Manager, Marketing - Lifecycle Marketing

Canadian Blood Services Stem Cells for Life; Toronto; Hybrid; CAD 108,000 - 126,000; Full time

Job summary

A health-focused nonprofit organization in Toronto is seeking a temporary full-time Manager, Marketing Lifecycle Marketing. The successful candidate will lead strategies to optimize donor engagement and retention using data-driven insights. Responsibilities include developing omnichannel campaigns and managing CRM initiatives. Candidates should have a strong background in marketing leadership and a proven track record in lifecycle marketing across addressable channels. This role offers a hybrid work arrangement with competitive compensation.

Benefits

Defined benefit pension plan

Employee discounts

Wellness program

Qualifications

• 7+ years of experience in lifecycle marketing or customer retention roles.
• 5+ years in a marketing team leadership role.
• Minimum of 5 years experience with CRM and marketing automation technologies.

Responsibilities

• Develop and execute strategy across the entire donor journey.
• Design omnichannel campaigns to enhance donor retention.
• Use data and analytics to optimize campaigns.

Skills

Lifecycle marketing

Email marketing

Data analytics

CRM technologies

Team leadership

Education

University degree in business marketing or communications

Tools

CRM Software

Marketing automation tools

Job description

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors our staff and our communities. Currently employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Overview

About the role

Canadian Blood Services is looking for a temporary full-time Manager Marketing Lifecycle Marketing to join our dynamic Insights and Donor Experience team in our Donor Engagement and Corporate Reputation division.

The Insights and Donor Experience team is responsible for supporting Canadian Blood Services by providing data driven insights into our donor base critical to supporting our growth initiatives.

In this role you will optimize our donor base and drive multi-product penetration through the design and delivery of the lifecycle marketing strategy and plan. Leading and inspiring a high performing team and working collaboratively across marketing and the wider enterprise this critical marketing role will design and execute lifecycle marketing strategies to deliver class-leading B2B and B2C engagement retention and customer lifetime value outcomes.

To be successful in this role you will be required to thrive in an environment of problem solving demonstrating advanced business acumen and a strong understanding of data analytics and technology. You must also have experience in the design and operationalizing of behavioural segmentation targeting strategies and value proposition design. You will bring extensive in-depth knowledge of Customer Relationship Management (CRM) software and technologies experience across addressable channels including email SMS outbound calling and push notifications. Additionally you will have end to end campaign management experience including development of marketing automation programs management of customer contact rules and campaign hierarchy and directing trigger based (automatic and semi-automatic) and ad-hoc campaigns.

You will work closely with the Associate Director Lifecycle Marketing and collaboratively across the integrated marketing team and wider organization building and executing donor lifecycle journeys that enhance loyalty meet both high volume and highly specific patient needs manage donor frequency and optimize agile multi-product participation.

Responsibilities

• Develop and execute a comprehensive strategy across the entire donor journey (onboarding to advocacy).
• Design personalized omnichannel campaigns (email SMS push notifications etc.) to enhance donor retention engagement and loyalty.
• Use segmentation and insights to tailor experiences and maximize customer lifetime value.
• Manage donor contact strategies and campaign calendars.
• Use data and analytics to optimize campaigns and improve key metrics.
• Report on campaign performance ROI and business impact.
• Identify cross-sell opportunities and provide insights to senior leadership.
• Work with internal teams and external vendors to deliver lifecycle campaigns.
• Ensure alignment and integration with broader marketing initiatives.
• Act as a subject matter expert in lifecycle marketing best practices.
• Manage and allocate budgets effectively.
• Collaborate on funding strategies to support lifecycle marketing goals.
• Ensure transparency and accountability in budget reporting.

Qualifications

• University degree in business marketing or communications or equivalent work experience is required.
• 7 years of experience in lifecycle marketing email marketing or customer retention roles ideally within healthcare nonprofit or mission-driven organizations.
• 5 years in a marketing team leadership role.
• Minimum of 5 years experience working within CRM and marketing automation technologies.
• Proven experience developing implementing and overseeing strategic lifecycle marketing initiatives across a broad range of targeted and personalized communication channels that deliver business and customer value.
• Direction and development of marketing automation programs including trigger based automated journeys and tactical or ad-hoc campaigns.
• Strong understanding of the MarTech landscape and use of AI or Machine Learning to optimize campaigns.
• Demonstrated experience in conducting regular evaluation and analysis of lifecycle / direct marketing campaigns to provide meaningful actionable insights.
• Experience across addressable channels including email SMS outbound calling push notifications and website personalization.
• Financial management project management and marketing related certificates will be considered an asset.
• An equivalent combination of education training and experience may be considered.

What we offer

• Payment in lieu of vacation
• Payment in lieu of benefits
• Defined benefit pension plan
• Employee discounts wellness program professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time / 2 days of the week.
• You may be required to travel a couple of times per year within Ontario and as required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.

If this role resonates with you we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.

Applicants who require accommodation should discuss their needs with us.

LI-HYBRID

LI-TM1

LI-Ontario

Required Experience :

Manager

Employment Type :

Full Time

Experience :

years

Vacancy :

1

Monthly Salary Salary : 108493 - 125026