Manager, Marketing Analytics

OpenTable; Toronto; On-site; CAD 100,000 - 120,000; Full time

Job summary

OpenTable is seeking a Manager of Marketing Analytics to enhance its data-driven strategies across North America. The role involves collaborating with various departments, analyzing large data sets, and developing insights to optimize marketing efforts. Ideal candidates have over 5 years in analytics, strong SQL skills, and proficiency in tools like Tableau and Excel.

Benefits

Paid Time Off - 20 days a year

Birthday/celebration PTO - 1 day

Annual company weeks off

Flexible sick time off

Paid volunteer time

Parental Leave Benefits

Dental & Vision Insurance

Life & Disability Insurance

Group RRSP and DPSP

Major Medical Insurance (dependent care options)

Qualifications

• 5+ years experience in analytics or marketing analytics.
• Experience leading analytics efforts.
• Strong understanding of data visualization tools.

Responsibilities

• Collaborate with marketing leads on strategies.
• Own marketing data flows and reporting.
• Evaluate and outline new marketing initiatives.

Skills

SQL

Analytical thinking

Project management

Communication

Data visualization

Problem solving

Education

5+ years in analytics or marketing analytics

Tools

Snowflake

Tableau

Power BI

Python

Excel

Job description

With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team that includes our sister brand, KAYAK and its portfolio of global metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

The Role:

Reporting to the Senior Manager, Marketing Analytics, this position will be focused on marketing analytics for the North America markets. Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies. The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs.

The Manager level position is expected to have a strong understanding of the OpenTable Marketing organization and ability to learn quickly. This position will have to be a strong communicator, have excellent project management skills, an analytical mindset and comfortable delivering results in ambiguity. Experience with marketing analytics, finance or any other analytics background preferred.

In this role, you will:

• Collaborate with marketing leads to deliver insights and recommendations to influence marketing strategies

• Own marketing data flows and reporting

• Support and evaluate marketing campaigns through advanced analytics

• Evaluate and outline new marketing initiatives and opportunities through data

• Prepare and present data analyses for audiences across the organization

• Collect feedback and handle flow of inbound ad hoc requests from the Marketing team

• Improve marketing data flow and metric definition

Please apply if:

• 5+ years of experience in analytics or marketing analytics, and at least 2 years of experience leading analytics efforts within an organization.

• Experience with Snowflake or any other relational database

• Strong SQL skills + Experience with design and development of ETL processes

• Experience with visualization tools such as Tableau, Superset, Power BI for building self serve dashboards

• Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred

• Experience with Python/R is a plus

• Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc

• High energy and contagious enthusiasm; willing to take on tough projects

• Self starter with strong sense of ownership and accountability and flexibility to adapt to changing business needs

• Demonstrated ability to work effectively in a remote first and fast-paced environment and collaborate across time zones

• Strong verbal and written communication skills including detailing business processes, use cases, and business requirements

• Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills

Benefits:

• Paid Time Off - 20 days a year

• Birthday/celebration PTO - 1 day

• Annual company weeks off

• Flexible sick time off

• Paid volunteer time

• Parental Leave Benefits

• Dental & Vision Insurance

• Life & Disability Insurance

• Group RRSP and DPSP

• Major Medical Insurance (dependent care options)

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is 100,000 -120,000 CAD.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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