Manager, Marketing

BDO Canada LLP; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading Canadian professional services firm is seeking a Marketing Manager in Toronto. This role involves developing marketing strategies, managing campaigns and budgets, and collaborating with internal teams. The ideal candidate will have over 5 years of experience in marketing, strong communication skills, and a relevant university degree. The firm emphasizes a people-first culture and offers a supportive environment for professional growth.

Benefits

Competitive cash compensation

Flexible benefits

Market-leading personal time off policy

Qualifications

• 5+ years of marketing experience at the manager level.
• Proven track record of building and executing successful marketing plans.
• Strong business acumen and ability to turn data into insights.

Responsibilities

• Develop and execute marketing campaigns for the GTA region.
• Establish trusted advisor relationships with stakeholders.
• Plan and evaluate marketing campaigns across various channels.

Skills

Marketing strategy

Budget management

Stakeholder management

Communication

Project management

Education

University Degree in related subject

Job description

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

We are looking for a Marketing Manager to lead and execute our Greater Toronto Area (GTA) marketing strategy.

You will be responsible for developing and executing high-impact marketing plans, managing budgets and resources, and ensuring the deadlines and results of your marketing campaigns are met. You will work closely with national leaders and internal teams to ensure business alignment and creative collaboration.

1. Develop and execute marketing campaigns that support the GTA strategy and growth objectives
2. Establish and maintain trusted advisor relationships with GTA leadership and related stakeholders
3. Use a proactive approach to influence and advise leadership on marketing strategy and plans
4. Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful, and responsive to market conditions
5. Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics to drive full funnel outcomes for target audiences
6. Ensure marketing initiatives align with the brand strategy to build, enhance, and protect the firm’s reputation and market position
7. Collaborate closely with the Marketing Centres of Excellence (COEs) throughout planning, execution, and reporting phases
8. Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech-enabled processes
9. Lead a team and be responsible for coaching and development of talent
10. Foster a collaborative and inclusive work environment

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect, and Collaboration
• You understand our client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high-quality work
• You identify, recommend, and are focused on effective service delivery to our clients
• You share in an inclusive and engaging work environment that develops, retains, and attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Your Experience and Education

• University Degree in related subject
• 5+ years of marketing experience at the manager (or equivalent) level
• B2B / professional services knowledge and/or experience is an asset
• Proven track record of building and executing successful marketing plans and campaigns
• Proven track record of delivering on marketing KPIs and achieving full funnel results
• Strong business acumen, curiosity, and the ability to turn data into insights that drive strategy
• Excellent communication, stakeholder management, and interpersonal skills
• Strong project management and digital skills
• Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2025. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market-leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity, and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity, and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm, and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where, and how we work to meet the expectations of our role.

Code of Conduct:

Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

With your consent, BDO Canada may use AI technology (Microsoft Copilot) to transcribe during preliminary conversations, solely for the purpose of note-taking and not for other purposes, such as resume review, evaluation, or selection of candidates.

Ready to make your mark at BDO?

Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.