manager, marketing

Purrdy Paws Pet Grooming Spa (Glebe / Beechwood / Stittsville); Ottawa; On-site; CAD 40,000; Full time

Job summary

Purrdy Paws Pet Grooming Spa, Ottawa's premier pet grooming service, is seeking a Marketing Manager to drive growth across multiple locations. The ideal candidate will possess a blend of creative marketing skills and data-driven strategies to enhance brand presence while managing initiatives like digital marketing, community engagement, and analytics. This permanent role requires a Bachelor's degree in Marketing or related field, with 5+ years of experience in marketing management. We look for a strategic thinker and excellent communicator to join our team as soon as possible.

Qualifications

• 5+ years of marketing experience, with at least 2 years in management.
• Experience in multi-location business marketing.
• Strong digital marketing skills including social media and paid advertising.
• Experience with analytics and reporting.

Responsibilities

• Conduct monthly visits to all locations, coordinate with mobile units, build relationships with staff, and identify marketing needs.
• Develop marketing strategies, manage budgets, and create campaigns for growth.
• Manage online channels, develop content strategies, oversee TikTok, and optimize paid campaigns.
• Plan community events, develop calendars, manage budgets, and build community relationships.
• Maintain brand consistency, develop marketing materials, and manage reputation.
• Track metrics, create performance dashboards, monitor trends, and optimize strategies.
• Develop scalable marketing processes, support new location launches, and assist with recruitment marketing.

Skills

Digital marketing skills

Strategic planning

Analytics

Content creation

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Title: Marketing Manager

Posted on: July 08, 2025

Employer: Purrdy Paws Pet Grooming Spa (Glebe / Beechwood / Stittsville)

Job Details

Purrdy Paws is Ottawa's premier pet grooming service, operating three brick-and-mortar locations and two mobile grooming units. We are known for our exceptional pet care, specialized services, and inclusive approach. We are seeking a Marketing Manager to drive our continued growth and expansion.

Position Overview

We are looking for a strategic Marketing Manager to lead our marketing initiatives across multiple locations and service lines. The ideal candidate will combine creative marketing expertise with data-driven decision-making to enhance our brand presence and support our expansion goals.

Key Responsibilities

• Location Management: Conduct monthly visits to all locations, coordinate with mobile units, build relationships with staff, and identify marketing needs.
• Strategic Planning & Execution: Develop marketing strategies, manage budgets, and create campaigns for growth.
• Digital Marketing & Social Media: Manage online channels, develop content strategies, oversee TikTok, and optimize paid campaigns.
• Event Planning & Community Engagement: Plan community events, develop calendars, manage budgets, and build community relationships.
• Brand Management: Maintain brand consistency, develop marketing materials, and manage reputation.
• Analytics & Reporting: Track metrics, create performance dashboards, monitor trends, and optimize strategies.
• Growth & Expansion Support: Develop scalable marketing processes, support new location launches, and assist with recruitment marketing.

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of marketing experience, with at least 2 years in management
• Experience in multi-location business marketing
• Strong digital marketing skills including social media and paid advertising
• Experience with analytics and reporting

Preferred Qualifications

• Experience in pet industry or service-based marketing
• Knowledge of franchise marketing
• Experience with educational content creation
• Understanding of Ottawa's local market dynamics

Personal Qualities

• Strategic thinker, excellent communicator, team player

Additional Details

• Location: Ottawa, ON
• Workplace: On-site
• Salary: $40,000/year
• Terms: Permanent employment
• Start date: As soon as possible
• Vacancies: 1

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