Marketing Analytics Manager, Full Stack

Affirm; Kelowna; Remote; CAD 170,000 - 220,000; Full time

Job summary

A leading financial technology company is seeking a Marketing Analytics Manager in Kelowna to lead their marketing measurement strategy, performance monitoring, and customer insights. The role requires extensive experience in marketing analytics frameworks, SQL, and proven leadership skills. The position supports a hybrid work model, offering a competitive pay range of $170,000 - 220,000 CAD annually along with comprehensive benefits.

Benefits

Health care coverage

Flexible Spending Wallets

Employee stock purchase plan

Qualifications

• 8+ years of experience in a marketing or growth analytics focused role.
• Strong grasp of digital and offline marketing levers, user acquisition funnels.
• Deep knowledge of paid marketing tracking and implementation technologies.

Responsibilities

• Lead the holistic marketing measurement strategy and reporting.
• Develop and maintain scalable marketing analytics solutions.
• Translate complex analytical insights into clear narratives for senior leadership.

Skills

Marketing measurement frameworks

SQL

Python

A/B testing

Interpersonal skills

Growth analytics

Education

Bachelor's degree in relevant field

Tools

Google Tag Manager

Meta

Google Ads

TikTok

Job description

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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We’re looking for a strategic and passionate Marketing Analytics Manager to lead our measurement strategy, performance monitoring, customer insights, and all other aspects of marketing analytics at Affirm. In this role, you'll be instrumental in driving marketing effectiveness, informing channel strategy, and enabling data-driven decision-making. You will own our end-to-end marketing analytics ecosystem—from goal setting to reporting and optimization.

The ideal candidate has a deep understanding of marketing measurement methodologies (e.g., Multi-Touch Attribution, Media Mix Modeling, incrementality testing), customer engagement funnels, and performance marketing levers. You will partner closely with merchant and product marketing, growth product, and other cross functional teams to unlock growth and efficiency across all touch points.

What you'll do

• Lead the holistic marketing measurement strategy, including goal setting, defining KPIs, and managing reporting frameworks across all marketing channels.
• Own performance monitoring across both paid and owned channels, ensuring accuracy, consistency, and actionability of metrics and insights.
• Develop and maintain scalable marketing analytics solutions, dashboards, and data models that support strategic decision-making across teams.
• Drive channel-level and customer segment-level insights that inform targeting, creative optimization, and budget allocation strategies.
• Apply advanced measurement methodologies such as Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and geo-based lift studies to evaluate and improve marketing effectiveness.
• Spearhead weekly cross-functional performance reviews, investigating major shifts and providing strategic recommendations.
• Operate with a General Manager mindset—identify and size growth opportunities, diagnose performance gaps, and influence roadmap priorities.
• Translate complex analytical insights into clear narratives and business recommendations for senior leadership.
• Design and execute experiments to test marketing tactics and channel effectiveness, measuring incrementality and ROI.
• Collaborate with cross-functional partners across Marketing, Product, Finance, and Engineering to align strategies and execute initiatives.
• Mentor and guide junior analysts to deliver impactful insights and elevate the overall quality of analytics.

What we look for

8+ years of experience in a marketing or growth analytics focused role.

Expertise in marketing measurement frameworks, especially MTA, MMM, and incrementality testing.

Strong grasp of digital and offline marketing levers, user acquisition funnels, engagement metrics, and lifetime value modeling.

Strong working knowledge of SQL and / or experience with Python.

Practical and theoretical knowledge of A / B testing for both owned and paid channels.

Deep knowledge of paid marketing tracking and implementation technologies such as Google Tag Manager, UTM frameworks, pixels, and conversion APIs across platforms like Meta, Google Ads, and TikTok.

Strong interpersonal skills and ability to work cross-functionally and influence both technical and non-technical audiences.

Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment.

Humility and team player - you go out of your way to help teammates.

Pay Grade - O

Equity Grade - 6

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

CAN base pay range per year : $170,000 - 220,000

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

Benefits

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include :

Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents

Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses

Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge

ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Research, Analyst, and Information Technology

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