Marketing Advisor (Maternity Leave Contract)

Wilder Institute/Calgary Zoo; Calgary; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking organization as a Marketing Advisor, where you'll harness your creativity and strategic insight to elevate marketing initiatives at a renowned wildlife conservation facility. In this dynamic role, you'll collaborate with cross-functional teams to craft compelling campaigns across digital and traditional platforms, ensuring brand consistency and impactful audience engagement. This position offers a unique opportunity to blend your marketing expertise with a passion for wildlife conservation, all while working in a vibrant and supportive environment. If you're ready to make a difference and grow your career, this is the perfect role for you!

Benefits

Competitive compensation

Flexible benefits plan

Discounts on food and merchandise

Participation in the Staff Pass Benefit plan

Fun work environment

Qualifications

• 3+ years of experience in marketing or digital marketing roles.
• Strong understanding of market research and data analysis.

Responsibilities

• Develop and execute marketing strategies for various channels.
• Monitor and analyze campaign performance metrics.

Skills

Marketing Strategy Development

Digital Marketing

SEO

PPC Advertising

Content Creation

Data Analysis

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

Relevant certifications in Marketing

Tools

Marketing Software

Analytics Tools

Social Media Platforms

Job description

Take the next step in your career by joining the team at the Wilder Institute/Calgary Zoo and grow your experience at one of the most unique sites in Calgary! The Wilder Institute/Calgary Zoo is seeking atemporary full time Marketing Advisorto cover a maternity leaveto create impact through fun, educational, and meaningful marketing initiatives.

This role plays a crucial role in developing and executing marketing strategies to promote experiences at the Wilder Institute/Calgary Zoo. The Marketing Advisor collaborates with cross-functional teams and supports various marketing initiatives ranging from campaign creation, media planning, website content management, and understanding built on campaign analysis and customer engagement. They are responsible for implementing marketing tactics that resonate with the target audience, boost brand awareness, and generate conversions.

Our Purpose |We act for wildlife; saving species and inspiring people to join us.

Our Core Values |Drive impact, nurture connection, cultivate hope, and be bold.

Contract:

• Start Date: July 21, 2025
• End Date: August 29, 2026

What you will do:

Marketing Campaigns:

• Participate in the development of marketing strategies, considering target audience, market trends, and competitive landscape.
• Assist in creating marketing plans for implementation across different channels, including digital, social media, email, print, and events, including defining objectives, timelines, and budget allocation.
• Collaborate with agency partners and internal graphic designers on campaigns development and execution.

Digital Marketing:

• Execute digital marketing campaigns, including social media advertising, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
• Create compelling and keyword-optimized content campaign content for the website.
• Monitor and analyze campaign performance metrics, optimizing strategies for better results.

Branding and Identity:

• Assist in maintaining brand consistency and integrity across all marketing communications.
• Collaborate with design teams to develop visual assets, logos, and branding elements as needed.

Performance Tracking and Reporting:

• Analyze marketing campaigns' performance metrics and produce detailed reports.
• Provide actionable recommendations for continuous improvement and better ROI.

Other duties:

• Monitor departmental inbox.
• Respond to ticket donation and media or marketing services inquiries into the inbox.

What you will bring:

• Bachelor’s degree in marketing, Business, or a related field. Relevant certifications or specialized training in marketing is a plus.
• At least 3 years of experience in marketing, digital marketing, or other related roles.
• Proficiency in using marketing software, analytics tools, and social media platforms.
• Strong understanding of market research and data analysis.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to think outside the box.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced and dynamic environment.
• Results-oriented with a focus on achieving marketing objectives and KPIs.
• Knowledge of industry trends and best practices in marketing.

Working Conditions:

• Primarily office based with long periods working at a computer
• Some lifting (heavy boxes, signs, tables etc)
• May work evenings and weekends
• May involve long periods of standing

The Wilder Institute/Calgary Zoo is an outdoor facility and all staff working at the zoo must be comfortable working in a large variety of outdoor conditions. The Wilder Institute/Calgary Zoo follows the advice of Environment Canada when responding to temperature and air quality issues.

What the Zoo Offers:

• Competitive compensation and vacation entitlement
• Flexible benefits plan
• Discounts on food, beverage, and merchandise
• Participation in the Staff Pass Benefit plan
• A fun, rewarding work environment and the opportunity to work in a park full of wild animals

Are you ready to join one of Canada’s leaders in wildlife conservation?If this position suits your skills, experience and personal attributes, we want to talk to you.

Apply by doing the following:

1. Watch this videoabout the conservation work being done at the Wilder Institute/Calgary Zoo. (https://www.youtube.com/watch?v=8J1VH1MBXm0)
2. Submit your resume with an optional cover letter via our online application system.
3. Fill in the Application questions:
   • If hired, when would you be available to start?
   • What are your salary expectations for the position?
   • This is a hybrid role with in office presence required three days per week. Please advise if you are located locally in the Calgary area or are willing to relocate.

Applicants must be legally entitled to work in Canada.

If this position is a fit for you, we encourage you to apply with a resume and cover letter online by May 21, 2025 at 4pm MST.

The Wilder Institute/Calgary Zoo strives tocultivate a workplacein whicheveryonefeels welcome and empowered to bring their authentic selvesto work. As a conservation organization,we respect and value the diversity of all lifeand come together as individuals and teammates to achieve the organization’s mission and vision. Werecognize thevalue of diversity, equity, and inclusion,and work to advance our culture to ensure diverse viewpoints are heard and everyone has an equitable chance to succeed and thrive.

All candidates are thanked for their applications and advised that only those selected for interviews will be contacted.