Manager, Marketing & Digital Engagement

Shannex; Halifax; On-site; CAD 70,000 - 90,000; Full time

Job summary

A healthcare-focused organization in Halifax seeks a Manager of Marketing and Digital Engagement to develop strategic campaigns and optimize user experiences across various platforms. The ideal candidate will have 5-7 years of marketing experience, particularly in digital campaigns and marketing automation, along with a collaborative approach to enhance brand strategies. Join a community that values better living and meaningful connections.

Benefits

Comprehensive health, vision, and dental benefits

Life and travel insurance

Access to virtual healthcare 24/7

RRSP program with employer matching

Vacation accrual

Free onsite parking

Education and training opportunities

Recognition and rewards for service excellence

Qualifications

• 5-7 years of progressive marketing or agency experience.
• Experience with digital campaigns and agency collaboration.
• Expertise in developing integrated marketing and digital engagement strategies.

Responsibilities

• Develop and lead campaigns to support marketing objectives.
• Manage agency partner relationships and deliverables.
• Provide data and reporting to enhance plans.

Skills

Campaign planning

Digital journey mapping

CRM / CMS

Marketing automation

Conversion measurement

Job description

Job Description

If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work; they welcome and celebrate great people who inspire meaningful connections while leading the way to better living.

We are searching for a Manager of Marketing and Digital Engagement to join our marketing team based in Halifax, Nova Scotia.

Reporting to the Director of Marketing, the Manager of Marketing and Digital Engagement is part of the Brand Team, a dynamic group of professionals who collaborate to inspire meaningful experiences through strategic and brand-aligned content. Operating as an in-house agency for Shannex, the Brand Team provides subject matter expertise, leadership, and creative services in marketing communications, sales, and service excellence. Our work supports every operating division across Nova Scotia, New Brunswick, and Ontario.

As the successful candidate, you are a subject matter expert in campaign planning and management (including trafficking assets to vendors and overseeing reporting), digital journey mapping, CRM / CMS, marketing automation, and conversion measurement. You think beyond paid advertising and take an integrated approach to optimizing user experiences with earned, shared, and owned content. You thrive in a fast-paced environment and enjoy collaborating with others to create efficient strategies based on your experience, industry trends, and best practices.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work, and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development, and advancement. And at the end of every day, you'll know you've made a meaningful difference in the lives of our residents. Additional benefits include:

• Comprehensive health, vision, and dental benefits plan, including an Employee and Family Assistance Program
• Life, travel, and other insurances
• Access to virtual healthcare 24/7 for free through the group health benefit plan
• RRSP program (5% employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to discounts through our WorkPerks program, including apparel, restaurants, technology, fitness, travel, and tickets to sports and entertainment events
• Opportunities for continuing education and training through Shannex's Centre of Excellence
• Participation in sector innovation and continuous improvement initiatives
• Recognition and rewards for service excellence and safety

About the Opportunity

• Develop and lead campaigns, projects, and activities to support marketing, sales, employer branding, and business objectives (including corporate, regional, and site-specific initiatives)
• Manage agency partner relationships, projects, and deliverables
• Provide data and reporting to enhance plans and creative strategies
• Oversee the annual digital audit process, ensuring content consistency and accuracy aligned with marketing points of differentiation
• Work with internal and external content contributors to optimize and ensure best practices across web platforms (brand voice, differentiation, market positioning, SEO), including continuous improvement projects involving content and website development
• Use CRM tools and analytics to understand traffic flow and content efficacy, nurturing relationships with current and future residents, loved ones, and team members
• Manage the creation, testing, and deployment of automated messaging and pathways, leveraging automation for timely, well-crafted content
• Identify opportunities to strengthen our brands within the team and organization
• Proactively seek incremental improvements, optimizing existing frameworks, and thinking creatively to deliver the best digital experience

About You

In addition to valuing continuous improvement, collaboration, and accountability, you bring:

• 5-7 years of progressive marketing or agency experience with success in campaign planning, management, CRM/CMS, information architecture, marketing automation, audience segmentation, user experience, and data analysis/reporting
• Experience with digital campaigns, agency collaboration, copywriting, usability testing, social media, content management, accessibility standards, and Canadian Anti-Spam Legislation
• A curious, compassionate, and collaborative approach to understanding priorities, conveying recommendations, and building relationships through information sharing
• Expertise in developing integrated marketing and digital engagement strategies leveraging paid, earned, shared, and owned media; ability to present strategies to gain support
• Understanding of how different media types support lead generation, engagement, and visitor experiences

About Us

Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality, and lifestyle sectors. With locations in Nova Scotia, New Brunswick, and Ontario, Shannex continues to build communities focused on connection, wellbeing, and longevity. Our brands include Allbright, Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. We also provide transitional health services in partnership with Nova Scotia Health. For more information, visit our website.

If you're ready to join the Shannex team of great people, apply today!

Great People is a core value at Shannex, based on the belief that our team members are the spirit and foundation of the organization. We are committed to equity, diversity, inclusion, and belonging, creating a culture that embraces individual uniqueness, treats everyone fairly, and does not tolerate racism or discrimination. At Shannex, every team member belongs.

All applications are kept confidential. Only those selected for an interview will be contacted.

Required Experience: Manager

Key Skills: Civil, Anti Money Laundering, Intelligence, Hospitality, Administrative Services

Employment Type: Full-Time

Experience: years

Vacancy: 1