Manager, Retail Media Insights & Reporting

Manager, Retail Media Insights & Reporting

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Here’s where you’ll be focusing:

Lead the Retail Media Measurement & Insights team, setting priorities and managing day-to-day execution:

• Mentor and develop team members, fostering a high-performance and growth-oriented culture.
• Own the measurement roadmap and strategy, defining what’s needed to deliver high-quality reporting and insights for our vendors (e.g., attribution, incrementality, A/B testing).
• Work alongside data and tech teams to enable development of best-in-class measurement practices and methodologies including vendor facing dashboards to increase maturity in our reporting offering.

Insights and Reporting:

• Work with Retail Media data team to ensure necessary tagging and data infrastructure.
• Define key metrics for different tests and identify sources of data to create test projections.
• Collaborate with marketing, sales, ad operations, and finance to ensure campaigns are tracked and measured effectively.
• Make recommendations for testing based on performance analysis and consumer insights.
• Support account teams by turning data into clear, actionable insights for vendor facing storytelling.
• Deliver accurate, timely reports with analysts for both internal teams and external partners.
• Collect, clean and synthesize live test data and derive user insights.
• Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking.

What you have to offer:

• 8+ years experience with data analysis and reporting.
• Strong communication skills to present insights and recommendations to internal teams and external partners.
• Experience of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management etc.
• Familiarity with digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization.
• Strong knowledge of SQL, statistics, and proficiency in Excel.
• Proficiency in data visualization tools, e.g., Salesforce MCI/Tableau; knowledge of database structures and data mining techniques preferred.
• Thrives in an entrepreneurial environment; comfortable navigating ambiguity and taking initiative to define new processes to improve ways of working.
• Knowledge of key digital marketing KPIs (CPC/CACs etc.).
• Exceptionally organized and a self-starter who can work independently and in a team environment.

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up.
• Paid Vacation and Days-off.

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.