Market Research Analyst, Innovation

Ipsos in Canada; Toronto; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Generous PTO

Healthcare plans

Wellness benefits

Job summary

Ipsos in Canada is seeking an entry-level Market Research Associate to support the launch and maintenance of research studies. You will create technical specs for questionnaires, conduct quality checks, and coordinate with data teams to verify results.

The role emphasizes strong communication, problem solving, and attention to detail, with a base salary range of CAD 50,000–CAD 55,000. Ontario and British Columbia laws guide the compensation plan.

Qualifications

• Bachelor’s degree completed.
• Prior project management and/or market research experience is an asset.
• Strong verbal and written communication skills.
• Excellent problem solving and analytical abilities.
• Proactive, can-do attitude with high attention to detail.
• Advanced proficiency with MS Office (PowerPoint and Excel).
• Ability to manage multiple projects and deadlines.
• Bilingual an asset.

Responsibilities

• Manage the launching and ongoing maintenance of research studies.
• Create and maintain technical specifications in proprietary software for study questionnaires.
• Quality check study questionnaires and perform in-depth quality checks at each stage.
• Liaise with internal data collection, coding and data processing teams.
• Perform data verification and resolve project issues as they arise.

Skills

Bachelor's degree

Project management experience

Market research experience

Communication skills

Problem solving

Attention to detail

MS Office (PowerPoint & Excel)

Multitasking

Bilingual (asset)

Education

Bachelor's Degree

Tools

MS Office Suite

Job description

Who We Are:

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.

Job Description

Who We Are:

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.

About Innovation

The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in‑class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.

What makes this role important at Ipsos?

We are looking for someone who is passionate about market research and motivated by a fast‑paced and challenging work environment. This is an excellent entry‑level opportunity for someone who is interested in starting a career in market research.

What You Can Expect To Be Doing

• Manage the launching and ongoing maintenance of research studies
• Creation and maintenance of technical specifications in proprietary software for study questionnaires
• Quality check study questionnaires & perform in‑depth quality checks at every stage of the process
• Liaising with our internal data collection teams, coding & data processing teams
• Perform data verification
• Identify and solve project issues as they arise

This might be the job for you if you have:

• Completed Bachelors Degree
• Relevant project management and/or market research experience an asset
• Outstanding verbal and written communication skills
• Excellent problem solving, critical thinking and analytical skills
• Proactive, “can do” attitude
• High attention to detail: ability to balance overall project goal with key milestones and tasks
• Advanced proficiency with MS Office Suite; specifically, PowerPoint and Excel
• Self‑starter with superior organization skills who thrives in a deadline driven environment
• Ability to juggle multiple projects and diplomatically respond to conflicting needs
• Bilingual an asset, but not required.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $50,000 to $55,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s In It For You

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

#IpsosCanada

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years. With over 75 different data‑driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About The Team

The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully‑articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best‑in‑class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.