Manager, Omni Retail Media

The Kraft Heinz Company; Toronto; On-site; CAD 100,000 - 126,000; Full time

Job summary

A leading company seeks an Omni Acceleration Retail Media Manager to drive eCommerce and omnichannel growth through strategic paid media investment. This role involves collaboration with retailers and media partners, leading project initiatives, and leveraging data for optimization, with a focus on performance-oriented outcomes. Candidates should have a robust background in digital marketing and media strategy within the retail sector.

Benefits

Flexible Work Arrangements

Paid Time Off

Performance-based Bonus

Employee Family Assistance Program

Qualifications

• Digital marketing experience, preferably in agency or media vendor roles.
• Experience in retail media and Consumer Packaged Goods (CPG) preferred.
• Proven media strategy and buying experience, particularly in programmatic and retail media.

Responsibilities

• Oversee paid media investments on retailer platforms and direct agency partners.
• Develop advertising campaigns for Kraft Heinz brands and optimize media investments.
• Ensure alignment with omnichannel strategies and conduct regular performance assessments.

Skills

Digital marketing

Media strategy

Retail experience

Strong storytelling

Influencing ability

Analytical skills

Job description

We’re on a journey to transform our omni organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey.

The Omni Acceleration Retail Media Manager is responsible for overseeing paid media investment across Kraft Heinz Canada retailer platforms; coordinating and directing external agency partners that own end-to-end activation, optimization, reporting, test & learn, and channel analysis. This leader is a versatile media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining retail paid search and programmatic display strategies. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.

Essential Functions & Responsibilities

Develop advertising campaigns and marketing strategies across our Kraft Heinz brand portfolio and retailers including Loblaws, Amazon, Walmart, Instacart, etc. for retail media (paid search, programmatic, display)

Lead and foster strong leadership relationships with our retailer media groups and agency partners

Own multimillion-dollar media investment plan and optimize to deliver sales, market share, share of search, digital penetration and media efficiency targets (return on investment, cost-per-click, etc.)

Partner with Omni Account teams, and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectives

Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis

Regularly participate and own quarterly business reviews, retailer media capabilities assessments and industry POVs

Develop test and learn innovation plans to continuously drive the business forward

Regularly partner with broader Media House team to share tactical recommendations and best practices

Define and execute zone tactical learning agenda and consult on annual Joint Business Partnerships

Continuously innovate and develop forward thinking strategies and roadmaps as media capabilities evolve

Expected Experience & Required Skills

Must have digital marketing experience. Preferably on the agency side, retailer or media vendor side

Prior or shown experience in Retail (eCommerce a plus) and / or Consumer Packaged Goods (CPG) preferred

Media strategy / buying experience across programmatic, paid search, or OLV / OTT; retail media specifically preferred

Experience leading multiple partners’ expectations

Strong storytelling and influence ability to internal and external partners and senior leaders

Shown results-oriented media expert

Strong motivation in fast paced environment with a bias for action

Ability to effectively work independently as well as collaboratively across multiple functions

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range :

100,300.00 - $125,400.00

Bonus : This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

Benefits : Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you and your family’s needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing : We offer events, resources, and learning opportunities that inspire aphysical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example :

Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs

Financial -Savings / Pension,Life, Accidental Death & Dismemberment, Disability, Discounted Perks