Manager, Marketing Analyst

RBC; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Marketing Analyst to support a data-driven marketing culture. The role entails analyzing campaign performance, providing actionable insights, and collaborating with cross-functional teams. The ideal candidate has 3+ years of experience in marketing analytics, excellent problem-solving skills, and proficiency in data visualization tools. This full-time position offers a dynamic work environment and opportunities for professional growth.

Benefits

Development support through coaching

Dynamic and collaborative team environment

Opportunity for lasting impact

Qualifications

• Minimum of 3 years of experience in marketing analytics or a related field.
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong communication skills to present findings to both technical and non-technical audiences.

Responsibilities

• Assist in tracking the performance of marketing campaigns and provide regular reports.
• Analyze data to identify trends and inform strategic growth decisions.
• Contribute to creating reporting dashboards for marketing leadership.

Skills

Actionable Insights

Critical Thinking

Data Visualization

Marketing Analytics

Marketing Effectiveness

Marketing Measurement

Problem Solving

Statistical Analysis

Tools

Tableau

Power BI

Excel

Python

Job description

Job Description

What is the opportunity?

The Marketing Analyst is a critical role responsible for supporting the marketing organization in establishing a data-driven culture and empowering marketers to make better decisions through sound measurement practices and insightful analytics. This individual will assist in the development and implementation of measurement frameworks, analytics capabilities, and optimization strategies across marketing channels and initiatives. The Analyst will work closely with marketing teams, business stakeholders, and technology partners to provide insights that improve marketing effectiveness and maximize return on investment.

What will you do?

• Support Campaign Reporting and Analysis: Assist in tracking the performance of marketing campaigns across various channels and businesses, providing regular reports and ad-hoc analyses.
• Identify Insights for ROI Improvement & Growth Opportunities: Analyze data to identify trends, patterns, and opportunities that can enhance marketing ROI and inform strategic growth decisions.
• Assist in Dashboard Development: Contribute to the creation and maintenance of reporting dashboards that provide clear, concise, and actionable insights for marketing leadership and stakeholders.
• Collaborate with Cross-Functional Teams: Work effectively with marketing channel owners, data and analytics groups, product teams, and technology partners to align measurement efforts with business objectives.
• Stay Informed on Industry Trends: Keep abreast of emerging trends and best practices in marketing measurement, analytics, and optimization.
• Support Data-Driven Culture: Contribute to fostering a culture of data-driven decision-making within the marketing organization.

What do you need to succeed?

Must-have:

• Minimum of 3 years of experience in marketing analytics or a related field.
• A deep sense of curiosity, a desire to learn and comfort operating in ambiguity
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong communication skills, with the ability to present findings to both technical and non-technical audiences.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and basic statistical analysis software (e.g., Excel, Python).

Nice-to-have:

• Experience in the financial services industry.
• Knowledge of marketing automation platforms.
• Knowledge of advertising platforms (Google Ads, Meta, CM360 etc.)
• Marketing tagging experience (Google Tag Manager, JavaScript etc.)
• Familiarity with data privacy regulations and best practices.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

Actionable Insights, Critical Thinking, Data Visualization, Marketing Analytics, Marketing Effectiveness, Marketing Measurement, Problem Solving, Statistical Analysis

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-08-12

Application Deadline:

2025-08-26

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.