Marketing Analyst

Placements24; Kimberley; Remote; CAD 68,000 - 97,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Professional development opportunities

Job summary

Placements24 is seeking a Marketing Analyst for a fully remote role. The ideal candidate will collect and analyze marketing data, build dashboards, measure campaign ROI, and provide actionable insights to optimize growth.

Strong analytics skills and experience with GA, SQL, Excel, and CRM platforms are required. You will collaborate with the marketing team to forecast performance, run A/B tests, and translate findings for both technical and non-technical audiences.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 1–3 years of experience in marketing analytics, data analysis, or a related role.
• Proficiency in using web analytics tools such as Google Analytics.
• Experience with data manipulation and analysis tools (e.g., Excel, SQL, Python, R).
• Familiarity with CRM systems and marketing automation platforms.

Responsibilities

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM, social media, and campaign platforms.
• Develop and maintain marketing dashboards and reports to track KPIs and campaign effectiveness.
• Conduct in-depth analysis of marketing campaigns to measure ROI, identify trends, and provide actionable insights.
• Perform market research and competitive analysis to identify market opportunities and potential threats.
• Support the marketing team in forecasting marketing performance and setting realistic targets.
• Identify opportunities for A/B testing and other experimental designs to optimize marketing efforts.
• Collaborate with marketing stakeholders to understand their data needs and provide timely reporting.
• Communicate complex analytical findings clearly to technical and non-technical audiences.
• Assist in the development and refinement of customer segmentation models.
• Stay current with industry best practices in marketing analytics and data visualization.

Skills

Marketing analytics

Analytical thinking

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Excel

SQL

Python

R

Job description

About the Role

Our client, a leading market research firm, is seeking a sharp and analytical Marketing Analyst to support their marketing initiatives. This role is crucial for measuring the effectiveness of marketing campaigns, analyzing market trends, and providing data-driven insights to inform strategic decisions. You will be responsible for collecting, cleaning, and interpreting marketing data from various sources, developing reports and dashboards, and collaborating with the marketing team to identify opportunities for optimization and growth. The ideal candidate possesses strong quantitative skills, proficiency in data analysis tools, and a solid understanding of marketing principles. This position is fully remote, offering the flexibility to work from anywhere within **South Africa**. We are looking for a curious and detail-oriented individual who can translate complex data into clear, actionable recommendations.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM, social media, and campaign platforms.
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and campaign effectiveness.
• Conduct in-depth analysis of marketing campaigns to measure ROI, identify trends, and provide actionable insights.
• Perform market research and competitive analysis to identify market opportunities and potential threats.
• Support the marketing team in forecasting marketing performance and setting realistic targets.
• Identify opportunities for A/B testing and other experimental designs to optimize marketing efforts.
• Collaborate with marketing stakeholders to understand their data needs and provide timely and accurate reporting.
• Communicate complex analytical findings in a clear and concise manner to both technical and non-technical audiences.
• Assist in the development and refinement of customer segmentation models.
• Stay current with industry best practices in marketing analytics and data visualization.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 1-3 years of experience in marketing analytics, data analysis, or a related role.
• Proficiency in using web analytics tools such as Google Analytics.
• Experience with data manipulation and analysis tools (e.g., Excel, SQL, Python, R) is highly desirable.
• Familiarity with CRM systems and marketing automation platforms.
• Strong understanding of marketing principles and campaign metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• A keen eye for detail and a commitment to data accuracy.

Benefits

This is a fully remote position, providing the flexibility to work from anywhere in South Africa. Our client offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. Join a forward-thinking company that values data-driven decision-making and provides a supportive work environment. You will have access to ongoing training and resources to enhance your analytical skills. We believe in empowering our employees and offering them challenging and rewarding work.