Manager, Marketing Operations, Campaigns & Emails

Caseware-International; Toronto; Hybrid; CAD 110,000 - 125,000; Full time

Benefits offered by this job

Discretionary bonus and/or commission

Comprehensive benefits

Flexible work options

Remote opportunities

Generous time off

Job summary

Caseware is seeking a Manager, Marketing Operations, Campaigns & Email to steward our global marketing automation stack. You will optimize data flows, email programs, and campaign orchestration to drive efficiency and measurable results.

You’ll partner with global teams to implement tools, document best practices, and train others, balancing priorities to enable modern marketing at scale. This is a hybrid role in Toronto.

Qualifications

• Bachelor’s degree in business, marketing, or data science.
• 5+ years in Marketing Operations, automation, performance reporting, or a related field.
• 5+ years of experience as a global administrator for Salesforce Marketing Cloud.
• Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs.
• Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution.

Responsibilities

• Database Management, Enrichment, and Engagement: Manage system workflows, address errors, and improve operational efficiency for marketing data.
• Reporting and Analytics: Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including database growth, campaign KPIs, email performance, and marketing revenue targets.
• Marketing Technology Management: Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage.
• Workflows, Processes, and Optimization: Leverage workflows and segmentation to drive efficient, targeted campaigns and marketing programs; utilize AI to streamline operations.
• Email Marketing and Campaign Calendar: Build and manage global email nurture programs; own the end-to-end campaign calendar; drive planning and execution cadence; manage Monday.com boards and status reporting.

Skills

Strategic mindset

Salesforce Admin

Journey mapping & leads

Campaign calendar mgmt

Analytical mindset

Monday.com proficiency

Cross-functional coordination

Communication skills

AI & automation tools

Education

Bachelor’s degree in business, marketing, or data science

Tools

Salesforce Marketing Cloud

Monday.com

Marketing automation software

Job description

Caseware combines over 35 years of industry expertise with AI-powered technology to transform how audit and accounting professionals work. Serving organizations across 130 countries, we bring intelligent automation directly into audit and financial reporting workflows—helping professionals reduce manual work, navigate complexity, and focus on informed decisions. Join our global team and help build technology that strengthens trust in financial information.

As the Manager, Marketing Operations, Campaigns & Email at Caseware, you’ll manage our global marketing automation solution and technology stack. Your work will help ensure that the tools and systems used by the global Marketing team run smoothly and contribute to efficient, data-driven marketing operations. Your priorities include maintaining database health; executing email and nurture programs; processing and accelerating leads; supporting campaign setup and tracking; and contributing to marketing reporting and KPI monitoring. You’ll also implement new tools and processes, ensure proper documentation and training materials are in place, and monitor existing systems to identify and resolve issues. Your focus will be on enabling modern marketing at scale by helping activate, integrate, and optimize technology, workflows, and best practices across the team. The ideal candidate is a self-starter with the ability to balance multiple priorities and collaborate with global teams to drive operational excellence.

This is an existing vacancy.

This is a full-time, permanent position.

Location:

This is a hybrid role requiring the successful candidate to work 3 days a week in our Toronto office located at 351 King St E, Toronto, ON.

What you will be doing:

Database Management, Enrichment, and Engagement

• Work with other operations teams to manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data
• Manage lead import processes and workflow management to ensure efficient distribution to commercial teams

Reporting and Analytics

• Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including but not limited to database growth and health, campaign KPIs, email performance, and marketing revenue targets
• Provide campaign templates and dashboards that enable regional teams to meet reporting requirements
• Create and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders

Marketing Technology Management

• Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage

Workflows, Processes, and Optimization

• Leverage workflows and segmentation to drive efficient, targeted, and personalized campaigns and marketing programs
• Utilize AI and automation tools to streamline marketing operations and enhance campaign performance, driving measurable improvements in efficiency and outcomes

Email Marketing and Campaign Calendar

• Build and manage global email nurture programs; execute emails to support campaigns and product communications
• Own and manage the end-to-end campaign calendar, ensuring all deliverables and milestones are clearly defined, tracked, and met
• Drive weekly planning and execution cadence, keeping the team aligned on upcoming priorities and weekly deliverables
• Maintain accountability across cross-functional teams to ensure deadlines, dependencies, and commitments are met
• Proactively identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track
• Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting
• Provide clear visibility into campaign progress, timelines, and execution status for stakeholders

What you will bring:

• Bachelor’s degree in business, marketing, or data science
• 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field
• A strategic mindset, with the ability to scale processes, workflows, and business needs while maintaining standardization and a thoughtful, structured approach to supporting marketing
• 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows
• Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs
• Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution
• A strong analytical mindset, with the ability to integrate and analyze data across multiple sources
• Hands-on experience with project management tools (preferably Monday.com) to manage workflows, dependencies, and reporting
• Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment
• Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset
• Demonstrated experience using AI and automation tools to optimize marketing operations and campaign performance

Salary Range:

The annual base salary for this position is between $110,000 CAD and $125,000 CAD per year.

This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.

What's in it for you:

• Shape what’s next with AI: Help transform audit and accounting through AI-powered technology. Explore new ways to bring AI into our own workflows, rethink how work gets done, and turn ideas into meaningful improvements for our teams and customers.

• Make an impact that matters: Contribute to solutions that help professionals navigate complexity, make informed decisions, and strengthen trust in financial information around the world.

• Bring your voice. Expand your perspective: Collaborate with a diverse global team where your ideas are valued, knowledge is shared, and different perspectives lead to better outcomes.

• Build a career that grows with you: Develop your skills, take on new challenges, and explore career opportunities as our business and technology evolve.

• Thrive at work and beyond: Enjoy competitive compensation, comprehensive benefits, recognition programs, and performance bonuses, alongside flexible work options, remote opportunities, and generous time off.

Many Voices, One Team:

We’re committed to building teams as diverse as our customers through equitable and inclusive hiring. We welcome candidates of all backgrounds. If you need accommodations or have questions at any stage of the application or interview process, contact our People Operations team at [e-mail].

Background Check: All successful candidates will undergo background screening, which may include identity verification, criminal record checks, and/or reference checks, as appropriate to the role and location and in accordance with applicable law.

Security and Fraud: All employees are expected to apply security best practices and work within secure handling guidelines to perform assigned responsibilities when accessing data and business information.

Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.