Marketing & Administrative Coordinator

Itracks; Saskatoon; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading tech company in Canada is seeking a HubSpot Specialist to optimize their CRM system, design sales enablement solutions, and manage marketing campaigns. The ideal candidate will have at least 2 years of experience with HubSpot, strong communication skills, and a deep understanding of B2B sales. This position starts onsite for training, with potential for a hybrid work arrangement thereafter.

Qualifications

• Proven work experience with HubSpot (2+ years preferred).
• Excellent communication skills: written and oral.
• Strong understanding of B2B sales cycles and customer journey mapping.

Responsibilities

• Own and optimize the HubSpot ecosystem including Sales, Marketing, and Service Hubs.
• Design and implement scalable sales sequences and workflows.
• Analyze campaign performance and provide actionable insights.

Skills

HubSpot CRM Administration

Sales sequences design

Email marketing

Social media management

SEO optimization

Tools

HubSpot

Google Ads

Google Analytics

Adobe Creative Suite

Job description

Responsibilities :

1. HubSpot CRM Administration

• Own and optimize the full HubSpot ecosystem including Sales, Marketing, and Service Hubs.
• Set up custom properties, pipelines, reports, and dashboards.
• Manage user roles, permissions, and training.

2. Sales Enablement & Workflow Automation

• Design and implement scalable sales sequences, lead routing workflows, and lifecycle stages.
• Support lead scoring, deal forecasting, and opportunity tracking.

3. Marketing Campaigns & Nurturing

• Build email campaigns, landing pages, and nurturing workflows aligned with buyer journey stages to support lead generation and nurturing.
• Collaborate with marketing to implement content and campaign automation.
• This will all be done in collaboration with Sales and Marketing team members who specialize in strategic communications.

4. Administrative & Financial Tasks

• Prepare and send invoices to clients for one-time and subscription-based services.
• Set up and manage monthly subscription billing reminders using HubSpot workflows.
• Monitor accounts receivable and follow up on overdue payments.
• Maintain accurate client records and update CRM with billing and payment information.
• Collaborate with the sales team to ensure accurate deal and subscription data.

5. Reporting & Optimization

• Analyze campaign performance and conversion metrics, offering solutions to improve performance.
• Provide actionable insights to sales, marketing, and finance teams.
• Generate reports on lead generation, subscription deals, invoicing, payment status, and subscription revenue.

6. Integration & Technical Implementation

• Lead the integration of HubSpot with third-party accounting and subscription management platforms (e.g., Chargebee, Stripe, QuickBooks).

Required Qualifications :

• Proven work experience with HubSpot (2+ years preferred), including :
• Marketing & Sales hubs
• Integration of third-party apps and SaaS platforms
• Creating sales and marketing automations and workflows
• Excellent communication skills: written and oral
• Strong understanding of B2B sales cycles, email marketing, and customer journey mapping
• Social media platform knowledge: experience managing social media platforms on a corporate level
• Digital advertising and analytics experience: Google Ads, Google Analytics, Facebook, and LinkedIn ad platforms
• Knowledge and experience in SEO optimization
• Data gathering and analysis: ability to recommend courses of action based on research
• Organizational skills: ability to prioritize and coordinate multiple responsibilities
• Goal-oriented: ability to show measurable results
• Strategic thinking and problem solving

Bonus Points if you have....

• Experience working in the SaaS or Market Research industries
• HubSpot certifications
• Familiarity with financial metrics (MRR, ARR, churn, etc.)
• Past success in collaborating across Marketing, Sales, Finance, and Development teams
• Graphic Design experience
• Experience with Adobe Creative Suite

Work Arrangement Expectations

As part of your onboarding and training process, this role will require you to work onsite at our office for the first 30 days of employment. This initial in-office period is designed to support your integration into the team, provide hands-on training, and ensure you have the resources you need to succeed.

Following this 30-day period, and based on business needs and individual performance, you may become eligible for a hybrid work arrangement that combines in-office and remote work. Details of any hybrid schedule will be discussed with your manager at that time.