Manager, Private Brand Engagement

Giant Tiger; Ottawa; Hybride; CAD 84 000 - 126 000; Plein temps

Avantages offerts par ce poste

Store discount

Parental leave top-up

Recognition program

Safety first environment

Paid time off

Résumé du poste

Giant Tiger in Canada is seeking a Manager, Private Brand Engagement to lead activation plans for Private Brand products. This hybrid Ottawa-based role involves shaping brand stories, coordinating cross-functional engagement, and translating consumer insights into compelling messaging that drives awareness and sales.

The position requires a post-secondary degree in a related field and 5+ years of brand/marketing experience, with strong analytical and communication skills.

Qualifications

• Post-secondary education in Business, Marketing, Communications, Retail Management, or a related field.
• 5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field.
• Experience translating product attributes, customer insights, and commercial priorities into clear brand messaging, plans, and guidelines.
• Strong understanding of retail merchandising, customer behaviour, and the factors influencing product selection and purchase decisions.
• Strong analytical skills with the ability to interpret sales, customer, and market insights to inform recommendations and improve plans.
• Strong communication and organizational skills.

Responsabilités

• Develop and manage Private Brand activation plans aligned with approved product priorities and the Go-to-Market blueprint, defining engagement activities and execution requirements to drive customer awareness and product engagement.
• Develop and maintain Private Brand foundational product stories, translating approved product attributes, benefits, claims, and supporting evidence into clear propositions and proof points to inform Go-to-Market and Marketing/Creative planning.
• Develop and coordinate internal Private Brand engagement initiatives to strengthen Team Tiger understanding of Giant Value products, positioning, and everyday-low-price principles.
• Monitor Private Brand activation effectiveness through customer engagement, behaviour, and store-level participation insights to identify performance gaps and improve activation plans that strengthen product awareness and engagement.

Connaissances

Brand management

Commercial planning

Product marketing

Retail merchandising

Analytical skills

Communication

Formation

Post-secondary education in Business/Marketing/Communications/Retail Management

Description du poste

Who We Are:

At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves. We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger.

Job Title Manager, Private Brand Engagement

About This Role:

Workplace Arrangements: This is a hybrid role working out of our Ottawa Home Office on Walkley road 2-3 days / week.

What You'll Be Doing:

• Develop and manage Private Brand activation plans aligned with approved product priorities and the Go-to-Market blueprint, defining engagement activities and execution requirements to drive customer awareness and product engagement.
• Develop and maintain Private Brand foundational product stories, translating approved product attributes, benefits, claims, and supporting evidence into clear propositions and proof points to inform Go-to-Market and Marketing/Creative planning.
• Develop and coordinate internal Private Brand engagement initiatives to strengthen Team Tiger understanding of Giant Value products, positioning, and everyday-low-price principles.
• Monitor Private Brand activation effectiveness through customer engagement, behaviour, and store-level participation insights to identify performance gaps and improve activation plans that strengthen product awareness and engagement.

What You'll Bring:

• Post-secondary education in Business, Marketing, Communications, Retail Management, or a related field
• 5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field
• Experience translating product attributes, customer insights, and commercial priorities into clear brand messaging, plans, and guidelines
• Strong understanding of retail merchandising, customer behaviour, and the factors influencing product selection and purchase decisions
• Strong analytical skills with the ability to interpret sales, customer, and market insights to inform recommendations and improve plans
• Strong communication and organizational skills

Assets You May Have

• Education or additional coursework in Psychology, Consumer Behaviour, or a related field
• Experience in retail, grocery, discount retail, or consumer packaged goods (CPG) environments
• Experience supporting private brand, owned brand, or category marketing programs
• Knowledge of hard discount retail principles and value-focused customer propositions

Travel Requirements

Some Domestic Travel may be required. (GT Store visits, Competition Visits)

#LI-HYBRID

Salary $84,200.00 - $126,300.00

Short Term Incentive Plan Bonus - Short-Term Incentive Plan, 15% Annual

Retirement Support Bonus - Management Profit Sharing Plan (MPSP), 15% Annual

What Giant Tiger Offers:

• Competitive Compensation: The salary range for this position is listed above. Giant Tiger will consider factors such as experience, skills and internal equity to ensure you are paid competitively.
• Short Term Incentive Plan: This role includes an annual bonus opportunity based on the percentage of base salary listed above, with payout determined by company and individual performance.
• Retirement Support: This role is eligible for company-funded retirement savings, with contributions made on your behalf. The specific retirement program and contribution level are noted above.
• Health Benefits and Paid Time Off: Access to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year’s.
• Career Growth: Giant Tiger is committed to developing our people. We promote from within, and many of our leaders started right here. We provide the coaching, training, and support you need to build a long-term career. If you're looking for a place to grow and take on new challenges, you've found it.

Extra Giant Tiger Perks:

• Store Discount
• Parental leave salary top-up
• Recognition program that celebrates great work with monetary rewards and other perks
• Safety first environment

Location 2480 Walkley Road, Ottawa, Ontario, K1G 6A9

Job Requisition JR134050

Giant Tiger is an equal opportunity employer and is committed to fair employment practices. Giant Tiger will provide support and accommodation in its recruitment processes to all applicants. If you are invited to participate in an interview and have accommodation needs, please contact [e-mail]. Giant Tiger does not sponsor work permits. Candidates must be legally authorized to work in Canada and maintain authorization for the duration of employment.

Are you looking for a career that will empower you to develop your skills, foster growth and encourage you to challenge yourself in a collaborative and inclusive environment? We are proud to be Canadian, proud to support the communities across Canada, and proud of our continued success for over 60 years. Check out our latest job openings and you'll see why joining Giant Tiger is exactly what you've been searching for!