Manager, Omni Retail Media

Kraft Heinz; Toronto; On-site; CAD 100,000 - 126,000; Full time

Job summary

Kraft Heinz seeks a Manager, Omni Retail Media to lead digital marketing efforts and oversee substantial media investments in Toronto. The successful candidate will integrate strategies across various retailers and work closely with brand teams to drive results in a fast-changing environment. This role offers a competitive salary, full benefits, and the opportunity to innovate in the food and beverage industry.

Benefits

Healthcare benefits

Wellbeing programs

Qualifications

• Experience in digital marketing, preferably in agency or CPG.
• Strong influence and storytelling skills with senior leaders.
• Ability to work in fast-paced environments and manage multiple stakeholders.

Responsibilities

• Develop advertising campaigns across Kraft Heinz brands and retailers.
• Own and optimize multimillion-dollar media investment plans.
• Collaborate with teams to create integrated omnichannel strategies.

Skills

Digital marketing

Media strategy

Leadership

Storytelling

Results-oriented

Job description

Join to apply for the Manager, Omni Retail Media role at Kraft Heinz.

Job Description

We’re on a journey to transform our omni organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data-driven, entrepreneurial-minded, and consumer-obsessed media experts to help us on this journey.

The Omni Acceleration Retail Media Manager is responsible for overseeing paid media investment across Kraft Heinz Canada retailer platforms; coordinating and directing external agency partners that own end-to-end activation, optimization, reporting, test & learn, and channel analysis. This leader is a versatile media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining retail paid search and programmatic display strategies. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.

Essential Functions & Responsibilities

1. Develop advertising campaigns and marketing strategies across our Kraft Heinz brand portfolio and retailers including Loblaws, Amazon, Walmart, Instacart, etc. for retail media (paid search, programmatic, display)
2. Lead and foster strong leadership relationships with our retailer media groups and agency partners
3. Own multimillion-dollar media investment plan and optimize to deliver sales, market share, share of search, digital penetration, and media efficiency targets (ROI, CPC, etc.)
4. Partner with Omni Account teams, and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectives
5. Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators regularly
6. Participate and own quarterly business reviews, retailer media capabilities assessments, and industry POVs
7. Develop test and learn innovation plans to continuously drive the business forward
8. Partner with broader Media House team to share tactical recommendations and best practices
9. Define and execute zone tactical learning agenda and consult on annual Joint Business Partnerships
10. Continuously innovate and develop forward-thinking strategies and roadmaps as media capabilities evolve

Required Skills & Experience

• Digital marketing experience, preferably on agency, retailer, or media vendor side
• Experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG)
• Media strategy/buying experience across programmatic, paid search, or OLV/OTT; retail media preferred
• Leadership in managing multiple partners’ expectations
• Strong storytelling and influence skills with internal and external partners and senior leaders
• Results-oriented media expertise
• Motivated to work in a fast-paced environment with a bias for action
• Ability to work independently and collaboratively across functions

Our Total Rewards philosophy supports a diverse workforce with programs that support employees and their families, aligning with Kraft Heinz’s values.

Salary Range: $100,300 - $125,400. Bonus eligibility based on performance. Benefits include healthcare, wellbeing programs, and more, tailored to role and location.

Location: Toronto - Queen's Quay - Headquarters.

Kraft Heinz is an Equal Opportunity Employer. Applicants requiring accommodation may contact [e-mail].

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Manufacturing

Industries

• Food and Beverage Services, Manufacturing, Food and Beverage Manufacturing