Market Development (Marketing) Manager

RSM Canada Operations ULC; Calgary; On-site; CAD 96,000 - 139,000; Full time

Job summary

A leading professional services firm in Calgary seeks a Market Development Manager to drive client acquisition and retention. This role involves developing local marketing strategies, leading community initiatives, and collaborating with teams to enhance client relationships. Candidates should possess a Bachelor’s degree and 5-7 years of B2B marketing experience. A competitive salary and benefits package is offered.

Benefits

Competitive benefits package

Flexible schedules

Equal opportunity employer

Qualifications

• 5-7 years of marketing/growth experience in a B2B environment.
• Proven success in supporting marketing and relationship development programs.

Responsibilities

• Drive client acquisition and retention marketing efforts.
• Develop and implement a local marketing plan.
• Collaborate with local teams to ensure relationship development.

Skills

Ability to learn new subject areas quickly

Understanding of various marketing channels

Strong ownership and determination

Highly collaborative and team-oriented

Ability to lead conversations and influence decisions

Experience in a complex, matrixed environment

Education

Bachelor's degree

Job description

We are the leading provider of professional services to the middle market globally. Our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are key to our inclusive culture and talent experience, enabling us to be compelling to our clients. You will find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you, and that's why there's nowhere like RSM.

Working with local market launch teams and/or growth teams, the Market Development Manager drives client acquisition and retention marketing efforts in a defined geography. This position integrates national line-of-business and industry marketing campaigns with local efforts to deepen client/prospect relationships, build local community, and deliver on the 5 Cs promise.

Essential Duties :

1. Advance development of focus client and prospect relationships.
2. Develop and implement a local marketing plan aligned with national strategies, strengthening relationships with key targets and community influencers.
3. Collaborate with local teams to define targets, provide market insights, and support relationship development plans.
4. Partner with business developers to achieve growth objectives.
5. Support regional communication goals and advocate for strategic growth initiatives.
6. Lead local go-to-market meetings and share relevant national and local programming.
7. Understand and contribute to relationship development strategies for key targets.
8. Lead integration of national marketing strategies locally, focusing on Tier 1 and 2 clients.
9. Promote national industry and LOB marketing programs and campaigns locally.
10. Organize and oversee local events and sponsorships that support relationship development and community presence.
11. Monitor and synthesize client feedback and demand generation results to inform local strategies.
12. Support the firm's commitment to delivering the RSM experience and promoting our 5Cs behaviors.
13. Manage local public relations efforts, build relationships with external organizations, and identify community involvement activities.
14. Coordinate with the marketing team to support local marketing plans and manage the local marketing budget.
15. Perform other duties as needed.

Minimum Qualifications :

Education / Certifications

• Bachelor's degree required.

Technical / Soft Skills

• Ability to learn new subject areas quickly.

Experience

• 5-7 years of marketing/growth experience in a B2B environment.
• Proven success in supporting marketing and relationship development programs.

Leadership Skills

• Understanding of various marketing channels.
• Strong ownership and determination.
• Highly collaborative and team-oriented.
• Ability to lead conversations and influence decisions.
• Experience in a complex, matrixed environment.

We offer a competitive benefits and compensation package, flexible schedules, and are committed to equal opportunity and reasonable accommodations for applicants with disabilities.

Compensation Range : $96,000 - $139,000

Individuals will be eligible for a discretionary bonus based on performance.