Manager, Marketing Communications

International Financial Group; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

A leading Canadian bank is seeking a Manager for their Marketing Communications team on an initial 12-month contract. The role is focused on developing strategic marketing campaigns, managing budgets, and collaborating with various stakeholders. Candidates should possess at least 1 year of experience in marketing communications, particularly within the financial services sector, to ensure a smooth onboarding process.

Qualifications

• 1+ years' experience managing marketing communications processes.
• 1+ years' experience in financial services, preferably with credit cards.
• Experience in managing budgets and producing client-facing communications.

Responsibilities

• Develop and deliver strategic direct marketing campaigns.
• Oversee creative development ensuring brand compliance.
• Utilize analytics to measure campaign success and improve future initiatives.

Skills

Marketing Project Management

Email Marketing

Budget Management

Education

Undergraduate degree in Marketing or equivalent experience

Job description

Our client, a Top 5 bank in Canada is looking to hire a Manager, Marketing Communications team for an initial 12-month contract with a high possibility of extension and conversion.This role is 5 days a month in the office in downtown Toronto.

• Campaign Strategy and Execution : Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets.
• Stakeholder Collaboration : Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development.
• Creative Development and Compliance : Oversee the creative process, ensuring adherence to CIBC's brand guidelines and securing necessary internal approvals, including legal and compliance reviews.
• Budget Optimization : Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth.
• Performance Analytics and Reporting : Utilize analytics to measure campaign success, derive insights, and incorporate results-driven learning into future initiatives for continuous improvement.
• Competitive Insights Integration : Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement...

Must-Have Skills :

• 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)
• 1+ years' financial services experience including knowledge of retail banking products. Credit Cards experience is ideal.
• Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work
• Email marking experience producing client-facing communications
• Experience managing budgets (Ensuring all costs come into estimate)
• Undergraduate degree - preferably Marketing unless they have equivalent related experience.

Nice to Have :

• 3+ years of experience working with an agency on creative.
• Copy writing experience / familiarity
• Strong Nice to Have
• Understanding of how emails are created from a technical perspective