Manager, Product Marketing - Cybersecurity-R-241748

MasterCard; Toronto; On-site; CAD 80,000 - 130,000; Full time

Job summary

An established industry player is looking for a results-driven Manager of Product Portfolio Marketing to lead marketing strategies for their Security Solutions portfolio. This pivotal role involves collaborating with cross-functional teams to create compelling value propositions that resonate with target audiences. The ideal candidate will have a solid background in product marketing within the B2B payments sector and experience in cybersecurity. Join this innovative company to make a significant impact in enhancing customer engagement and driving business growth through tailored marketing strategies.

Qualifications

• Proven experience in product marketing within B2B payments.
• Strong understanding of competitive positioning and market trends.

Responsibilities

• Develop compelling messaging and value propositions for the portfolio.
• Manage product launches and marketing campaigns effectively.

Skills

Product Marketing

Cybersecurity

B2B Payments

Competitive Analysis

Cross-functional Collaboration

Education

Bachelor's Degree in Marketing or related field

2+ years of experience in cybersecurity

Tools

Digital Marketing Tools

Presentation Software

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Manager, Product Marketing - Cybersecurity

Manager, Product Portfolio Marketing

Portfolio: Security Solutions

Services within Mastercard are responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution.

Job Summary

We are seeking a results-driven and experienced Manager of Product Portfolio Marketing to support leading the marketing strategy for one of our key Services Portfolios. Reporting to the Director of Product Portfolio Marketing – Security Solutions, this role is critical in defining, executing, and managing the marketing approach for the portfolio. The Manager will collaborate closely with the Director and cross-functional teams, including product management, sales, and regional marketing, to ensure that the portfolio’s value propositions and differentiators resonate with target audiences and drive business growth. The ideal candidate will have a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.

Key Responsibilities

• Support the Director in developing compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
• Manage and maintain key marketing assets including the product portfolio matrix and buying group/persona information.

Qualifications

• Proven experience in product marketing, in a B2B payments environment and/or 2+ years of cybersecurity experience.
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Strong understanding of competitive product positioning and crafting compelling value propositions.
• Experience delivering and assessing creative content across channels including presentations, sales materials, digital, and videos.

Mastercard is a merit-based, inclusive, and equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability, veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and specify your needs. Do not include medical or health information in this email. The Reasonable Accommodations team will respond promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risks to the organization. Therefore, every person working for or on behalf of Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of accessed information;
• Report any suspected security violations or breaches;
• Complete all mandatory security trainings as per Mastercard’s guidelines.