Canada.
• Ability to travel when required, internationally, up to 20% of the time.

We are an equal opportunity employer and encourage applications from all qualified individuals. We are committed to providing a diverse and inclusive work environment where every employee feels valued and respected. We will consider accessibility accommodations to applicants upon request.