manager, marketing

Coldwell Banker Canada; St. Albert; On-site; CAD 70,000 - 95,000; Full time

Job summary

An established industry player is looking for a strategic and experienced Marketing Director to lead national marketing efforts. This high-impact role involves developing comprehensive strategies that enhance brand visibility and drive franchise growth. You will collaborate closely with executive leadership and have the opportunity to scale a marketing team based on performance outcomes. With a flexible, hybrid work environment and a competitive salary, this position offers a unique chance to influence business growth in a collaborative culture. If you are passionate about shaping a national brand's marketing efforts, this role is perfect for you.

Benefits

Extended health care

On-site parking

Flexible work environment

Competitive salary and benefits

Qualifications

• 5+ years in marketing leadership, preferably in real estate or franchising.
• Proven experience in brand and digital marketing strategy.

Responsibilities

• Lead development and execution of brand and digital marketing strategies.
• Collaborate with cross-functional teams on marketing initiatives.

Skills

Marketing Leadership

Brand Strategy

Digital Marketing

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Digital Marketing Platforms

Analytics Tools

CRM Systems

Job description

Title posted on indeed.com - Sr. Marketing Manager

Posted on May 01, 2025 by Employer details Coldwell Banker Canada

Job details

About Us: Coldwell Banker Canada is a national leader in real estate franchising, committed to empowering our network with innovative marketing, powerful branding, and world-class support. We help real estate entrepreneurs grow their businesses by focusing on recruiting, retention, and agent productivity, our three core pillars of success.

Position Overview: We are seeking a strategic, experienced, and hands-on Director of Marketing to lead our national marketing efforts. This leadership role involves guiding the development and execution of comprehensive marketing strategies focused on brand visibility, franchise growth, and agent enablement. The successful candidate will work closely with executive leadership and serve as a brand evangelist across the organization, with opportunities to build and expand the marketing team based on organizational needs and performance outcomes.

Key Responsibilities

1. Lead the development and execution of brand, digital, and growth marketing strategies aligned with company goals.
2. Build tools, resources, and materials needed for success.
3. Strengthen the Coldwell Banker Canada brand through consistent messaging, storytelling, and impactful campaigns.
4. Create marketing assets and sales enablement tools to support franchise sales.
5. Implement value-driven communications, programs, and performance marketing strategies to enhance franchise retention.
6. Drive agent productivity through tools, training, and resources that support success.
7. Collaborate with cross-functional teams and franchisees on marketing initiatives.
8. Measure performance and optimize strategies based on KPIs and insights.
9. Manage brand activations, events, sponsorships, and digital campaigns.
10. Lead the marketing team and external agencies, with potential to grow the team.

Qualifications & Experience

• 5+ years in marketing leadership, preferably in real estate, franchising, or related entrepreneurial industries.
• Proven experience in brand and digital marketing strategy.
• Strong project management and communication skills.
• Knowledge of Canadian real estate industry trends and franchise operations is a plus.
• Proficiency with digital marketing platforms, analytics tools, CRM systems, and content workflows.
• Strategic thinker with hands-on execution ability in a fast-paced environment.

Why Join Us?

• Opportunity to shape and scale a national real estate brand's marketing efforts.
• High-impact role influencing business growth.
• Flexible, hybrid work environment.
• Competitive salary and benefits.
• Collaborative, entrepreneurial culture.

Job Type: Full-time

Salary: $70,000 - $95,000 per year

Benefits: Extended health care, On-site parking

Work Location

• St. Albert, AB
• On-site work

Starts as soon as possible. 1 vacancy. Source: indeed.com #9729826797

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