Marketing Advisor (12-month secondment)

Intact Financial Corporation; Montreal; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Advisor II for a 12-month secondment. This hybrid role involves leading marketing initiatives for affinity groups and white label portfolios, managing campaigns across various channels, and collaborating with internal and external partners. You'll play a crucial role in ensuring alignment with business objectives while monitoring campaign effectiveness. Join a supportive team where your creativity and insights will drive growth and innovation, and enjoy a workplace that values your contributions and fosters professional development.

Benefits

Access to tools for physical and mental health

Dynamic workplace learning ecosystem

Inclusive employee-led networks

Community Impact program

Qualifications

• 5+ years of experience in executing targeted marketing and operations.
• Expert understanding of direct mail, email, and print ad marketing principles.

Responsibilities

• Oversee production and deployment of marketing campaigns targeting customers.
• Collaborate with internal teams and external partners for effective project implementation.

Skills

Targeted Marketing

Project Management

Direct Mail Marketing

Email Marketing

Print Advertising

Bilingualism (English/French)

Education

Undergraduate degree in Marketing or Communications

Tools

Microsoft Office Suite

Oracle

WordPress

JIRA

Salesforce Marketing Cloud

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

We’re looking for a Marketing Advisor II for a 12-month secondment to join our growing team!

The Marketing Advisor will report to the Manager of Targeted Marketing - Affinity & White Labels and play a vital role in leading and executing marketing initiatives for belairdirect's Affinity groups and white label portfolio. This position encompasses a variety of growth initiatives across multiple channels, including email, direct mail, and both printed and digital advertising. The Marketing Advisor will manage relationships with internal and external partners and represent the marketing team in various cross-functional meetings.

This hybrid position is available in our Toronto (700 University Av.) or Montreal (2020 Robert-Bourassa Blvd) offices.

What you’ll do here:

• Oversee the production and deployment of marketing campaigns and client communications (emails, direct mail, and advertising) targeting customers and prospects within the belairdirect Affinity and white label portfolio, ensuring alignment with business objectives, timelines, and budget.
• Collaborate with internal teams (Data, IT, Operations, Brand) and external partners (print and mail house, creative agency, postal provider) for effective project implementation.
• Monitor submitted intake forms, the shared mailbox and team board to ensure that all requests from internal teams are fulfilled within the SLA.
• Report on campaign effectiveness to assess performance against business objectives.
• Review and manage approval processes with internal teams and Affinity groups.
• Proofread and approve new marketing materials to ensure they are of high quality and error-free.
• Support the execution of events, by providing marketing resources such as promotional materials, branded assets and digital content to ensure effective representation of belairdirect’s brand.
• Participate during Affinity growth planning and performance evaluation forums, offering insights and recommendations for continuous optimization and outperformance.
• Handle purchase orders and invoice processing, tracking expenses to adhere to the Affinity production budget.

What you bring to the table:

• Undergraduate degree in marketing or communications, or any combination of education and relevant experience
• 5 or more years of experience in executing targeted marketing, production and operations
• Expert understanding of direct mail, email and print ad marketing principles and best practices and CASL legislation
• Proficient in Microsoft Office Suite, Oracle, and WordPress
• Knowledgeable in using JIRA and experienced in agile methodologies including workflow tracking and managing backlogs
• Familiarity with Salesforce Marketing Cloud and CRM
• Experience in an agency or in the production of digital campaigns is an asset
• Well organized with excellent project management ability
• A team player with a positive attitude who loves to work in a collaborative environment and inspires colleagues to thrive.
• Organized, at ease in a fast-paced, changing environment and able to prioritize
• Solutions-driven, not afraid to challenge status-quo and innovate
• Results-oriented professional, who does not hesitate to challenge the status quo and inspire people to go further
• Experienced with affinity marketing strategies is an asset
• Bilingualism (English/French): for candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English speaking colleagues across the country.

#LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.