Manager, Lifecycle Marketing and Automation

Pursuit; Calgary; On-site; CAD 80,000 - 110,000; Full time

Job summary

Join a leading company as a Lifecycle Marketing & Automation Manager in Calgary, where you'll strategize and execute data-driven marketing initiatives. This pivotal role involves overseeing guest engagement and retention while leveraging advanced automation techniques to create personalized experiences. The role offers a dynamic work environment with opportunities for career growth and many perks including hybrid work options.

Benefits

Competitive salary

Flex time off

5% RRSP Matching

Health & Dental Benefits

Work in a diverse team

Free access to attractions for staff and family

Discounted hotel stays

Access to mental health resources

Opportunities for career growth

Qualifications

• 5+ years in lifecycle CRM, marketing automation, or retention roles required.
• Strong technical skills in HTML/CSS.
• Proven success managing complex, data-driven automation and email programs.

Responsibilities

• Develop and own the lifecycle marketing strategy to increase guest LTV.
• Design and optimize omnichannel lifecycle programs focusing on email and SMS.
• Build and manage continuous optimization through structured A/B testing.

Skills

Data-driven

Email Marketing

Campaign Optimization

Market Segmentation

Project Management

Communication

Technical Skills in HTML/CSS

Education

5+ years in lifecycle CRM, marketing automation, or retention roles

Tools

Braze

Klaviyo

Iterable

SFMC

Job description

What will be your daily pursuit?

We are seeking a data-driven, guest-obsessed Lifecycle Marketing & Automation Manager to lead the strategy, execution, and optimization of Pursuit’s lifecycle marketing program with a key focus on email and SMS marketing. In this role, you will own guest engagement, retention, and reactivation—leveraging automation, behavioral triggers, AI and 1:1 personalization to deliver seamless, multi-channel experiences at scale.

This is a pivotal role that sits at the intersection of marketing, data, and technology. The ideal candidate is both strategic and hands-on, capable of leading cross-functional initiatives while executing with precision.

What perks can you expect?

• Competitive salary
• Flex time off
• 5% RRSP Matching
• Health & Dental Benefits
• Work in a dynamic, culturally diverse team from around the globe
• Work experience in aniconic, unforgettable, and inspiring location
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
• Access to subsidized mental health and wellness resources
• Hybrid work schedule available, Calgary, Canmore, or Banff based
• Opportunities for career growthor future work atother Pursuitlocations

What will you do in this job?

Strategy & Planning

• Develop and own the lifecycle marketing strategy and deployment with a focus on increasing guest LTV, improving repeat booking rates, and growing brand loyalty.
• Define audience segmentation strategies and lifecycle stages aligned to customer behaviors and business goals.
• Build and maintain detailed journey maps for key customer segments across geographies and products.

Campaign & Automation Leadership

• Design, deploy, and optimize omnichannel lifecycle programs—with a focus on email and SMS—and collaborate on strategies and deployment for in-app messaging and web personalization.
• Leverage AI and machine learning tools to deliver dynamic, hyper-personalized content at scale—tailoring recommendations, messaging, and offers to individual travelers in real time.
• Leverage our CDP, CRM, and behavioral data to develop and deploy advanced segmentation, delivering on 1:1 guest experiences.

Data & Optimization

• Build and manage continuous optimization through structured A/B and multivariate testing across all lifecycle touchpoints.
• Monitor and analyze campaign performance and lifecycle KPIs, providing regular performance insights and revenue reporting.
• Strong understanding of email deliverability best practices, including list hygiene, email authentication, and reputation management.

Technology & Tools

• Act as subject matter expert on marketing automation platforms and tools.
• Maintain scalable templates and reusable workflows for rapid iteration, localization, and 1:1 content delivery.

Leadership & Collaboration

• Build strong relationships with creative, content, CRM, creative leads, contractors, and external agencies to ensure campaign alignment and consistency.
• Lead ongoing strategic roadmap for Lifecycle Marketing and future team coaching and professional development.

This list describes at a high level what a Lifecycle Marketing and Automation Manager at Pursuit does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business.

#EmailMarketing, #CRMMarketing, #RetentionandLoyalty, #CustomerEngagement

What skills and experience do you need for this job?

• 5+years in lifecycle CRM, marketing automation, or retention roles—experience in global travel/tourism would be considered an asset.
• Proven success managing complex, data-driven automation and email programs at scale.
• Demonstrated proficiency with platforms such as Braze, Klaviyo, Iterable, SFMC, or similar.
• Strong technical skills in HTML/CSS and CDP/analytics structure
• Exceptional project management and communication skills; experience working in cross-functional global teams.
• Strong understanding of privacy laws, including CASL, GDPR, etc.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities
• Must possess a valid Passport and Driver’s License
• Travel enthusiast with a passion for creating a seamless digital journey

What will your work environment be like?

What will your work environment be like?

At Pursuit, our office is more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued. With a variety of great benefits, we’re committed to ensuring that your time with us is as fulfilling as it is fun.

About Us:

We're more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.

Thoughtfully united by their unique power to inspire and invigorate, our collection of hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products are tied together by iconic, destination-worthy locations in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Las Vegas, and Chicago.

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index, we specialize in attractions-led hospitality, consistently generating revenue and delivering value to our shareholders.

EEO

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the USA to apply and join our inclusive team!We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team [e-mail] thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.