Manager, Lifecycle Marketing and Automation

Pursuit Collection; Calgary; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

A hospitality company in Calgary is seeking a Lifecycle Marketing & Automation Manager to lead its marketing strategies, focusing on email and SMS automation. The role requires expertise in data analysis, campaign management, and customer engagement strategies with tools like Braze and Klaviyo. Candidates should have over 5 years of experience and a passion for enhancing guest experiences. A hybrid work schedule is available.

Benefits

Competitive salary

Flex time off

5% RRSP Matching

Health & Dental Benefits

Opportunities for career growth

Qualifications

• Experience in managing complex email programs at scale.
• Proficiency in data analytics and marketing automation tools.
• Strong understanding of privacy laws like CASL, GDPR.

Responsibilities

• Develop and own the lifecycle marketing strategy.
• Design and optimize omnichannel lifecycle programs.
• Monitor and analyze campaign performance.

Skills

Data analysis

Email marketing

Customer engagement

Project management

Technical skills in HTML/CSS

Communication

Education

5+ years in lifecycle CRM or marketing automation

Tools

Braze

Klaviyo

Iterable

SFMC

Job description

What will be your daily pursuit? :

We are seeking a data-driven, guest-obsessed Lifecycle Marketing & Automation Manager to lead the strategy, execution, and optimization of Pursuit’s lifecycle marketing program with a key focus on email and SMS marketing. In this role, you will own guest engagement, retention, and reactivation—leveraging automation, behavioral triggers, AI, and 1:1 personalization to deliver seamless, multi-channel experiences at scale.

This is a pivotal role that sits at the intersection of marketing, data, and technology. The ideal candidate is both strategic and hands-on, capable of leading cross-functional initiatives while executing with precision.

What perks can you expect? :

• Competitive salary
• Flex time off
• 5% RRSP Matching
• Health & Dental Benefits
• Work in a dynamic, culturally diverse team from around the globe
• Work experience in an iconic, unforgettable, and inspiring location
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
• Access to subsidized mental health and wellness resources
• Hybrid work schedule available, based in Calgary, Canmore, or Banff
• Opportunities for career growth or future work at other Pursuit locations

What will you do in this job? :

Strategy & Planning

• Develop and own the lifecycle marketing strategy and deployment with a focus on increasing guest LTV, improving repeat booking rates, and growing brand loyalty.
• Define audience segmentation strategies and lifecycle stages aligned to customer behaviors and business goals.
• Build and maintain detailed journey maps for key customer segments across geographies and products.

Campaign & Automation Leadership

• Design, deploy, and optimize omnichannel lifecycle programs—with a focus on email and SMS—and collaborate on strategies and deployment for in-app messaging and web personalization.
• Leverage AI and machine learning tools to deliver dynamic, hyper-personalized content at scale—tailoring recommendations, messaging, and offers to individual travelers in real time.
• Utilize our CDP, CRM, and behavioral data to develop and deploy advanced segmentation, delivering on 1:1 guest experiences.

Data & Optimization

• Build and manage continuous optimization through structured A/B and multivariate testing across all lifecycle touchpoints.
• Monitor and analyze campaign performance and lifecycle KPIs, providing regular performance insights and revenue reports.
• Maintain best practices for email deliverability, including list hygiene, authentication, and reputation management.

Technology & Tools

• Act as a subject matter expert on marketing automation platforms and tools.
• Maintain scalable templates and reusable workflows for rapid iteration, localization, and 1:1 content delivery.

Leadership & Collaboration

• Build strong relationships with creative, content, CRM, and external agencies to ensure campaign alignment and consistency.
• Lead the strategic roadmap for Lifecycle Marketing and oversee team coaching and professional development.

This list describes the high-level responsibilities of a Lifecycle Marketing and Automation Manager at Pursuit but is not exhaustive. Pursuit reserves the right to adjust tasks as needed for business success.

Keywords: Email Marketing, CRM Marketing, Retention and Loyalty, Customer Engagement

What skills and experience do you need for this job? :

• 5+ years in lifecycle CRM, marketing automation, or retention roles—experience in global travel/tourism is a plus.
• Proven success managing complex, data-driven automation and email programs at scale.
• Proficiency with platforms such as Braze, Klaviyo, Iterable, SFMC, or similar.
• Strong technical skills in HTML/CSS and data analytics.
• Excellent project management and communication skills; experience with global teams.
• Understanding of privacy laws like CASL, GDPR, etc.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities.
• Must possess a valid Passport and Driver’s License.
• Passion for creating seamless digital travel experiences.

What will your work environment be like?

At Pursuit, our office fosters collaboration, diversity, and a supportive environment where work and play coexist. We offer various benefits to ensure your time with us is fulfilling and enjoyable.

About Us :

We connect people to iconic destinations through unforgettable experiences. Our team operates in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Las Vegas, and Chicago. Pursuit is listed on the NYSE under PRSU and is part of the S&P SmallCap 600 index, specializing in attractions-led hospitality.

EEO :

Pursuit is an Equal Opportunity Employer committed to diversity. We evaluate applications without regard to protected characteristics. We encourage individuals from diverse backgrounds to apply. For accommodations, contact our Talent & Acquisition Team at [e-mail].

We appreciate all candidates' interest; only those selected for further consideration will be contacted.