Position
Marketing and Administration Content Specialist
Company: Computer Generated Solutions – Saint John, NB (Open for Remote Work)
Corporate Profile
We provide custom learning solutions, channel partner enablement services and applications development. Since 1984, CGS has been delivering expert, cross-industry solutions across multiple platforms. To learn more about us, visit www.cgsinc.com
Overview
Job Role: Developing engaging and targeted content to support various initiatives within the Program. This role requires a creative individual with strong writing, storytelling, sales, and copywriting skills.
Responsibilities
- Create overviews, job aids, case studies, success stories, and detailed program information
- Produce enablement resources for reps and Account Executives (AEs), including training materials, sales scripts, and promotional content.
- Generate content for newsletters, blog posts, and other communication channels to enhance program awareness and engagement.
- Manage a content calendar to ensure timely delivery across platforms.
- Maintain a centralized Resource Hub, ensuring documents are up-to-date and accessible.
- Track content performance and implement data-driven improvements.
- Work with the Program Director and Manager to align content-related tasks with project timelines.
- Ensure content complies with regulatory requirements and receives necessary approvals.
- Provide regular reports on content effectiveness and recommend improvements.
- Use feedback from stakeholders and target audiences to refine content strategies.
Qualifications
- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- Proven experience in content creation, preferably in a B2B environment.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of content strategy.
- Strong experience in creating presentations and decks with Google Suite being the primary tools
- Ability to manage multiple projects and meet deadlines.
- Strong collaboration and communication skills.
- Creative thinker with a keen eye for detail and quality.
- Proficiency with Google Suite, and Adobe Suite.
Preferred Skills and Experience
- Familiarity with analytics tools and the ability to interpret data to improve content performance.
- Proficiency in PM tools: Smartsheet (or like Asana, Trello) for managing content calendars and project timelines.
- Familiarity with Email marketing tools like Staffbase (or Mailchimp, HubSpot)
- Experience with video editing tools would be a plus.
- Channel partner knowledge or experience.