Market Programs Senior Manager

Norton Rose Fulbright; Vancouver; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading law firm is seeking a Senior Marketing Manager to develop and implement strategies that drive market opportunities and support office management. This hybrid role requires expertise in B2B marketing, project management, and team leadership, focused on delivering measurable returns on marketing investments.

Benefits

Hybrid work environment

Retirement savings plan with employer contribution

Benefit premiums paid by the firm

Flexible health and wellness allowance

Training and development programs tailored to interests

Qualifications

• Minimum of X years of experience in B2B marketing, preferably in professional services.
• Experience solving complex problems collaboratively.
• Strong understanding of digital and social media marketing.

Responsibilities

• Lead and implement national marketing strategies.
• Develop demand generation and field marketing campaigns.
• Manage and mentor a team of marketing managers.

Skills

B2B marketing

Project management

Client management

Critical thinking

Collaboration

Interpersonal skills

Job description

Hybrid work schedule - days / week in office. Please note that this position can also be filled in any of our offices across Canada.

The mandate of this role is to lead and implement national marketing strategies for our practices and sectors. This dynamic position requires developing demand generation and field marketing campaigns that lead to new market opportunities in support of the office managing partners, national practice chairs, and sector heads' strategic plans.

The successful candidate will demonstrate the ability to develop and deliver strategic and tactical marketing initiatives and campaigns, effectively lead multiple projects simultaneously, and assume a decision-making role to achieve objectives and goals collaboratively and quickly. The candidate should be versatile, with a broad range of skills and knowledge across various marketing disciplines, and possess a well-rounded understanding of overall marketing strategies and tactics. This is a senior role, leading a team of marketing managers.

You will be focusing on:

• Developing the overall market positioning for national practice groups, their practice areas, and sectors.
• Creating scalable programs and marketing campaigns that generate and nurture leads.
• Evaluating, prioritizing, and planning financial and material resources needed to ensure successful delivery and achievement of set objectives.
• Supporting the national and local practice chairs, managing partners, and sector heads in executing their strategic plans in collaboration with the Market Programs Director.
• Understanding and analyzing the competitive landscape to help ensure we have a competitive offering nationally and in local markets.
• Developing innovative approaches to increase team efficiency utilizing technology, automation, and tools.
• Contributing to content development for key practices and sectors.
• Translating the performance of demand generation campaigns into measurable ROI objectives for leadership.
• Continuously seeking new strategies to increase touchpoints with clients.
• Leading, mentoring, and ensuring operational excellence of the team, including quality, efficiency, effectiveness, and internal processes.
• Managing team allocation and timelines to meet deadlines.
• Participating meaningfully in key leadership teams (regional, practice, C&M).
• Collaborating with colleagues locally, nationally, and globally to deliver and measure the marketing plan.

What you bring to the role:

• Minimum of [X] years of experience in B2B marketing, communications, and/or business development, preferably in professional services.
• A passion for demand marketing and a hands-on approach to building solutions.
• Thorough understanding of marketing techniques, including digital and social media marketing.
• Experience in solving complex problems collaboratively through creative problem-solving.
• Experience leading large projects and teams, demonstrating collaboration, critical thinking, and project management skills.
• Proven leadership in managing high-performing teams and trusted advisory skills.
• Active listening skills to understand opportunities and challenges.
• Ability to handle multiple projects in a fast-paced environment.
• Proactive, collaborative attitude with agility to adapt to changing market conditions.
• Excellent interpersonal and client management skills.
• Proven track record connecting marketing strategies to revenue and market share growth.
• Bilingualism in French and English is an asset.

Why join our team:

• Hybrid work environment
• Retirement savings plan with employer contribution
• Benefit premiums paid by the firm
• Flexible health and wellness allowance
• Training and development programs tailored to your interests and needs

Vancouver Salary: $X - $Y. Salary will be discussed and negotiated during the interview based on experience.

Ready to join a proactive and modern firm that offers an exceptional career experience in an inclusive and collaborative environment? Join us!

As a global law firm, we embrace a culture of excellence and hard work, with a focus on flexibility, respect, diversity, and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their potential.

To learn more about our diversity, equity, and inclusion initiatives, please click here.

If you require accommodations during the application process or are unable to apply online, please contact us to discuss your needs.

Please note that employment offers may require proof of vaccinations, as recommended by health authorities. We are committed to accommodating those unable to be vaccinated due to protected grounds. Please contact us to discuss accommodations.

We appreciate all applications; however, only candidates selected for an interview will be contacted.