manager, marketing

GeniusMesh; Toronto; Hybrid; CAD 115,000 - 120,000; Full time

Job summary

A leading marketing firm seeks a Marketing Manager to drive integrated marketing strategies and mentor a talented team. The role involves leveraging AI tools and managing extensive campaigns in the HVAC industry. Candidates should possess over 10 years of experience, including leadership in marketing, and a bachelor’s degree. Bilingual skills are a plus.

Qualifications

• 10+ years of progressive marketing experience, including 4 years in a management role.
• Experience in HVAC or related technical industry preferred.
• Bilingual in English/French or English/Spanish is an asset.

Responsibilities

• Develop and implement integrated marketing strategies.
• Mentor junior marketing talent and manage campaigns.
• Monitor KPIs for continuous improvement.

Skills

Leadership

Strategic Thinking

Content Personalization

Analytical Skills

Education

Bachelor’s degree in Marketing or Business

MBA

Tools

HubSpot

Salesforce

Job description

Title: Marketing Manager

Posted on: July 16, 2025

Employer: GeniusMesh

Job details

**Note:** Please do not apply via the company page. If interested, kindly share your resume on Indeed.

Essential Duties and Responsibilities:

• Develop and implement integrated marketing strategies tailored to regional markets, balancing traditional, digital, and channel-level execution.
• Leverage AI tools to personalize content, optimize targeting, and forecast campaign performance.
• Mentor and develop a team of junior marketing talent, fostering creativity, accountability, and skill-building.
• Manage and execute last-mile marketing efforts with distributors, contractors, and retail partners, including POS materials, localized events, and training campaigns.
• Lead creative development for campaigns across print, digital, trade publications, OOH, and social media.
• Own CRM optimization and marketing automation workflows via HubSpot, Salesforce, or similar platforms.
• Represent the brand at industry trade shows and events; oversee booth design, content, and follow-up strategy.
• Monitor KPIs (budget, ROI) and generate clear, actionable insights for continuous improvement.

Qualifications/Skills/Experience:

• Bachelor’s degree in Marketing, Business, with an MBA a plus.
• 10+ years of progressive marketing experience; at least 4 years in a people management role.
• HVAC, building technology, or technical industry experience strongly preferred.
• Experience with US and Canadian stakeholders is required; global experience is a plus.
• Bilingual (English/French or English/Spanish) is an asset.
• Willingness to travel within North America (~20-30%).

Job Type: Full-time

Salary: $115,000 - $120,000 per year

Location: Hybrid remote, Toronto, ON

Application question: Do you have experience working in an engineering company/firm or in HVAC? If yes, please specify.

For more details, view the full job posting on Indeed.com.

Note: This job posting is active. It is not expired or closed.