Manager, Marketing and Communications

Peel District School Board; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

Peel District School Board is seeking a Manager, Marketing & Communications to lead comprehensive marketing and communications plans focused on community engagement. You will work with senior administration, school leaders and Trustees to drive public consultation, partnerships and external relations.

You will supervise staff, manage budgets and timelines, and develop professional development for the department while ensuring alignment with board initiatives and enrollment goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations or related field.
• Minimum seven years of related experience in progressively responsible positions.
• Strong leadership, people management and collaboration skills.
• Commitment to equity, inclusion, anti-oppression and anti-racism.
• Solid knowledge of external marketing and communications strategies and tools.
• Strong project management, organizational and analytical skills.
• Ability to respond rapidly to communications needs.
• Professional writing, copy editing, and research skills.
• Knowledge of digital trends, content marketing and social media.
• Experience with web design and web content development.

Responsibilities

• Develop and implement strategic marketing and communications plans for community engagement.
• Support system-wide initiatives and board programs with communications materials and channels.
• Lead high-profile campaigns to enhance board reputation and enrollment.
• Manage budgeting, timelines and staff within the department.
• Provide guidance to executives, principals and Trustees on key communications issues.
• Oversee hiring, workflow, and performance of the communications team.
• Offer timely, strategic advice to senior leadership and stakeholder groups.
• Create and revise job descriptions and processes for department efficiency.

Skills

Leadership

Equity & Inclusion

Strategic Communications

Project Management

Writing & Editing

Digital Marketing

Social Media Management

C-copywriting & Research

Education

Bachelor's degree or diploma in Marketing/Communications/Public Relations

Tools

Microsoft Office

SharePoint

PowerPoint

Canva

Job description

The Peel District School Board (PDSB) is a racially, culturally and linguistically diverse board dedicated to helping every student learn, grow, and succeed. PDSB proudly serves students and communities across Mississauga, Brampton, and Caledon. In PDSB, 87% of students are racialized, non-white, representing 162 different ethnic backgrounds. Student diversity also exists in terms of gender and gender expression, sexuality, and in terms of ability and faith. A responsive and empathetic understanding of the lived experiences of the students and communities we serve is vital to those who will take on roles within the PDSB. The workforce consists of teachers, office staff, custodial staff, educational assistants, and professional staff. Working at PDSB means joining a community that values collaboration, meaningful relationships, and a shared commitment to helping every learner reach their full potential while engaging families and communities as essential partners in student success.

Job Summary

Reporting to the Executive Officer, Communications and Public Engagement, the successful applicant will develop, execute and lead comprehensive marketing and communications plans, with a focus on community engagement and stakeholder relations to support Peel District School Board initiatives and events.

As Manager, Marketing & Communications, you will work with senior administration, school administrators and trustees on key initiatives and develop marketing and communication strategies that support public consultation, partnerships and relationships with external audiences; supervise permanent and contract staff in the department; manage project budgets and timelines; and develop and facilitate professional development sessions.

This posting is for a Backfill/Replacement.

Key Responsibilities

• Develop and implement strategic marketing and communications plans, with a focus on community engagement for external audiences;
• Contribute to overall marketing and communications strategy and components to support system wide implementation of key board initiatives. This includes brainstorming, drafting marketing and communications plans, writing marketing and communications support materials, and execution across communications channels;
• Develop and execute high-profile integrated marketing and promotional campaigns aimed at enhancing the board's and schools' reputations in communities and supporting enrollment;
• Identify the scope of projects - both within the Communications department and for internal clients, both in terms of time required and budget;
• Supervise department staff and external vendors;
• Responsible for managing, mentoring and evaluating the communications team to high performance;
• Work with the Executive Officer, Public Engagement and Communications to oversee the hiring of new staff;
• Manage and prioritize new requests or urgent issues;
• Advise senior administration, school administrators and Trustees on key issues;
• Provide time-sensitive, strategic communications counsel to Director’s Office, Superintendents, Trustees, Principals and other management staff;
• Provide clear direction and counsel designed to maintain the board’s positive reputation and to protect the board’s interests;
• Prepare and present oral and written reports - often of a sensitive and highly confidential nature;
• Develop and/or revise job descriptions;
• Screen applicants for positions supervised;
• Develop and implement processes to improve workflow and productivity of department;
• Identify and monitor emerging issues that impact the Peel District School Board;
• Participate in special initiatives and projects on an as-needed basis;
• Other duties as assigned.

Qualifications

• Degree in Marketing, Communications, Journalism, Public Relations or a related field and/or a diploma in Public Relations or Corporate Communications
• Minimum seven (7) years' related experience in progressively responsible positions
• Excellent leadership, people management and collaboration skills
• Deep commitment to equity, inclusion, anti-oppression, and to dismantling racism
• Sound expertise in communications/marketing theories, practices and principles (strategic communications, marketing, writing, copyediting, proofreading and research)
• In-depth knowledge in determining effective external marketing and communications strategies and tools
• Strong project management, organizational and analytical skills
• Ability to respond rapidly and effectively to communications needs
• Strong professional/technical writing, copy editing, proofreading and research skills
• Knowledge of trends in digital communication
• Excellent computer skills and knowledge - Microsoft Suite, SharePoint, PowerPoint, Canva and other digital management software
• Solid experience with digital marketing, content marketing and social media management
• Experience with web design and web content development
• Creativity and independent thinking
• Knowledge of Human Resources and Finance practices
• Demonstrated commitment to working in a diverse school community and/or work environment

Additional Skills & Assets

• Understanding of the public sector and educational issues
• Understanding of the Education Act and the impact of Bills, Regulations, Policies and Operating Procedures on Board and school operations
• Knowledge of Municipal Freedom of Information and Privacy Act
• Affiliation and professional accreditation with the International Association of Business Communicators, Canadian Association of Communicators in Education, the National School Public Relations Association or the Canadian Public Relations Society

Additional Notes

Preference will be given to qualified members of the Administrative Staff Group (ASG).

PDSB may use AI during the screening and recruitment process. Please note that final hiring decisions will be made by the PDSB Hiring Team.

Commitment to Equity, Accessibility, Anti-Oppression and Anti-Racism

The Peel District School Board is committed to equitable hiring practices that allow us to hire qualified staff who reflect the full diversity of Mississauga, Brampton and Caledon. We will provide reasonable accommodations during the hiring process (e.g. an accessible location, rescheduling of interviews that fall on Days of Significance, etc.) based on any of the human rights protected grounds if advised in advance. We are also committed to inclusion, anti-oppression and anti-racist practices while also supporting the continuous growth and development of an equitable and empowered education system at PDSB

Police Record Check

Successful candidates must provide a satisfactory Police Record Check prior to commencing employment. Please review the requirements for the Board’s Police Record Check.

Land Acknowledgement

The land upon which we work, live and sustain ourselves is the ancestral and treaty lands of the Miichizaagiig Anishinaabek also known today as the Mississaugas of the Credit, the rightful caretakers and title holders of this land. We also recognize the rich pre-contact history and relationships which include the Anishinaabek and the Onkwehonwe. Since European Contact, this land continues to be home to Indigenous and non-Indigenous peoples. As responsible community members, we value the diversity, dignity and worth of all people. Colonialism displaced and dispossessed Indigenous peoples of their ancestral lands and continues to deny their basic human rights, dignities and freedoms. We are committed to learning true history to reconcile, make reparations and fulfill our treaty obligations to the Original Peoples and our collective responsibilities to the land, water, animals, and each other for future generations.

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