Marketing / Advertising & Promotions Specialist

Martin's Family Fruit Farm Ltd; Waterloo; On-site; CAD 45,000 - 60,000; Full time

Job summary

A leading fruit processing company in Waterloo is seeking a Marketing / Advertising & Promotions Specialist. The ideal candidate will support marketing initiatives, manage social media strategies, and coordinate events to boost brand awareness. Requires a degree in business with a concentration on Marketing and 2-3 years of experience in a marketing role. This is a full-time, in-office position with opportunities for creative input.

Qualifications

• 2-3 years' experience in a Marketing capacity.
• Highly motivated with a strong bias for action.
• Well versed in Social Media platforms and their applications.

Responsibilities

• Support the maintenance of the company's website and social media platforms.
• Manage Trade Show schedules and materials.
• Help plan and execute community events for brand awareness.

Skills

Team player

Communication skills

Proficient in Microsoft Office

Social Media savvy

Education

Degree or diploma in business with concentration on Marketing

Tools

Adobe design software

Job description

Martin's Family Fruit Farm is one of Canada’s largest apple growers, packers and processors. Located in Waterloo, Martin’s operates advanced apple storage, sorting, grading and packing facilities. In addition, Martin’s operates a state-of-the-art processing facility in Elmira, Ontario where we produce consumer apple products, including our famous Crispy Apple Chips and our ground-breaking line-up of apple puree products such as Apple Smash.

We are currently seeking a Marketing / Advertising & Promotions Specialist to join Martin’s Family Fruit Farm. Reporting to the Marketing Manager, the Marketing / Advertising & Promotions Specialist is responsible for supporting the development and execution of Marketing initiatives. This is a full-time permanent, in-office position, at Martin’s 1420 Lobsinger Line, Waterloo, Ontario location.

The Marketing / Advertising & Promotions Specialist has a sound understanding of our Marketing activities and understands his/her role in bringing them to life. This individual will play a lead role in Martin’s e-commerce and social media (SM) initiatives. Further, this individual will have an integral part in website maintenance, promotional activities and internal/external communications via newsletters and other vehicles.

Responsibilities and Duties

• Support the maintenance and currency of Martin's website and SM Platforms.
• Propose enhancements to Martin's website and social media, based upon user feedback, competitive activities, and best practices.
• Manage all Trade Show schedules, materials and logistics.
• Support Orchard Market community and consumer-based promotions and activities.
• Contribute to and manage aspects of Martin's Consumer Loyalty Program
• Manage inventories of Sales & Marketing merchandising materials and digital assets.
• Contribute to development and design of SM content
• Ensure compliance to brand standards in the usage of Martin's brands.
• Prepare, interpret, and communicate Social Media metrics monthly.
• Coordinate key elements of Martin's Corporate Social Responsibility program including community donations and outreach tracking
• Monitor trends and stay up to date on platform updates, emerging tools, and best practices to keep our brand ahead of the curve.
• Help plan and execute local community events that promote brand awareness.

Qualifications

• A degree or diploma in business with concentration on Marketing
• 2-3 years' experience in a Marketing capacity
• Highly motivated with a strong bias for action
• Proficient in Microsoft Office Suite, Adobe and other design software as required
• Well versed in Social Media platforms, their application as business growth tools and the interpretation of key metrics
• Basic understanding of website development
• Team player with strong written and verbal communication skills
• Well-developed multi-tasking, time-management, and prioritization skills
• Creative and able to think ‘out of the box’

If you are qualified and interested in joining a great team, please submit your resume.

Accommodations for job applicants with disabilities are available upon request.