Manager of Marketing Communications

Xplore.; Markham; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading telecommunications company in Canada is seeking a Marketing Communications Manager to develop and implement strategies that enhance customer engagement and retention. The role involves collaboration with various teams to produce data-driven campaigns while ensuring compliance with brand guidelines. The ideal candidate has a Bachelor's degree, 5 years of relevant experience, and strong communication skills.

Qualifications

• 5 years of experience in marketing communications, preferably in customer lifecycle or retention marketing.
• Results orientation and proactive bias for action.
• Ability to work collaboratively in an agile environment.

Responsibilities

• Develop and execute integrated marketing communication plans.
• Collaborate to translate customer insights into messaging strategies.
• Monitor and report on campaign performance for optimization.

Skills

Strong writing and editing skills

Experience with CRM platforms

Excellent project management

Bilingual (French)

Education

Bachelor's degree in Marketing Communications or a related field

Tools

Salesforce

Adobe Campaign

Braze

Job description

The Marketing Communications Manager will support our Customer Base Management (CBM) initiatives. This role is pivotal in developing and executing targeted communication strategies that drive customer engagement retention and growth. The individual will collaborate within an agile environment to deliver compelling data-driven campaigns that resonate with existing customers.

Key responsibilities include :

Develop and execute integrated marketing communication plans to support CBM programs (e.g. email SMS in-app and direct mail).

Collaborate with CBM business owner to translate customer insights and segmentation into personalized messaging strategies.

Write edit and proofread customer-facing content that aligns with brand voice and campaign objectives.

Coordinate with creative and digital teams to produce engaging assets and ensure timely delivery of campaigns.

Monitor and report on campaign performance providing insights and recommendations for optimization.

Ensure all communications comply with legal regulatory and brand guidelines.

Maintain a content calendar and ensure alignment across channels and teams.

Support testing strategies (A / B multivariate) to continuously improve message effectiveness and engagement.

Strong writing and editing skills with a keen eye for detail.

Experience with CRM platforms (e.g. Salesforce Adobe Campaign Braze) and marketing automation tools.

Familiarity with customer segmentation and data-driven marketing.

Excellent project management and organizational skills.

Ability to work collaboratively in a fast-paced agile environment.

The ideal candidate will possess :

Bachelors degree in Marketing Communications or a related field.

5 years of experience in marketing communications preferably in customer lifecycle or retention marketing. Telecommunications experience would be an asset.

Results orientation proactive bias for action

Excellent communication skills especially written.

Strong presentation skills and a demonstrated ability in effective influencing and communications.

Ability to balance the strategic requirements of the role with readiness to action day-to-day transactional requirements as needed.

Bilingual (French) would be an asset

As a condition of employment and in order to comply with industry related data security standards this position is subject to the successful completion of a Criminal Background Check. Details will be supplied to applicants as they move through the selection process.

Xplore is committed to creating an accessible environment and will accommodate disabilities during the selection process. Please let your recruiter know during the selection process of any accommodation needs.

Company Overview :

Xplore Inc. isCanadas fibre 5G and satellite broadband company for rural living. Xplore is committed to the relentless pursuit of an improved broadband experience for all Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living for today and future generations.

Required Experience :

Manager

Key Skills

Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

Employment Type : Full-Time

Experience : years

Vacancy : 1