Manager, Marketing & Brand

EPCOR; Edmonton; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Where We Work Program

Career development opportunities

Job summary

EPCOR, based in Edmonton, is hiring a permanent, full-time Manager, Marketing & Brand to elevate the company’s brand, reputation, and customer engagement through integrated marketing strategies.

You will oversee multi-channel campaigns, brand governance, budgets, and processes while leading a high-performing team and coordinating with internal stakeholders and external agencies to drive measurable results.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 10 years of progressive experience in marketing, brand management, or communications.
• Minimum 3–5 years of leadership experience managing teams and/or external partners.
• Experience in regulated industries (utilities, energy, public sector) is an asset.
• Strong strategic thinking aligned to business outcomes and excellent stakeholder management.

Responsibilities

• Provides strategic marketing advice translating objectives into integrated strategies.
• Leads multi-channel campaigns across web, social, and media channels.
• Oversees brand governance and consistency across touchpoints.
• Manages budgets, forecasting, and resource allocation.
• Implements marketing processes to improve workflow and reporting.
• Monitors campaign performance and uses data to inform decisions.
• Builds relationships with senior stakeholders and business leaders.
• Leads and develops a high-performing team and coordinates external agencies.

Skills

Strategic thinking

Brand management

Integrated marketing

Campaign delivery

Relationship building

Project management

Leadership capabilities

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Asana

Monday.com

Adobe Creative Cloud

Canva

Dashboarding tools

MS365 / Microsoft Office

Job description

Highlights of the job

We’re hiring a permanent, full-time Manager, Marketing & Brand based in Edmonton, AB. Reporting to the Associate Director, Marketing & Community Investment, you’ll play a key role in enhancing EPCOR’s brand, reputation, and customer engagement through integrated marketing strategies.

What you’d be responsible for

In the role of Manager, Marketing & Brand, you will have the following key accountabilities (but are not limited to these):

• Provides strategic marketing advice to internal stakeholders, translating business objectives into integrated marketing and brand strategies aligned with corporate and operational priorities.
• Leads the development and execution of multi-channel marketing campaigns, ensuring alignment across web, social, and media channels and delivering measurable outcomes.
• Oversees brand management and governance, advancing EPCOR’s brand across customer-facing and internal touchpoints while ensuring alignment with brand standards.
• Manages budgets, forecasting, and resource allocation, ensuring efficient use of resources and delivery of results within approved plans.
• Establishes and improves marketing processes and tools to enhance workflow efficiency, performance measurement, and reporting.
• Monitors campaign performance and uses data and insights to inform decisions and drive continuous improvement.
• Acts as a trusted advisor and builds strong relationships with business leaders and stakeholders to support aligned priorities and outcomes.
• Leads, coaches, and develops a high-performing team, fostering a culture of collaboration, accountability, and continuous improvement.
• Manages external agencies and vendors to deliver high-quality, cost-effective marketing solutions.
• Coordinates cross-functional initiatives, ensuring alignment of priorities, workflows, and budgets across stakeholders.

What’s required to be successful

Education and Credentials

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience

• Minimum 10 years of progressive experience in marketing, brand management, or communications.
• Minimum 3–5 years of leadership experience managing teams and/or external partners an asset.
• Experience working in a regulated industry (e.g., utilities, energy, public sector) is considered an asset.

Technical & Professional Skills

• Strong strategic thinking with the ability to align marketing initiatives to business outcomes.
• Expertise in brand management, integrated marketing, and campaign delivery.
• Proven ability to build relationships and influence senior stakeholders.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Strong analytical skills with experience using data to inform decisions.
• Excellent communication and leadership capabilities.
• Proficiency with Microsoft Office and MS365 tools.

Assets

• Experience with project management tools (e.g., Asana, Monday.com).
• Experience with creative and multimedia tools (e.g., Adobe Creative Cloud, Canva, video tools).
• Experience with dashboarding and reporting tools.

As the ideal candidate, you take ownership of your work and approach challenges with initiative and drive. You're always looking for ways to improve, embracing change with flexibility and a growth mindset. You act with integrity, making decisions that reflect strong ethical standards. You know that collaboration is key and working well with others to build trust, share ideas, and achieve shared goals.

Other important facts about this job

Jurisdiction:

MGMT

Class:

Management

Hours of work:

40 hours per week

Flexibility at Work:

The Where We Work Program

At EPCOR, we recognize that every team member brings unique perspectives, needs, and working styles. We believe that embracing this diversity makes EPCOR a great place to work.

Our Where We Work Program is designed to support a more flexible, inclusive, and rewarding work environment. It empowers employees to work in ways that best suit their individual needs while supporting team collaboration and performance.

For this role, the successful candidate may be eligible to participate in the hybrid Where We Work Program after completing 3 to 6 months in the position and meeting the program’s eligibility criteria.

Learn more about Working at EPCOR!

Follow us on LinkedIn, X, Glassdoor or Facebook!

Please note the following information:

• A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
• If you are considered for the position, clearance is required on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks. Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
• A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.
• To meet the physical demands required of some positions, candidates must be in good physical condition and willing to work in all weather conditions. Clearance on pre-placement medical and drug and alcohol testing may be required.
• Prior infractions for unsafe driving behaviours will be evaluated and considered for non-selection regardless of current demerits on file.
• If you are required to provide your own personal reliable vehicle: Successful applicants must provide their own vehicles with appropriate insurance in accordance with EPCOR’s Employee Mileage Reimbursement Policy. You will be reimbursed in accordance with EPCOR’s Employee Mileage Reimbursement Policy.
• Use of AI: Our recruitment process may use technology assisted tools, including artificial intelligence, to support application screening and certain assessment steps. All recruitment activities, including hiring decisions, are led by our hiring managers and talent acquisition team.