Manager, Marketing

Archway Marketing; Mississauga; On-site; CAD 50,000 - 75,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Manager to oversee social media, marketing campaigns, and event organization. The ideal candidate will have a Bachelor's degree in Marketing and a minimum of 2 years of relevant experience, demonstrating analytical skills and the ability to thrive in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Minimum 2 years of marketing experience.
• High energy and comfort working in a fast-paced environment.

Responsibilities

• Manage social media platforms and marketing campaigns.
• Monitor and analyze paid campaigns for efficiency.
• Organize promotional events and trade shows.

Skills

Analytical Skills

Communication Skills

Project Management

Content Management

Education

Bachelor's Degree in Marketing

Tools

Google Analytics

HubSpot

Job description

The Marketing Manager is responsible for the management of the social media platforms, websites, marketing campaigns, events and collateral. The Marketing Manager supports the Sales, Sales Operations & Marketing organization and functions as a support to ensure delivery of sales goals, revenue and margin growth.

·Reporting to the Director of Marketing, this position supports achieving Archway’s business goals.

·Paid social campaigns - monitor paid social campaigns for accuracy and efficiency

·Analyze campaigns for accuracy/efficiency in terms of gains / leads or information interaction

·Manage paid search budgets on top-tier search engines (Google, Facebook, etc) to improve visibility of Archway online

·Online advertisements

·Build relationships with publishers/journals/online media to promote Archway

·Work with: Developer Tools, Google Analytics, HubSpot

·Participate in the development of trends reports, social platform updates

·Review and manage data for reports; identify trends and insights through research

·Stay up to date on top trends, build out concepts for new media

·Identify trends/insights and provide best practices and recommendations to senior management

·Website administrator - manage plug-ins, content, distribution

·Test and implement SEO (updates) with original content

·Copywriting and continuous improvement

·Keep competitor/successful industry website content execution database, stay updated on the latest web trends

·Web analytics, Google Analytics, Hubspot, etc.

·Website conversion rate utilizing web analysis tools

·Create a planned approach to increase the quality of content / determine the impact of content campaigns, paid search ad campaigns

·Organize promotional events, trade shows, and other venues, coordinating with teams to ensure prompt materials delivery, etc.

·Create blog posts, imagery, video execution, print collateral build stories in multiple platforms

·Keep updates consistent and fact-check changes

·Consult and collaborate with different departments to create items that reflect our capabilities through video, photography, and company-wide used graphics (eg. process flows)

·Build and report monthly production goals

·Managing RFP repository

·Organization of resources:

oCorp Documents

oCase Studies, Presentations & Success Stories

oPull bids for outsourced services

oMarketing calendar execution

oRFP & Proposal support

·Manage internal announcements

·Manage inquiries from Archway.com and distribute to the appropriate party.

·Manage anonymous Q&A.

·Help organize Townhall presentations

·Bachelor’s Degree in Marketing or related field

·Minimum 2 years of experience in Marketing

·Experience working in an advertising, sales, and marketing environment

·High energy and comfort working in a fast-paced environment

·Superior presentation and written communication skills

· Hands-onexperience in content management

Archway is committed to building a diverse workforce by attracting, developing, and retaining employees. We believe that through having a diverse workforce, we will be employing the best talent and leveraging diverse and unique skills and perspectives.

Qualifications Education

Required

Bachelors

Experience

Required 2 years

Marketing experience