Manager, media strategy

Société Financière Manuvie; Toronto; Hybrid; CAD 86,000 - 156,000; Full time

Job summary

An established industry player is seeking a Media Strategy Manager to enhance their digital transformation journey. This role involves managing comprehensive marketing strategies across North America, working closely with creative teams, and analyzing performance data to optimize digital media campaigns. The ideal candidate will have over five years of experience in digital media and a strong understanding of various advertising platforms. Join a dynamic team that values innovation and collaboration, and take your career to new heights in a flexible work environment that promotes work-life balance and professional growth.

Benefits

Competitive salary

Benefits packages

Professional development opportunities

Flexible work policies

Strong work-life balance

Qualifications

• 5+ years of experience in digital media across all channels.
• Strong analytical skills and experience with large datasets.

Responsibilities

• Manage marketing strategy for North American and Global divisions.
• Analyze industry trends and performance data for strategy development.

Skills

Digital Media Strategy

Google Ads

Facebook Ads

Web Analytics

Data Analysis

Education

Bachelor's Degree

Tools

Google Marketing Platform

Adobe Analytics

Job description

The opportunity:

The journey to expand the Global Performance Marketing Shared Service CoE fuels our ambition.

Join our team as a Media Strategy Manager to support our growing digital transformation and be part of a dedicated group of professionals crafting the future of digital marketing!

Responsibilities

• Manage marketing strategy for North American and Global Wealth and Asset Management divisions, connecting all paid digital media effectively.
• Work closely with market segment teams and creative agencies to develop and implement digital media strategies and goals, focusing on targeting, platforms, formats, and budget.
• Analyze and apply industry trends, performance data, and other resources to advise on strategy, audience development, test & learn opportunities, optimizations, and measurement.
• Track, share, and manage timelines across the team, ensuring the subject matter experts (SMEs) have the support and tools they need to succeed.
• Help optimize processes to improve campaign efficiency and guide platforms for various media channels.
• Provide feedback to partner teams on tooling needs for campaign planning and execution efficiency.
• Develop a comprehensive reporting framework to gain advanced insights into the efficiency of each media platform, both individually and holistically.

How Will You Create Impact?

Manage coordinated campaigns with experts for GWAM and North American divisions, from strategy to reporting.

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit
• Your mentality is geared towards thinking on a larger scale, always eager to explore how your agility can contribute to business success.
• You thrive in teams and enjoy getting things done together
• You take ownership and build solutions, focusing on what matters
• You do what is right, work with integrity, and speak up
• You share your humanity, helping us build a diverse and inclusive work environment for everyone

What We Are Looking For:

• 5+ years of experience working in digital media across all channels (search, social, programmatic, video, etc.)
• Google Ads Certification (Search, display, video)
• Experience leading and planning multi-channel media for large budgets
• Proven hands-on experience with Google Ads, Facebook Ads, and Google Marketing Platform, and understanding of additional channels
• Strong understanding of media performance measurement (e.g., MMM or MTA) and web analytics platforms (Adobe Analytics, GA4)
• Experience in financial services is a plus for planning and implementing campaigns
• Proficient in successfully running and presenting with various international collaborators
• Strong analytical skills, comfortable gathering and digesting data, and analyzing large datasets across various media platforms

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
• We lead with our Values every day and bring them to life together.
• Boundless opportunity
• We create opportunities to learn and grow at every stage of your career.

À propos de Manuvie et de John Hancock

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.

Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à [e-mail].

Région principale

Toronto, Ontario

Modalités de travail

Hybride

L’échelle salariale devrait se situer entre

$86,250.00 CAD - $155,250.00 CAD

Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à [e-mail] pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel.