Manager, Marketing Research

Canada Post; Ottawa; On-site; CAD 70,000 - 90,000; Full time

Job summary

A national postal service in Ottawa is seeking a Manager of Marketing Research to lead research projects and provide insights to support strategic decisions. The ideal candidate should have 3-5 years of relevant experience and strong expertise in market research methodologies. This full-time position offers a permanent contract with a focus on teamwork and leadership in a consultative environment.

Qualifications

• 3 to 5 years of relevant Market Research experience.
• 2 or more years' experience managing people.
• Expert knowledge in qualitative and quantitative methods.

Responsibilities

• Initiates, designs, leads, and interprets in-depth research projects.
• Develops and presents research findings and recommendations.
• Manages research suppliers to ensure quality insights.
• Conducts research on market conditions.
• Establishes effective working relationships with internal stakeholders.
• Integrates information to develop well-reasoned decisions.

Skills

Expertise with Microsoft Office programs

Designing and executing market research projects

Using SPSS, R, or Python for data analysis

Excellent team building and leadership skills

Strong interpersonal skills

Strong oral and written communication skills

Education

Completed post-secondary education

Tools

SPSS

R

Python

Qualtrics

Job description

Job Requisition Id: 192861
Business Function: Marketing
Primary City: Ottawa
Province:Ontario
Employment Type: Full-Time
Employment Status:Permanent
Language Requirement: Bilingual Imperative (CBCC)
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (YYYY/MM/DD): 2025/07/31

Job Description

The Marketing Research group designs, implements and communicates research and insights to key internal stakeholders to inform decision-making. Insights generated from custom research are used to identify and define business opportunities; provide input to strategic and tactical plans; assess and monitor performance on key marketing indicators; etc. Designs effective surveys tailored to stakeholder needs including analyzing findings and delivering actionable recommendations.

Job Responsibilities

Below are the main job requirements and responsibilities for the Manager, Marketing Research.

Initiates, designs, leads, executes, and interprets in-depth research projects.

Develops, writes and presents research findings and recommendations to internal audiences.

Manages research suppliers and is responsible for negotiating and achieving high quality insights, maximizing the value from expenditure on research, leading the yearly evaluation of suppliers/subcontractors and the periodic competitive bid process in the selection of new suppliers.

Conducts research on market conditions to assess market potential and future trends for input to business strategies.

Establishes effective working relationships with internal stakeholders across the company to advance organizational goals through a consultative approach, develop mutual understanding with clients (up to the level of a General Manager) and/or external customers (small, medium and enterprise businesses) in order to meet their needs, ensure their satisfaction and add value to their overall business goals.

Integrates and evaluates all available information and develops well-reasoned decisions as well as thinking “outside the box” when analyzing complex market issues for the purpose of generating success in market.

Provides guidance and instruction to managers and officers in analyzing data and conducting information analysis based on their unique, specialized technical and professional skills.

Leads cross-functional teams charged with analytical and process support on specific projects and initiatives with accountability for deliverables and results.

Qualifications

Education

• Completed post-secondary, preferably in a related field

Experience

• 3 to 5 years of relevant Market Research experience
• 2 or more years’ experience managing people
• One or more years of experience in a unionized environment an asset

Other Candidate Requirements

• Expertise with Microsoft Office programs
• Demonstrated expertise with designing and executing end-to-end market research projects. Expert knowledge in qualitative and quantitative methods
• Experience using SPSS, R, or Python for basic data analysis
• Experience with Qualtrics programming an asset
• Excellent team building and leadership skills and experience
• Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
• Strong interpersonal skills with an ability to build and maintain relationships
• Strong oral and written communication skills
• Comfortable presenting research insights to all levels within an organization
• eCommerce market expertise an asset
• Experience working for a research supplier is an asset

Other Information

Canada Post’s values and behaviours

Our Values - Trust, Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.

Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.

We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website.