Manager, Marketing and Communications

Pacific Salmon Foundation Careers; Vancouver; On-site; CAD 87,000 - 105,000; Full time

Job summary

Join the Pacific Salmon Foundation as the Manager of Marketing and Communications. In this role, you will develop and implement strategies to enhance the PSF brand and community engagement through dynamic marketing campaigns. You will lead a team, manage projects, and help promote the sustainability of Pacific salmon populations in British Columbia and Yukon.

Benefits

Paid personal days

Paid holiday closure in December

Extended health and dental care

Employee Assistance Program

Group pension plan with matching contributions

Personal development budget

Qualifications

• 7-10 years of progressive experience in marketing/communications.
• Strong knowledge of paid media platforms.
• Experience leading successful marketing campaigns.

Responsibilities

• Manage and guide marketing and communications team.
• Oversee PSF's digital channels and content planning.
• Lead marketing campaign strategies and implementation.

Skills

Team Leadership

Marketing Strategy

Content Creation

Digital Marketing

Media Relations

Education

Bachelor's degree in marketing or communications

Tools

Google Analytics

Adobe Creative Suite

Hootsuite

Mailchimp

WordPress

Job description

Title : Manager Marketing and Communications

Department : Marketing Development Communications

Status and Funding : Full-time Grant Funded

Organizational Summary

The Pacific Salmon Foundation (PSF) is salmon first salmon always. We harness the passion and power of people to save and restore Pacific salmon in B.C. and the Yukon. And we never go it alone working with Indigenous partners streamkeepers government agencies and fellow ENGOs the PSF undertakes research restoration initiatives and leadership in convening all those willing to help recover Pacific salmon. As People for Salmon were here to help ensure sustainable populations of Pacific salmon for generations to come.

Position Overview

The Manager Marketing and Communications is responsible for the development implementation and tracking of marketing and communications strategies to grow the PSF brand community and supporters through digital and traditional campaigns. The Marketing and Communications Manager also oversees PSFs digital channels media relations and content planning to support the organizations strategic objective to broaden and scale up PSFs supporter base and fundraising to advance salmon recovery and resilience. The Manager Marketing and Communications leads a team of marketing and communications experts.

Roles and Responsibilities

The Manager Marketing and Communications key responsibilities include :

Team Leadership and Collaboration

• Manage mentor and guide marketing and communications team
• Develop and track annual marketing and communications budget
• Collaborate with the Development team to align marketing and fundraising campaigns
• Lead content strategy in collaboration with Programs
• Collaborate with Events on promotions and communications
• Perform other duties as required to support team goals and priorities

Marketing

• Lead strategy and execution of the PSFs marketing campaigns to build PSFs brand strengthen donor engagement and support new donor acquisition
• Manage PSFs website and strategy to integrate PSFs digital tools such as Pacific Salmon Explorer and Marine Data Centre and build a cohesive brand experience
• Build and align multichannel campaigns with fundraising targets and strategies
• Lead content and growth strategy for PSFs owned digital channels and paid media
• Lead PSFs e-mail strategy in support of; deepening connections with PSFs supporters raising awareness for PSFs programs and their impact fundraising conversion and event promotion
• Develop manage and implement advertising initiatives that build PSFs brand and drive engagement
• Collaborate with Development team to identify new marketing and direct response opportunities that support PSFs growth
• Collaborate with external contractors designers and vendors to manage creative production and campaign assets
• Evaluate digital and media analytics in a proactive way to grow PSFs brand reach and further develop effective marketing strategies

Communications

• Lead strategy content planning and story identification for PSF
• Lead content identification in collaboration with PSFs program leads to advance awareness knowledge translation and influence
• Provide oversight and approvals for PSFs digital and print communications including social media newsletters web content media releases etc.
• Oversee video and marketing asset development; strategy and cross-channel promotion
• Oversee thought leadership proactive reactive and crisis media relations
• Oversee media and reach analytics and quarterly reporting on results
• Develop and execute marketing and communications to support events and community activations
• Stay ahead of the curve with emerging technologies and trends demonstrating understanding of how they integrate into PSFs marketing and communications initiatives; and
• Other duties as required

Exercising Judgment / Impact of Decisions

The Manager Marketing and Communications will exercise independent judgment and take initiative while performing their duties. The Manager Marketing and Communications will be accountable for the effective execution of assigned duties which is critical to the success of the PSF. The Manager Marketing and Communications interacts with varying levels of staff consultants and other stakeholders. Errors or lapses in judgment will adversely impact the reputation and efficiency of the PSF.

Reporting and Supervision

The Manager Marketing and Communications reports to the Vice President Development Marketing & Communications and works collaboratively with peers on the DMC team to support organization and department goals.

Qualifications

• 7-10 years of progressive experience in a similar role
• Bachelors degree in marketing communications or similar
• Demonstrated history of successfully leading people
• Demonstrated history of leading marketing campaigns with clear results
• Strong knowledge of paid media platforms and tracking tools Google analytics Meta and Googe Ads Adobe Creative Suite Hootsuite MS Office and email marketing platforms
• Strong experience with platforms including Mailchimp and WordPress
• Content creation and graphic design experience is an asset
• Familiarity with fundraising and marketing strategies that drive conversion in the charitable sector is an asset

Mentoring and Development

The PSF is committed to life-long learning for all team members. Ongoing mentoring will be available to facilitate the Manager of Marketing and Communications career development and appropriate training and skill-building opportunities will be opportunities will be encouraged.

Location

This role is hybrid reporting to the PSF Vancouver office. Travel within B.C. will be required to participate in meetings workshops and staff gatherings.

Compensation

The compensation structure of this role is comprised of base pay and benefits package.

The base pay range for this position is $87000 - $105000 per year with the final salary offer based on qualifications job-related skills and relevant experience.

PSF offers a generous benefits package including :

• 1 paid personal day per full month of employment to a maximum of 19 days;
• Paid holiday closure in December;
• Extended health and dental care life and disability insurance (eligible on start date);
• Employee Assistance Program;
• Group pension plan with 4% matching contribution (eligible on start date);
• Personal development budget up to $3000 per year subject to availability of funding.

Diversity and Inclusion

We believe diversity is key to excellence and actively encourage applications from indigenous persons people with disabilities persons of marginalized sexual orientations gender identities and gender expressions and members of groups that commonly experience discrimination due to race ancestry colour religion and / or spiritual beliefs or place of origin.

If you require accommodations or support during any stage of the recruitment process please send us an email at

Application Deadline

Required Experience :

Manager

Key Skills

Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 87000 - 105000

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