Marketing Analytics & Digital Search Specialist

Trojan Technologies; London; On-site; CAD 60,000 - 80,000; Full time

Job summary

Trojan Technologies, a leader in water treatment, is seeking a Marketing Analytics & Digital Search Specialist to enhance their digital marketing efforts. This entry-level full-time role involves data analysis, campaign management, and SEO strategy development, providing an opportunity to grow in a vibrant culture. Join us to make an impact in safeguarding essential resources.

Benefits

Professional onboarding and training options

Career coaching and development opportunities

Room for growth and exploration

Qualifications

• Bachelor's degree required.
• Proficiency in Google Analytics (GA4) and Google Cloud services.
• Strong project management skills with attention to detail.

Responsibilities

• Manage administration of Google services for performance.
• Analyze data from digital channels and create reports.
• Develop and implement SEO strategies.

Skills

Google Analytics

Google Cloud

Google Tag Manager

Project Management

Data Management

Education

Bachelor’s degree in marketing, computer science, or related field

Tools

Google Ads

Salesforce

Marketo

Facebook Ads

LinkedIn Ads

SEMRush

Screaming Frog

Job description

Marketing Analytics & Digital Search Specialist

Join to apply for the Marketing Analytics & Digital Search Specialist role at Trojan Technologies

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Marketing Analytics & Digital Search Specialist

Join to apply for the Marketing Analytics & Digital Search Specialist role at Trojan Technologies

Imagine yourself growing your expertiseand expanding your skillset with every project.

At Trojan Technologies, you have the power to make it possible.

Trojan Technologies, a Veralto company, plays a vital role in making the various stages of the water treatment process more effective and efficient. Our products and services have applications across municipal wastewater, drinking water, environmental contaminant treatment, and residential water treatment, along with ultra-purification of water used in food and beverage manufacturing, pharmaceutical processing and semiconductor applications.

When you join the Trojan Technologies team and the broader Veralto network, you become part of a unique culture where purpose meets possibility : where the work we do makes an everyday impact on the world’s vital water resources, and where you’ll have the power to deepen your skillset, own your ambition, and fuel your career growth.

We offer :

• Professional onboarding and training options
• Powerful team looking forward to working with you
• Career coaching and development opportunities
• Room for growth and exploration opportunities

This position is part of the Marketing department located in London, Ontario and will be Hybrid.

In this role, a typical day will look like :

• Manage administration of Google Cloud Services and Google Tag Manager to ensure optimal performance according to best practices and company requirements
• Gather and analyze data from various digital channels, including websites, social media, and email campaigns (GA4, Facebook, LinkedIn, Marketo, Salesforce etc.,)
• Create dashboards, visualizations, and reports to present data and insights in a user-friendly format
• Partner with marketing communications team to build campaigns, track performance, identify gaps and develop effective strategies to improve performance of initiatives based on data insights
• Collaborate with marketing communications team to create, plan, and manage paid search campaigns including budget management, A / B testing, and reporting
• Develop and implement SEO strategies to improve organic search rankings including working with marketing communications team to optimize website content (meta tags, headers, and images, for search engines), link building, technical SEO audits, keyword research, and competitor analysis

The essential requirements of the job include :

• Bachelor’s degree in marketing, computer science, data management or a related field
• Excellent knowledge of and experience with Google Analytics (GA4), Google Cloud, Google Tag Manager, Google Search Console, Google & Microsoft Ads, Marketo, Salesforce, Screaming Frog, SEMRush.
• Proficient ability to translate numbers to visual dashboards for quick understanding to glean insights using best practices
• Knowledge of integrated marketing communication strategies (traditional, digital, and events)
• Strong project management and organization skills with keen attention to detail

It would be a plus if you also possess previous experience in :

• Naturally uses a hands-on, collaborative, flexible and motivational approach with the ability to supervise and execute multiple projects simultaneously while driving targets with urgency
• Excellent verbal, written, and visual communication skills
• Experience working with diverse, cross-functional, global teams and outside vendors

Trojan Technologies is proud to part of the Water Quality segment of Veralto (NYSE : VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources—and building rewarding careers along the way.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

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