MarComm Specialist

Manulife Financial; Waterloo; Hybrid; CAD 59,000 - 99,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive benefits

Job summary

Manulife Financial is seeking a dynamic Marketing and Communications specialist to own advisor email governance and channel strategy in Canada. You will craft advisor-facing content, deploy communications via Salesforce Marketing Cloud or similar tools, and drive continuous improvement across eNews and the advisor web portal.

The role emphasizes governance, messaging translation of business priorities, stakeholder coordination, and measurement of engagement trends to optimize channel

Qualifications

• Experience in financial services, insurance, or B2B marketing/communications.
• Strong writing and editing to distill complex info for advisors.
• Experience with Salesforce Marketing Cloud or similar platforms (deployment/QA).

Responsibilities

• Own advisor email governance: intake, prioritization, segmentation, cadence, content quality.
• Write and edit clear, advisor-facing messages for regulatory, tools, and tech updates.
• Develop and deploy communications across channels; ensure brand voice and hierarchy.
• Coordinate reviews/approvals with stakeholders; maintain end-to-end process.
• Support basic reporting on engagement trends to guide improvements.

Skills

Strong writing

Editing

Salesforce Marketing Cloud

B2B marketing

Channel governance

Education

Degree/diploma in journalism/communications/marketing

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

HubSpot

Eloqua

Job description

Summary:

We’re seeking a dynamic, detail-oriented marketing and communications specialist to own and evolve our advisor email governance and channel strategy. This role will lead the strategy, standards, and operating rhythm behind our core advisor eNews and web portal communications, ensuring the right messages reach the right audiences, at the right time. You’ll also write and edit high-quality advisor-facing content and use marketing automation tools (Salesforce Marketing Cloud or similar) to deploy and optimize communications.

The Role in a Nutshell:

Supporting Manulife Canada’s insurance division, this role provides foundational B2B marketing communications support with a strong emphasis on email governance and channel ownership. You’ll be accountable for the performance and consistency of our advisor newsletter ecosystem and advisor web portal, including planning, editorial standards, stakeholder orchestration, deployment, and continuous improvement.

How Will this Come to Life?

It starts with governance: building a clear channel strategy, defining what belongs where, and creating a consistent intake-to-send process. From there, you’ll develop plans that translate business priorities into messaging, write and refine copy, coordinate reviews/approvals, and deploy communications through Salesforce Marketing Cloud automations/journeys (or equivalent).

You’ll monitor results, capture learnings, and continuously improve channel effectiveness. You’ll also work with other marketing leads who will be contributing content to these channels.

Position Responsibilities:

Email Governance & Channel Strategy (Core focus)

• Obsess about the customer, which in our case, is advisors. You’ll have an understanding of the advisor world in order to tailor content that resonates and drives action.
• Own advisor email governance: establish and manage standards for intake, prioritization, segmentation approach (where applicable), frequency/cadence, and content quality across the advisor newsletter stack.
• Lead channel strategy for core advisor eNews and the advisor web portal: define channel purpose, editorial approach, content mix, and how messaging ladders up to business goals.
• Act as the single point of accountability for newsletter and portal operations—ensuring clarity, consistency, and a strong end-to-end process.
• Drive continuous improvement by reviewing performance metrics and partnering with stakeholders to evolve content and channel effectiveness.

Content Development & Editorial Leadership:

• Develop (i.e., write) and deliver communication plans that consider scope, tone, measurable objectives, target audiences, key messages, and calls-to-action.
• Write and edit clear, concise, compliant messages on topics ranging from regulatory initiatives to new tools and technology that support advisors.
• Adapt and amplify content across channels (newsletter, web portal, email announcements, etc.) while maintaining a consistent voice and message hierarchy.
• Ensure content is accurate, on-brand, and aligned to channel strategy and governance standards.

Deployment & Martech Enablement (Salesforce Marketing Cloud):

• Facilitate communication delivery through tools like Salesforce Marketing Cloud, including builds, QA, scheduling, and deployments via automations/journeys (or similar capabilities in other platforms).
• Partner with design/digital teams to ensure templates and layouts support readability, accessibility, and performance.
• Support basic reporting and insights (e.g., engagement trends) to inform recommendations and next iterations.

Stakeholder management, process & risk:

• Provide direction and clear briefs to internal partners including design, digital, compliance, and translations, while fostering strong relationships and shared accountability.
• Facilitate stakeholder reviews and approvals, ensuring timelines are met and feedback is actioned appropriately.
• Manage risk through documented review/approval processes, due diligence, and audit-friendly practices.
• Manage competing priorities across multiple projects and deadlines while maintaining quality and consistency.

Required Qualifications:

• Experience in financial services, insurance, B2B marketing/communications, or demonstrated understanding of financial advisors and how they work
• Strong writing and editing skills—able to distill complex information into clear advisor-facing messages that drive action.
• Demonstrated experience with Salesforce Marketing Cloud(preferred) or similar email marketing/marketing automation platforms (e.g., Adobe Campaign, Marketo, HubSpot, Eloqua), including deployment and QA best practices.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-moving environment.
• Strong research, information gathering, and analytical skills with solid follow-through.
• Digital expertise, including familiarity with email production workflows, creative review cycles, and cross-functional coordination.

Preferred Qualifications:

• Degree/diploma in journalism, communications, marketing, or a related field, plus 3+ years of relevant experience.
• Experience with Office 365 and SharePoint is an asset.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Interested?

As part of your resume PDF, please include:

• A short cover letter, and
• Two writing samples that represent your best work (please submit work you wrote yourself—not content written by external copywriters).

When you join our team:

• We’ll empower you to learn and grow the career you want
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
• As part of our global team, we’ll support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Waterloo, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$59,100.00 CAD - $98,500.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.