Manager, US Product Marketing

Foresters Financial; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading company in the financial services sector is seeking a Manager for US Product Marketing in Toronto. In this pivotal role, you will drive innovative marketing strategies, support the independent salesforce, and manage a diverse team. Ideal candidates are strategic marketers with a strong background in financial products, capable of thriving in fast-paced environments.

Qualifications

• 5+ years of marketing experience, with a minimum of 2 years in a managerial role.
• Experience in the financial services or life insurance industry is highly preferred.
• Excellent oral and written communication skills.

Responsibilities

• Develop and execute marketing campaigns aligned with company KPIs.
• Lead and mentor a diverse team of marketing specialists.
• Ensure project completion within set deadlines and budgets.

Skills

Project Management

Collaboration

Data-driven insights

Strategic Planning

Marketing Communication

Education

Post-secondary degree or diploma in Marketing, Communications, Business or related field

Tools

Salesforce Marketing Cloud

Google Analytics

Adobe Experience Manager

Microsoft Office Suite

Job description

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Career Opportunity

Role Title

Manager, US Product Marketing

Purpose of role

Are you a strategic and hands-on dynamic marketing professional with a passion for financial products like life insurance?

Join Foresters Financial as the Manager, U.S. Product Marketing, where you'll play a pivotal role in developing and executing innovative marketing strategies and communications. Reporting to the AVP of Product and Distribution Marketing NA, you'll support our independent salesforce and help drive sales and engagement.

This role is ideal for a proactive, results-driven marketer who thrives in a fast-paced environment. Strong project management skills and a roll-up-your-sleeves mindset are essential for success.


Job Description

Key Responsibilities


Marketing Leadership

• Strategic campaigns: Develop and execute campaigns aligned with top-level departmental KPIs, such as maintaining and increasing our active producer base and surpassing application submission volumes in support of the U.S. sales plan
• Cross-functional collaboration: Partner with teams across the organization to brief marketing—navigating differing viewpoints, gaining consensus, and ensuring marketing initiatives are aligned with overall business objectives and effectively integrated across all channels
  
  
  

Content Creation

• Comprehensive content plans: Develop and implement content plans that drive engagement and conversions, supporting marketing goals
• Workflow management and optimization: Navigate the intricacies of copy decks and champion them as an essential tool, ensuring efficient workflow management and enabling the team to handle high volume, fast-paced content requests
• High-quality execution: Collaborate closely with designers, writers, and other creative professionals to produce compelling, high-impact marketing materials that resonate with target audiences
  
  
  

Project Management

• Timely delivery: Ensure project completion within set deadlines and budgets, proactively reassessing workflows and integration points with stakeholders and marketing colleagues as needed
• Resource management: Efficiently allocate resources and manage workloads to ensure the team can meet project deadlines and deliver high-quality work
• Compliance: Maintain adherence to all relevant legislative, regulatory, and internal policy requirements
  
  
  

Team Management

• Leadership and mentorship: Lead and mentor a diverse team of marketing specialists, fostering a collaborative and high-performing environment through ongoing coaching, feedback and growth opportunities
• Performance excellence: Set clear performance expectations and provide constructive and actionable feedback to ensure team members are meeting their goals
• Positive culture: Foster a positive team culture that encourages collaboration, innovation, and continuous improvement
  
  
  

Stakeholder Collaboration

• Synergy and alignment: Build and promote synergy between stakeholders from Sales, Product Development, Operations, Legal, and Compliance to ensure cohesive and effective marketing plans that align with overall business goals
• Clear communication: Act as a liaison between the marketing team and other stakeholders, ensuring clear communication and understanding of marketing objectives and initiatives
• Relationship building: Develop and maintain strong stakeholder relationships to facilitate collaboration and support for marketing success
  
  
  

Performance Measurement

• Data-driven insights: Develop and assess reporting metrics to measure the effectiveness of campaigns and utilize data and analytics to inform decision-making and optimize marketing strategies
• Continuous optimization: Gather and incorporate feedback and analytics from stakeholders and data sources to continuously improve marketing effectiveness and impact
  
  
  

Key Qualifications

• Education (minimum required): Post-secondary degree or diploma in Marketing, Communications, Business, or a related field
• Experience (minimum required): 5+ years of marketing experience, with a minimum of 2 years in a managerial role
• Experience in the financial services or life insurance industry is highly preferred
• Adaptable and resilient in an energetic environment, embracing evolving priorities and shifting plans with ease and confidence
• Demonstrated understanding of B2B and B2B2C marketing dynamics, including how to engage and empower independent salesforces while crafting strategies that resonate with both distributors and end consumers
• Leadership skills and experience in coaching and developing a team
• Self-motivated, detail-oriented, with solid project management skills
• Excellent oral and written communication skills
• Strong collaborator with excellent interpersonal skills, able to work effectively with internal and external stakeholders, in a fast-moving and evolving landscape
• Proficient in Microsoft Office suite (Microsoft Word, PowerPoint, Excel, etc.)
• Demonstrated understanding of email marketing tools, i.e., Salesforce Marketing Cloud, Mailchimp or equivalent, content management systems, i.e., Sitecore, Adobe Experience Manager, and analytics and performance measurement tools, i.e., Google Analytics, Looker, Power BI
• Demonstrated experience in campaign performance tracking methods such as UTM tagging, A/B testing, conversion rate optimization
• Previous experience using project management/workflow tools, i.e., Asana, Monday.com, Trello, etc.
  
  

Equal Opportunity Employment and Inclusion – at Foresters Financial, we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion, Diversity and Equity (IDE) as a core strategic objective for building strong, innovative teams in which all our employees can show up wholly and authentically as themselves.

Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process, please email [e-mail] in advance of your appointment.

Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Financial Services and Insurance

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