Manager, Regional Marketing

Socket.dev; London; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

123Dentist is seeking a Manager, Regional Marketing to drive regional strategy and execution for a broad portfolio of clinics. You will translate national priorities into local campaigns, collaborate with Practice Leaders and Operations, and guide a hands-on marketing approach across markets.

You will lead audits, optimize budgets, and deliver local programs that boost patient acquisition and retention while maintaining brand consistency.

Qualifications

• Experience leading regional marketing programs across multiple clinics.
• Ability to translate business goals into local campaigns with ROI focus.
• Strong collaboration with Operations and cross-functional teams.

Responsibilities

• Build and execute regional marketing plans across clinics.
• Allocate and optimise marketing budgets for ROI alignment with national strategy.
• Advise practice leaders on local marketing priorities.
• Analyse performance data to identify opportunities and risks.
• Develop marketing audits and action plans for clinics.
• Lead campaigns tailored to local market needs.
• Support openings, acquisitions, relocations and rebrands.
• Coordinate timelines and deliverables across teams.
• Review materials for brand consistency and compliance.

Skills

Analytical skills

Strategic thinking

Hands-on execution

Stakeholder management

Project management

Tools

Asana

MS Teams

Excel

PowerPoint

Word

Job description

Job Title: Manager, Regional Marketing

Team: Marketing

Reports To: Senior Manager, National Clinic Marketing

Location: Location: Toronto, ON — Hybrid (4 days in office, 1 day remote) | Southwestern Ontario (London & surrounding areas) — Remote, with a few days per month in the Toronto office

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are building one of Canada’s leading dental support organizations, supporting a growing network of practices through data-driven marketing, operational excellence, and a patient-first approach. Our marketing team plays a critical role in driving growth across local markets while maintaining a strong and consistent national brand.

About the Role

We’re looking for a Manager, Regional Marketing to lead the development and execution of regional marketing strategies across a large and high-impact portfolio of dental practices. This is a critical role with significant visibility, supporting a substantial portion of the organization’s growth.

This role sits at the intersection of strategy and execution, requiring a hands‑on marketer who can translate business goals into effective local campaigns while maintaining alignment with national priorities. You will work closely with practice leaders, Operations, and cross-functional teams to identify growth opportunities, optimise performance, and deliver marketing programs that drive patient acquisition and retention.

The role also includes managing and developing team members, while contributing to broader marketing processes, standards, and playbooks that support scale across the organization.

What You’ll Do

• Build and execute regional marketing plans based on clinic performance, market dynamics, and growth objectives
• Allocate and optimise marketing budgets across clinics, ensuring strong ROI and alignment with national strategy
• Act as a trusted advisor to practice leaders and Operations partners on local marketing strategy and priorities
• Analyse performance data to identify opportunities, risks, and areas for optimisation
• Develop and lead marketing audits, action plans, and performance reviews for clinics
• Plan and execute integrated marketing campaigns tailored to local market needs
• Lead marketing support for new clinic openings, acquisitions, rebrands, and relocations
• Manage timelines, deliverables, and cross-functional coordination for key marketing initiatives
• Review and approve patient‑facing marketing materials, ensuring brand consistency and regulatory compliance
• Support clinic onboarding and education, including presentations and ongoing guidance
• Act as a point of escalation for marketing‑related questions and support within the region
• Manage, coach, and develop team members, supporting performance and growth
• Contribute to the development of processes, templates, and best practices across the marketing function

What You Bring

• 5+ years of experience in marketing, with exposure to multi‑site, regional, or franchise environments
• Strong understanding of digital and traditional marketing channels, including paid media, local marketing, and content
• Experience building and executing marketing strategies tied to business performance and ROI
• Proven ability to manage multiple projects and stakeholders in a fast‑paced environment
• Strong analytical skills, with the ability to translate data into clear, actionable insights
• Experience with project management tools (e.g., Asana) and collaboration platforms (e.g., MS Teams)
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Experience in healthcare, dental, or service‑based industries is an asset

What Sets You Apart

You bring a strong balance of strategic thinking and hands‑on execution, with the ability to adapt marketing programs to local market needs while maintaining alignment with broader priorities. You’re comfortable working across multiple stakeholders, building relationships, and influencing decisions through clear communication and insight‑driven recommendations. You take ownership of your work, stay organized in a fast‑paced environment, and bring a practical, solutions‑oriented approach to delivering results.

Why Join 123Dentist?

• Lead marketing strategy across a diverse portfolio of clinics
• Work closely with Operations and leadership to drive local growth and performance
• Be part of a collaborative, high‑performing national marketing team
• Contribute to a growing organization focused on innovation and continuous improvement