Marketing & Administrative Coordinator

Interactive Tracking Systems Inc.; Saskatoon; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in technology products and services is seeking a Marketing and Administrative Coordinator. This role involves managing HubSpot CRM to enhance sales, marketing, and finance operations while executing marketing campaigns and fostering client communications. The position offers growth opportunities after an initial one-year term.

Qualifications

• 2+ years proven experience with HubSpot.
• Excellent communication skills, both written and oral.
• Strong understanding of B2B sales cycles and marketing.

Responsibilities

• Manage updates and data entry in HubSpot.
• Execute and analyze marketing campaigns.
• Prepare and send invoices, monitor accounts receivable.

Skills

CRM management

Data analysis

Marketing automation

Communication

Digital advertising

SEO optimization

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

Adobe Creative Suite

Job description

itracks, an innovative technology products and services company, is seeking a talented Marketing and Administrative Coordinator , specializing in Hubspot CRM management and client communications. .

The Marketing and Administrative Coordinator will work primarily within Hubspot to support Sales, Marketing and Finance operations by managing updates and data entry, executing and analyzing marketing campaigns, and building automations, workflows, and data integrations to improve efficiency.

This position is offered on an initial one-year term with possibility of extension to permanent.

We’re creators of premier software and mobile apps for online qualitative research. Our web-based technology solutions allow professionals in the market research, marketing, and other industries to conduct focus groups in an online setting. We are an innovative, fast paced team dedicated to expanding our horizons and mastering marketing communications to continuously position our products competitively within the industry.

Key Responsibilities:

1. HubSpot CRM Administration

• Own and optimize the full HubSpot ecosystem including Sales, Marketing, and Service Hubs.
• Set up custom properties, pipelines, reports, and dashboards.
• Manage user roles, permissions, and training.

2. Sales Enablement & Workflow Automation

• Design and implement scalable sales sequences, lead routing workflows, and lifecycle stages.
• Support lead scoring, deal forecasting, and opportunity tracking.

3. Marketing Campaigns & Nurturing

• Build email campaigns, landing pages, and nurturing workflows aligned with buyer journey stages to support lead generation and nurturing.
• Collaborate with marketing to implement content and campaign automation.
• This will all be done in collaboration with Sales and Marketing team members who specialize in strategic communications.
• Prepare and send invoices to clients for one-time and subscription-based services.
• Set up and manage monthly subscription billing reminders using HubSpot workflows.
• Monitor accounts receivable and follow up on overdue payments.
• Maintain accurate client records and update CRM with billing and payment information.
• Collaborate with the sales team to ensure accurate deal and subscription data.

5. Reporting & Optimization

• Analyze campaign performance and conversion metrics, offering solutions to improve performance
• Provide actionable insights to sales, marketing, and finance teams.
• Generate reports on lead generation, subscription deals, invoicing, payment status, and subscription revenue.

6. Integration & Technical Implementation

• Lead the integration of HubSpot with a 3rd-party accounting and subscription management platform (e.g., Chargebee, Stripe, QuickBooks etc.).

Required Qualifications:

• Proven work experience with Hubspot (2+ years preferred), including:
• Integration of 3 rd party apps and SaaS platforms
• Creating sales and marketing automations and workflows
• Excellent communications skills: written and oral
• Strong understanding of B2B sales cycles, email marketing, and customer journey mapping
• Social media platform knowledge: experience managing social media platforms on a corporate level
• Digital advertising and analytics experience: Google Ads, Google Analytics, Facebook and LinkedIn ad platforms
• Knowledge and experience in SEO optimization
• Data gathering and analysis: must be able to recommend courses of action based on research
• Organizational: must be able to prioritize and coordinate multiple responsibilities
• Goal oriented: must be able to show measurable results
• Strategic thinking and problem solving

Bonus Points if you have....

• Experience working in the SaaS or Market Research industries
• Hubspot certifications
• Familiarity with financial metrics (MRR, ARR, churn, etc.)
• Past success in collaborating across Marketing, Sales, Finance and Development teams
• Graphic Design experience
• Experience with the Adobe Creative Suite

Work Arrangement Expectations
As part of your onboarding and training process, this role will require you to work onsite at our office for the first 30 days of employment. This initial in-office period is designed to support your integration into the team, provide hands-on training, and ensure you have the resources you need to succeed.

Following this 30-day period, and based on business needs and individual performance, you may become eligible for a hybrid work arrangement that combines in-office and remote work. Details of any hybrid schedule will be discussed with your manager at that time.

Please quote the job title on your application.