Market Sales Manager (Canada) QC, CA Remote (any location)

Vita Coco; Quebec; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Market Sales Manager to drive revenue and enhance distributor performance in Quebec. This role involves strategic planning, distributor management, and collaboration with teams to achieve retail execution goals. The ideal candidate will bring strong sales experience, excellent relationship management skills, and a commitment to fostering a positive work environment. Join a forward-thinking company dedicated to ethical practices and community upliftment, where your contributions can make a significant impact in the dynamic food and beverage sector.

Qualifications

• 3-5 years of field sales experience in the food & beverage industry.
• Experience in territory and distributor management.

Responsibilities

• Develop and maintain relationships with distributors to improve performance.
• Manage a team of Retail Sales Managers for key retail outlets.

Skills

Field Sales Experience

Relationship Management

Business Acumen

Customer Focus

Flexibility in Hours

Education

Bachelor’s Degree

Tools

MS Office Suite

Job description

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

Vita Coco is hiring a Market Sales Manager, who will lead efforts to achieve revenue, depletion, distribution and retail execution goals by improving the performance of our Distributor partners in an assigned Market. Markets range in size from one Distributor in two counties to many Distributors across several states. The Market Manager will develop and maintain relationships with Distributors to increase share of mind across all levels of their organizations as well as identify opportunities, influence them to capitalize on them and hold them accountable for execution.

This role is based out of Quebec, Canada reporting directly to the Senior Manager Strategic Channel Canada.

MAIN RESPONSIBILITIES

• Plan and prepare
  • Distributor Business Plans
  • Innovation launches
  • Volume, distribution and retail execution targets (External)
  • Market Blitzes
  • Action plans to address gaps in performance

• Measure and improve
  • Execution against all of the above
  • Display execution
  • POG adherence

• Distributor Management
  • Provide consistent communication relating to execution against distribution targets and display programs
  • Leverage scorecards, reports and tools provided by HQ and generate ad hoc reports from iDig and Repsly as needed for local market
  • Conduct business reviews, developing appropriate cadence for each depending on size
  • Facilitate resolution of issues

• People Management
  • Hire, manage and develop a team of direct reports consisting of Retail Sales Managers to manage important retail outlets (where applicable)
  • Guide activity, provide performance feedback and support in creation of strengths-based development plans

• Collaboration and Teamwork
  • Forge strong partnership with Market Development team, providing them with Distributor support and the resources needed to win at retail.
  • Assess the competitive landscape and communicate insights

• Key Call Points
  • KDP Area Directors, Market Development Managers and Branch Manager
  • Independent Distributor Sales Team

QUALIFICATIONS:

• Education Required: Bachelor’s Degree
• Years of experience: 3-5 years field sales experience in the food & beverage industry
• Professional Experience:
  • Territory management experience
  • Distributor management experience
  • Experience leading, managing and holding field Sales employees accountable to goals & KPIs

• Key Skills & Qualifications:
  • Willingness to work flexible hours, including evenings and weekends.
  • Strong business acumen, relationship management skills, customer focus, and drive for results
  • Ability to lift cases of product between 10-35 pounds
  • Must have a valid driver’s license
• Technical Skills Required: Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, PowerPoint)
• Fluency in both French and English is required.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.