Manager, Marketing Analytics & Planning, Firehouse Subs Canada

Firehouse Subs; Toronto; On-site; CAD 105,000 - 125,000; Full time

Benefits offered by this job

Global paid parental leave

Telemedicine

Mental wellness support

Job summary

Firehouse Subs Canada is seeking a Marketing Analytics & Planning Manager to lead analytics for Canada and align the marketing calendar with Sales Planning & Digital functions. You will analyze market data to inform strategy and partner with franchisees to optimize campaigns, reporting to RBI's Canada office in Toronto.

The role emphasizes strong analytics, forecasting, and collaboration across Insights, Marketing Analytics, Operations, and Advertising, with a 5-day in-office schedule in Toronto.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 4+ years of marketing analytics, sales analysis, and business performance experience.
• Experience with sales planning, forecasting, and analytics.
• Strong communication and collaboration skills.

Responsibilities

• Synthesize data and analysis to generate actionable insights.
• Identify local opportunities to drive restaurant performance.
• Develop and implement marketing strategies to drive traffic and sales in Canada.
• Collaborate with cross-functional teams to optimize campaigns.

Skills

Marketing analytics

Sales analysis

Business performance

Project management

Analytical mindset

Communication skills

Collaboration

Education

Bachelor’s degree in Business Administration, Marketing, or a related field

Tools

AI tools

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.The Manager, Marketing Analytics & Planning, will play a key role in driving the vision and marketing strategy for Firehouse Subs in Canada. This role will lead the marketing analytics function for Canada, and ensure the marketing calendar is strategically adapted for Canada across Sales Planning & Digital functions. The candidate will need a strong analytical mindset to understand Sales performance and will need to actively recommend tactics to drive sales across channels. The role will also oversee industry performance for the Sub/Sandwich category in Canada in order to drive profitable sales growth across the FHS system.RBI follows a 5 day, in-office work schedule to support collaboration. Candidates will be expected to work onsite 5 days per week out of our office in Toronto, ON.What You’ll Cook Up:Synthesize data and analysis to generate actionable insights to solve complex problems and inform corporate strategyIdentify local opportunities to help drive and maximize restaurant performanceDevelop and implement marketing strategy that drive traffic and sales growth in targeted regions and across the countryConduct sales planning and marketing analytics and play a key role in sales forecast developmentOptimize product launches through Canadian research and market trendsCollaborate with various cross-functional departments such as Insights, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns on the calendarManage research priorities & budget for Canada and ensure calendar is validated with Canadian guestsServe as a trusted advisor to franchisees on calendar and sales planning initiativesAnalyze market trends and competitor activities to identify emerging opportunities and potential risksWhat Ingredients You’ll Bring:4+ years of marketing experience with a strong background in analytics, sales analysis, and business performance.Bachelor’s degree in Business Administration, Marketing, or a related field.Demonstrated experience in sales planning, forecasting, and analytics.Strong analytical and creative problem-solving skills with the ability to translate data into actionable insights.Strong project management and organizational skills with excellent attention to detail.Experience leveraging AI and automation tools to improve processes, analytics, or productivity is preferred.Excellent written and verbal communication skills, with the ability to clearly communicate insights and recommendations.Strong interpersonal and collaboration skills, with the ability to influence cross-functional partners without direct authority.Adaptable and resilient, with the ability to manage multiple priorities and thrive in a fast-paced environment.Highly motivated, proactive, and results-oriented with a drive to continuously improve and deliver impact.Base salary range of $105,000 – $125,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is not eligible to participate in the Company’s annual discretionary bonus plan.This posting is for an upcoming vacancy.#FirehouseSubsBenefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.