Manager, Marketing Analytics

OpenTable; Toronto; Hybrid; CAD 115,000 - 126,000; Full time

Benefits offered by this job

Hybrid workplace

Private health and dental insurance

Paid time off

Parental leave

Travel discounts

Job summary

OpenTable in Toronto is seeking a Manager of Marketing Analytics to define strategies and drive growth across North American markets. You will lead data infrastructure, establish core metrics, and deliver strategic insights to cross-functional leadership.

You will partner with executives, architect marketing data flows, evaluate campaigns with advanced analytics, and build self-serve dashboards to empower stakeholders. This hybrid role requires strong SQL, BI, and communication skills.

Qualifications

• 5+ years of analytics or marketing analytics experience.
• Experience with SQL design and ETL development.
• Experience creating self-serve dashboards with BI tools.

Responsibilities

• Partner with executives and cross-functional leaders to shape marketing strategies.
• Architect and maintain marketing data flows, ETL, and reporting pipelines.
• Evaluate campaigns using advanced analytics and experiments like A/B tests.
• Design self-serve dashboards for business stakeholders.

Skills

Analytics experience

SQL

BI tools

Excel / Sheets

Project management

Communication

Tools

Snowflake

Tableau

Power BI

Superset

ETL development

Job description

About the Job

As a Manager of Marketing Analytics at OpenTable, you will play a key role in defining marketing strategies and driving growth across North American markets. Reporting to the Senior Manager of Marketing Analytics, you will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights directly to cross-functional leadership. This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign optimization, and cross-departmental collaboration. We are seeking an analytical, proactive leader who thrives in dynamic environments and excels at translating complex data into actionable recommendations.

Responsibilities

• Partner cross-functionally with executive, marketing, engineering, and finance leaders to deliver insights that directly shape marketing strategies and business growth.
• Architect, optimize, and maintain robust marketing data flows, ETL processes, and reporting pipelines to ensure data accuracy and efficiency.
• Evaluate marketing campaigns and new strategic initiatives through advanced analytics and experimental frameworks, such as A/B testing.
• Design and build intuitive, self-serve dashboards and visualizations to empower business stakeholders across the organization.
• Establish, refine, and standardize core marketing metrics to ensure consistent measurement and alignment across teams.
• Manage and prioritize inbound analytics requests while translating business requirements into clear technical specifications and use cases.

Minimum Qualifications

• 5+ years of experience in analytics or marketing analytics.
• Demonstrated expertise in relational databases (such as Snowflake) and advanced SQL design and ETL development skills.
• Proven experience creating self-serve dashboards using business intelligence and visualization tools (e.g., Tableau, Superset, Power BI).
• Advanced spreadsheet proficiency (including pivot tables, data modeling, and complex lookup formulas) using Excel or Google Sheets.
• Strong project management, communication, and problem-solving skills with a track record of driving operational efficiency in fast-paced environments.

Preferred Qualifications

• At least 2 years of experience leading analytics initiatives within an organization.
• Hands-on experience with statistical programming languages such as Python or R.
• Experience designing, executing, and evaluating marketing experiments and A/B tests.
• Proven success in optimizing and streamlining B2B acquisition channels.

Benefits and Perks

Work from (almost) anywhere for up to 20 days per year

Focus on mental health and well-being:

• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

Paid parental leave

Generous paid vacation + time off for your birthday

Paid volunteer time

Focus on your career growth:

• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 20 days of paid time off
• Private health and dental insurance
• Life and Disability insurance

Private health and dental insurance

Life and Disability insurance

The best connections happen face-to-face, whether you're sitting down to dinner or having coffee with a coworker. That's why OpenTable has adopted a hybrid workplace model.

This role aligns with that approach, with an expectation of coming into the office two days a week-giving employees the best of both worlds: in-person collaboration and flexibility.

The expected range of compensation for this position based in Toronto, Canada, including commission and/or bonuses, is $115,000 - $126,000 CAD. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.

Work Environment & Flexibility

At OpenTable, we pr