Marketing Analyst

OVO; Burnaby; Hybrid; CAD 42,000 - 57,000; Full time

Job summary

A leading energy supplier is seeking a Marketing Analyst to join their Direct to Consumer team. The role involves analyzing marketing data to drive campaign strategies and support decision-making processes. Ideal candidates should be proficient in tools like GA4 and Google Tag Manager and possess strong analytical skills. The position offers a hybrid working model with a salary range of £42,000 to £57,000.

Benefits

34 days of holiday

Healthcare cash plan

Gym membership

Flexible benefits

Qualifications

• Insight obsessed with customer-centric approach.
• Proficient in GA4 and Google Tag Manager.
• Experience with data presentation and recommendations.

Responsibilities

• Provide actionable insights for campaign strategy.
• Build tracking systems to measure customer journeys.
• Support data-driven decision making for the team.

Skills

Analytical

Strong communicator

Organised

Insight driven

Education

Experience in marketing analysis

Tools

GA4

Google Tag Manager

MixPanel

Job description

Join to apply for the Marketing Analyst role at OVO

Join to apply for the Marketing Analyst role at OVO

Get AI-powered advice on this job and more exclusive features.

Team : Direct to Consumer

Location : Hub Based - Hybrid for all

Salary banding : £42,000 - £57,000

Experience : Mid-level

Working pattern : Full-Time

Reporting to : Claire Icel - Head of D2C Growth

Sponsorship : Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words : Analytical, collaborative, methodical

Top 3 qualities for this role : Insights driven, strong communicator, organised

Where you’ll work :

Depending on the needs of your business area, we expect hub based people to be in the office at least once a week, and to go to OVO Connection events in-person.

You’ll be assigned to the closest one of our three hub offices, Bristol, Glasgow, or London; unless your role requires field-based work. Each hub has accessible spaces to park your laptop, is designed to inspire people, help them connect and bring big ideas to life.

Everyone belongs at OVO :

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet :

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how :

This role will bring insight to life which will inform activity and opportunities that help consumers understand the positive environmental impact of choosing OVO as their energy supplier.

This role in a nutshell :

Working within OVO’s Direct to Consumer team, the Marketing Analyst will support acquisition channel owners (paid media, SEO & affiliates) and product marketers with analysis on existing and potential activity. The ability to bring insight to life and a keen interest in using data to spot opportunities is integral to this role.

Your key outcomes will be :

• Being the subject matter expert on GA4 and Google Tag Manager; comfortable navigating both to implement complex setups, debug tracking issues, and ensuring data accuracy across all marketing touchpoints.
• Work with channel and product owners to think data first and proactively support data driven decision making for the direct to consumer team.
• Provide actionable insights that directly influence campaign strategy and budget allocation; you'll be the analytical backbone that enables the team to optimize campaigns, driving spend efficiency.
• Build and maintain comprehensive tracking systems and reporting infrastructure that accurately measures customer journeys from first touch to conversion.
• Working with stakeholders to create dashboards and reports in Looker and MixPanel that provide visibility into campaign performance.
• Uncover patterns in user behavior, channel performance, and conversion funnels to identify growth opportunities.
• Conduct deep-dive analyses to inform future media strategies, audience targeting, and budget allocation decisions.
• Embrace new tools and AI to develop automated systems that eliminate manual reporting work while providing stakeholders with timely, accurate performance insights.
• Work with our agency partners and internal stakeholders to understand appropriate attribution models to inform cross-channel optimisation strategies.

You’ll be a successful Marketing Analyst at OVO if you…

Are insight obsessed and keep the customer at the heart of this

You're a Google Expert and know GA4 and Google Tag Manager inside out

Are also comfortable working with MixPanel or other additional analysis tools

You excel at taking multi-source data and presenting clear, actionable recommendations

You're technically curious and not afraid to troubleshoot technical issues

Are a proactive and motivated individual, actively exploring data to identify trends, anomalies, and opportunities

You can prioritize effectively and know when to deliver quick directional insight vs. comprehensive deep-dive analysis

Can take complex problems and break them down to solve them

Are comfortable with ambiguity and a fast pace

Are an excellent communicator and are confident sharing your opinion to wider stakeholders

Let’s talk about what’s in it for you

We’ll pay you between £42,000 and £5,000, depending on your specific skills and experience.

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You’ll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO…and there’s flex pay. We'll give you 9% Flex Pay on top of your salary – 4% of this is auto enrolled into your pension, and the remaining 5% is yours to do what you like with. You can use this to buy from our extensive range of flexible benefits, including our green benefits which we've put at the heart of our offering, add to your pension or even take it as cash.

Here’s a taster of what’s on offer :

For starters, you’ll get 34 days of holiday (including bank holidays).

For your health

With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing

With gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more

For your lifestyle

With extra holiday buying, discount dining, home & tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home

Get up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers

For your commute

Nab a great deal on ultra-low emission car leasing , plus our cycle to work scheme and public transport season ticket loans

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

For your Belonging

To find better ways to support our people, we need to listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It's up to you.

Oh, and one last thing...

We’d be thrilled if you tick off all our boxes, yet we also believe it’s just as important we tick off all of yours. And if you think you have most of what we’re looking for but not every single thing, go ahead and hit apply . We’d still love to hear from you!

If you have any additional requirements, there’s a space to let us know on the application form; we want to make the process as easy and comfortable for you as possible.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Utilities and IT Services and IT Consulting

Referrals increase your chances of interviewing at OVO by 2x

Sign in to set job alerts for “Marketing Analyst” roles.

Glasgow City, Scotland, United Kingdom 3 weeks ago

Glasgow, Scotland, United Kingdom 1 week ago

Glasgow, Scotland, United Kingdom 2 weeks ago

Glasgow, Scotland, United Kingdom 1 week ago

Glasgow, Scotland, United Kingdom 12 hours ago

Glasgow, Scotland, United Kingdom 1 week ago

Glasgow, Scotland, United Kingdom 3 days ago

Glasgow, Scotland, United Kingdom 1 week ago

Business Analyst - Product + Smart Solutions

Glasgow, Scotland, United Kingdom 6 days ago

Glasgow, Scotland, United Kingdom 6 days ago

Lead Business Analyst - Director - Change, Analytics & Strategy

Glasgow, Scotland, United Kingdom 2 weeks ago

Paisley, Scotland, United Kingdom 2 weeks ago

Glasgow, Scotland, United Kingdom 1 week ago

Glasgow, Scotland, United Kingdom 1 week ago

Paisley, Scotland, United Kingdom 2 weeks ago

Glasgow, Scotland, United Kingdom 6 days ago

Technical Business and Data Analyst - VP

Glasgow, Scotland, United Kingdom 3 days ago

Glasgow, Scotland, United Kingdom 3 weeks ago

Clearing & Settlement Business Analyst Mgr. - CSM / PMI-ACP

Glasgow, Scotland, United Kingdom 6 days ago

Glasgow, Scotland, United Kingdom 3 months ago

Glasgow, Scotland, United Kingdom 2 days ago

Glasgow, Scotland, United Kingdom 2 weeks ago

Glasgow, Scotland, United Kingdom 14 hours ago

Glasgow, Scotland, United Kingdom 1 month ago

Glasgow, Scotland, United Kingdom 1 week ago

Glasgow, Scotland, United Kingdom 1 week ago

Glasgow, Scotland, United Kingdom 1 week ago

Glasgow, Scotland, United Kingdom 1 month ago

Glasgow, Scotland, United Kingdom 2 months ago

Glasgow, Scotland, United Kingdom 2 days ago

Lead Data Analyst (with Data Engineering Expertise)

Glasgow, Scotland, United Kingdom 4 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr